A data profile of the people who buy, follow and care about Instagram in Denmark — modelled from more than twelve digital signal sources. Instagram has an estimated audience of 4,425,000 people in Denmark.
Instagram has an estimated audience of 4,425,000 people in Denmark. 53.0% are female, 47.0% are male, average age 43.6. Top brand affinities: Home Interior Design, Self care, Decoration, Design & Interior, Home Decoration & Design.
Top brand affinities include Home Interior Design, Self care, Decoration, with strongest over-indexing on Home Interior Design (1.83× the country average).
Demographically, the Instagram audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical Instagram fan in Denmark is balanced, around 43.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Home Interior Design.
The key figures that characterise the Instagram profile in Denmark.
53.0% are female, 47.0% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 43.6 |
| Estimated audience size | 4,425,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Instagram audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 11.2% |
| China | 4.2% |
| Japan | 2.8% |
The strongest cross-interests of the Instagram audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Decoration & Design | Home & Garden | 2.06× | ||
| 02 | Beauty Makeup | Beauty & Wellness | 1.99× | ||
| 03 | Hand washing | Home & Garden | 1.86× | ||
| 04 | Design & Interior | Home & Garden | 1.84× | ||
| 05 | Home Interior Design | Home & Garden | 1.83× | ||
| 06 | Influenza | Health | 1.82× | ||
| 07 | Bottega Veneta | Fashion & Accessoires | 1.80× | ||
| 08 | COS | Shopping | 1.73× | ||
| 09 | Self care | Health | 1.71× | ||
| 10 | Decoration | Home & Garden | 1.67× | ||
| 11 | Interior designs | Home & Garden | 1.65× | ||
| 12 | Tablecloth | Home & Garden | 1.65× | ||
| 13 | Handmade Crafts | Kids & Family | 1.56× | ||
| 14 | Healthy food | Health | 1.56× | ||
| 15 | Children's music | Music & Radio | 1.53× | ||
| 16 | Settler | Games | 1.53× | ||
| 17 | Bershka | Shopping | 1.53× | ||
| 18 | Knitting pattern | Fashion & Accessoires | 1.51× | ||
| 19 | Bodybuilding & Fitness | Sports | 1.51× | ||
| 20 | Quooker | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.43× | |
| Urban Lifestyle | OPEN | 1.20× | |
| Travelling | THRILL | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Social Media Usage | JOY | 0.76× | |
| Luxury Orientation | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Instagram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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