A data profile of the people who buy, follow and care about Brøndby IF in Denmark — modelled from more than twelve digital signal sources. Brøndby IF has an estimated audience of 1,145,526 people in Denmark.
Brøndby IF has an estimated audience of 1,145,526 people in Denmark. 28.5% are female, 71.5% are male, average age 43.1. Top brand affinities: FC Midtjylland, Superligaen, DR Nyheder, IHF World Men's Handball Championship, Rasmus Højlund.
Top brand affinities include FC Midtjylland, Superligaen, DR Nyheder, with strongest over-indexing on FC Midtjylland (6.34× the country average).
Demographically, the Brøndby IF audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Brøndby IF fan in Denmark is more male, around 43.1 years old, with strong Social Media Usage tendencies and a notable affinity for FC Midtjylland.
The key figures that characterise the Brøndby IF profile in Denmark.
28.5% are female, 71.5% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 28.5% |
| Male | 71.5% |
| Average age | 43.1 |
| Estimated audience size | 1,145,526 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Brøndby IF audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 56.5% |
| Sweden | 3.9% |
| United States | 3.8% |
The strongest cross-interests of the Brøndby IF audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Denmark national football team | Sports | 6.36× | ||
| 02 | FC Midtjylland | Sports | 6.34× | ||
| 03 | FC Nordsjælland | Sports | 5.40× | ||
| 04 | F.C. Copenhagen | Sports | 5.35× | ||
| 05 | Superligaen | Sports | 4.48× | ||
| 06 | Danish Superliga | Sports | 3.91× | ||
| 07 | Rasmus Højlund | Sports | 3.73× | ||
| 08 | IHF World Men's Handball Championship | Sports | 3.54× | ||
| 09 | Premier League | Sports | 2.55× | ||
| 10 | UEFA Champions League | Sports | 2.48× | ||
| 11 | Ice Hockey World Championships | Sports | 2.38× | ||
| 12 | FIFA World Cup | Sports | 2.10× | ||
| 13 | DR Nyheder | News | 2.06× | ||
| 14 | YouSee | Technology & Electronics | 1.77× | ||
| 15 | Soccer | Sports | 1.72× | ||
| 16 | McDonald's | Food & Beverages | 1.71× | ||
| 17 | Føtex | Shopping | 1.65× | ||
| 18 | Børsen | Business & Career | 1.57× | ||
| 19 | Bauhaus | Shopping | 1.53× | ||
| 20 | Circle K | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.21× | |
| Travelling | THRILL | 0.69× | |
| Early Adopter Mentality | POWER | 0.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.30× | |
| Early Adopter Mentality | POWER | 0.38× | |
| Travelling | THRILL | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Brøndby IF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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