DR Nyheder Audience in Germany
A data profile of the people who buy, follow and care about DR Nyheder in Germany — modelled from more than twelve digital signal sources. DR Nyheder has an estimated audience of 995,881 people in Germany.
The average DR Nyheder fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Psychological thriller, National park, Forestry, with strongest over-indexing on Psychological thriller (4.95× the country average).
Demographically, the DR Nyheder audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Risk Appetite, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical DR Nyheder fan in Germany is more female, around 34.6 years old, with strong Risk Appetite tendencies and a notable affinity for Psychological thriller.
At a glance
The key figures that characterise the DR Nyheder profile in Germany.
Search interest · 12-month trend
Audience demographics of DR Nyheder
64.4% are female, 35.6% are male, average age 34.6.
Gender split
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 34.6 |
| Estimated audience size | 995,881 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 7% |
Worldwide distribution
of the worldwide DR Nyheder audience comes from Germany.
| Country | Share |
|---|---|
| Denmark | 26.5% |
| India | 7.5% |
| Germany | 6.1% |
Geography
Where the DR Nyheder audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~50K | 1.46× | |
| 02 | Sachsen | ~60K | 1.16× | |
| 03 | Hessen | ~80K | 1.13× | |
| 04 | Saarland | ~10K | 1.08× | |
| 05 | Thüringen | ~30K | 1.06× | |
| 06 | Bayern | ~200K | 1.04× | |
| 07 | Baden-Württemberg | ~100K | 1.04× | |
| 08 | Berlin | ~40K | 1.03× | |
| 09 | Rheinland-Pfalz | ~50K | 1.00× | |
| 10 | Nordrhein-Westfalen | ~200K | 0.97× | |
| 11 | Hamburg | ~20K | 0.96× | |
| 12 | Mecklenburg-Vorpommern | ~20K | 0.96× | |
| 13 | Sachsen-Anhalt | ~20K | 0.91× | |
| 14 | Brandenburg | ~30K | 0.89× | |
| 15 | Niedersachsen | ~80K | 0.87× | |
| 16 | Bremen | ~7K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the DR Nyheder audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lotte Hotels & Resorts | Travel & Leisure | 37.59× | ||
| 02 | Psychological thriller | Literature | 4.95× | ||
| 03 | National park | Travel & Leisure | 4.89× | ||
| 04 | Cross-country skiing | Sports | 4.47× | ||
| 05 | The Beatles | Music & Radio | 4.43× | ||
| 06 | Birdwatching | Pets & Animals | 4.35× | ||
| 07 | Forestry | Home & Garden | 3.85× | ||
| 08 | Sylt | Travel & Leisure | 3.67× | ||
| 09 | Road trip | Travel & Leisure | 3.55× | ||
| 10 | Independent film | Movies & TV | 2.92× | ||
| 11 | Exhibition | Arts & Culture | 2.84× | ||
| 12 | Travel agency | Travel & Leisure | 2.65× | ||
| 13 | Digital art | Arts & Culture | 2.18× | ||
| 14 | Extreme sport | Sports | 2.15× | ||
| 15 | Digital camera | Technology & Electronics | 2.15× | ||
| 16 | Romance film | Movies & TV | 1.93× | ||
| 17 | Wildlife photography | Technology & Electronics | 1.84× | ||
| 18 | Expedia | Travel & Leisure | 1.80× | ||
| 19 | Musical film | Movies & TV | 1.66× | ||
| 20 | Fiction books | Literature | 1.57× |
Personality of the DR Nyheder audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.15× | |
| Travelling | THRILL | 1.71× | |
| Urban Lifestyle | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.77× | |
| Pet Ownership | JOY | 0.98× | |
| Sports Activity | POWER | 1.04× |
Frequently asked questions
How many fans does DR Nyheder have in Germany?
DR Nyheder has an estimated audience of 995,881 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DR Nyheder fans?
64.4% of DR Nyheder fans are female, 35.6% are male, with an average age of 34.6 years.
Which brands do DR Nyheder fans like most?
DR Nyheder fans show strongest brand affinity for Psychological thriller (4.95×), National park (4.89×), and Forestry (3.85×) over the country average.
Where do DR Nyheder fans live in Germany?
DR Nyheder fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do DR Nyheder fans also like?
Beyond DR Nyheder itself, the audience over-indexes on National park (4.89×), Forestry (3.85×), Road trip (3.55×), and Cross-country skiing (4.47×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for DR Nyheder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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