A data profile of the people who buy, follow and care about DR Nyheder in Denmark — modelled from more than twelve digital signal sources. DR Nyheder has an estimated audience of 4,333,706 people in Denmark.
DR Nyheder has an estimated audience of 4,333,706 people in Denmark. 55.2% are female, 44.8% are male, average age 41.6. Top brand affinities: Elgiganten, Brøndby IF, FC Midtjylland, BT Sport, Danish Superliga.
Top brand affinities include Elgiganten, Brøndby IF, FC Midtjylland, with strongest over-indexing on Elgiganten (1.53× the country average).
Demographically, the DR Nyheder audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical DR Nyheder fan in Denmark is more female, around 41.6 years old, with strong Spirituality tendencies and a notable affinity for Elgiganten.
The key figures that characterise the DR Nyheder profile in Denmark.
55.2% are female, 44.8% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 41.6 |
| Estimated audience size | 4,333,706 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 28% |
The strongest cross-interests of the DR Nyheder audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brøndby IF | Sports | 2.06× | ||
| 02 | FC Midtjylland | Sports | 2.06× | ||
| 03 | BT Sport | Sports | 2.06× | ||
| 04 | Danish Superliga | Sports | 2.06× | ||
| 05 | Twitch | Games | 2.06× | ||
| 06 | Hamburger | Food & Beverages | 2.06× | ||
| 07 | F.C. Copenhagen | Sports | 2.06× | ||
| 08 | Bet365 | Games | 2.06× | ||
| 09 | FC Bayern Munich | Sports | 2.06× | ||
| 10 | Milan | Travel & Leisure | 2.05× | ||
| 11 | Online gambling | Games | 2.04× | ||
| 12 | Satellite television | Technology & Electronics | 1.95× | ||
| 13 | Pasta | Food & Beverages | 1.82× | ||
| 14 | Casino | Games | 1.81× | ||
| 15 | Steak | Food & Beverages | 1.79× | ||
| 16 | YouTube Music | Internet & Social Media | 1.75× | ||
| 17 | Padel (sport) | Sports | 1.73× | ||
| 18 | Ticketmaster | Travel & Leisure | 1.63× | ||
| 19 | Elgiganten | Shopping | 1.53× | ||
| 20 | TUI | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.12× | |
| Social Media Usage | JOY | 1.12× | |
| Risk Appetite | THRILL | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.74× | |
| Mindfulness | BALANCE | 0.81× | |
| Design Affinity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for DR Nyheder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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