DR Nyheder Audience in Germany

DR Nyheder logo

DR Nyheder has an estimated audience of 503,454 people in Germany. 64.4% are female, 35.6% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nurse education, Gründerzeit, Europa Passage, Emergency Couple, Erik Spoelstra.

The average DR Nyheder fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nurse education, Gründerzeit, Europa Passage, with strongest over-indexing on Nurse education (1.78× the country average). Demographically, the DR Nyheder audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 16 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of DR Nyheder fans

Demographic split for DR Nyheder audience in Germany
MetricValue
Female64.4%
Male35.6%
Average age34.6
Estimated audience size503,454

Audience persona

The typical DR Nyheder fan in Germany is more female, around 34.6 years old, with strong Sports Activity tendencies and a notable affinity for Nurse education.

Top regions in Germany

Top regions ranked by reach for DR Nyheder in Germany
RegionReachAffinity
Nordrhein-Westfalen213,8931.01×
Bayern166,8561.07×
Baden-Württemberg139,4701.05×
Hessen85,8511.16×
Niedersachsen82,8990.88×
Sachsen54,9731.15×
Rheinland-Pfalz48,2240.99×
Berlin46,8231.08×
Schleswig-Holstein39,5331.13×
Brandenburg26,5350.88×
Thüringen25,8061.04×
Sachsen-Anhalt22,2460.88×
Hamburg21,1560.96×
Mecklenburg-Vorpommern17,0890.92×
Saarland12,3101.03×
Bremen6,3460.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DR Nyheder audience
BrandAffinityCategory
Nurse education1.78×Kids & Family
Gründerzeit1.73×Politics & Society
Europa Passage2.02×Shopping
Emergency Couple3.07×Movies & TV
Erik Spoelstra1.75×Sports
Yakuza: Dead Souls1.52×Games
Anne Enright1.64×Literature
Environment America1.83×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DR Nyheder audience
TraitClusterScore
Sports ActivityPOWER1.52
TravellingTHRILL1.41
Risk AppetiteTHRILL1.4
Urban LifestyleOPEN1.32
Pet OwnershipJOY1.29
MindfulnessBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for DR Nyheder
CountryShare
Denmark29.7%
India8.7%
China6.1%

See DR Nyheder audiences in other countries

More News audiences in Germany

Frequently asked questions

How many fans does DR Nyheder have in Germany?

DR Nyheder has an estimated audience of 503,454 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of DR Nyheder fans?

64.4% of DR Nyheder fans are female, 35.6% are male, with an average age of 34.6 years.

Which brands do DR Nyheder fans like most?

DR Nyheder fans show strongest brand affinity for Nurse education (1.78×), Gründerzeit (1.73×), and Europa Passage (2.02×) over the country average.

Where do DR Nyheder fans live in Germany?

DR Nyheder fans in Germany are most concentrated in Nordrhein-Westfalen (reach 213,893), Bayern (reach 166,856), and Baden-Württemberg (reach 139,470). These three regions account for the largest share of the active audience.

What other brands do DR Nyheder fans also like?

Beyond DR Nyheder itself, the audience over-indexes on Gründerzeit (1.73×), Europa Passage (2.02×), Emergency Couple (3.07×), and Erik Spoelstra (1.75×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for DR Nyheder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.