DR Nyheder Audience in Germany
DR Nyheder has an estimated audience of 503,454 people in Germany. 64.4% are female, 35.6% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Expedia, Wildlife photography, Italian cuisine, TripAdvisor, Cruises.
The average DR Nyheder fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Expedia, Wildlife photography, Italian cuisine, with strongest over-indexing on Expedia (2.8× the country average). Demographically, the DR Nyheder audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of DR Nyheder fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 34.6 |
| Estimated audience size | 503,454 |
Audience persona
The typical DR Nyheder fan in Germany is more female, around 34.6 years old, with strong Sports Activity tendencies and a notable affinity for Expedia.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 213,893 | 1.01× |
| Bayern | 166,856 | 1.07× |
| Baden-Württemberg | 139,470 | 1.05× |
| Hessen | 85,851 | 1.16× |
| Niedersachsen | 82,899 | 0.88× |
| Sachsen | 54,973 | 1.15× |
| Rheinland-Pfalz | 48,224 | 0.99× |
| Berlin | 46,823 | 1.08× |
| Schleswig-Holstein | 39,533 | 1.13× |
| Brandenburg | 26,535 | 0.88× |
| Thüringen | 25,806 | 1.04× |
| Sachsen-Anhalt | 22,246 | 0.88× |
| Hamburg | 21,156 | 0.96× |
| Mecklenburg-Vorpommern | 17,089 | 0.92× |
| Saarland | 12,310 | 1.03× |
| Bremen | 6,346 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Expedia | 2.8× | Travel & Leisure |
| Wildlife photography | 1.92× | Technology & Electronics |
| Italian cuisine | 1.64× | Food & Beverages |
| TripAdvisor | 1.94× | Travel & Leisure |
| Cruises | 1.83× | Travel & Leisure |
| Cycling | 1.52× | Sports |
| Sylt | 3.07× | Travel & Leisure |
| National park | 2.14× | Travel & Leisure |
| Lotte Hotels & Resorts | 27.76× | Travel & Leisure |
| Forestry | 1.75× | Home & Garden |
| Digital camera | 1.54× | Technology & Electronics |
| Travel agency | 1.78× | Travel & Leisure |
| Philanthropy | 1.61× | Arts & Culture |
| Isabel Marant | 1.51× | Fashion & Accessoires |
| Giro d'Italia | 1.53× | Sports |
| Birdwatching | 1.69× | Pets & Animals |
| Cross-country skiing | 1.52× | Sports |
| Exhibition | 1.51× | Arts & Culture |
| Global warming | 1.73× | Politics & Society |
| And Other Stories | 1.52× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.52 |
| Travelling | THRILL | 1.41 |
| Risk Appetite | THRILL | 1.4 |
| Urban Lifestyle | OPEN | 1.32 |
| Pet Ownership | JOY | 1.29 |
| Mindfulness | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Denmark | 29.7% |
| India | 8.7% |
| China | 6.1% |
See DR Nyheder audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does DR Nyheder have in Germany?
DR Nyheder has an estimated audience of 503,454 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DR Nyheder fans?
64.4% of DR Nyheder fans are female, 35.6% are male, with an average age of 34.6 years.
Which brands do DR Nyheder fans like most?
DR Nyheder fans show strongest brand affinity for Expedia (2.8×), Wildlife photography (1.92×), and Italian cuisine (1.64×) over the country average.
Where do DR Nyheder fans live in Germany?
DR Nyheder fans in Germany are most concentrated in Nordrhein-Westfalen (reach 213,893), Bayern (reach 166,856), and Baden-Württemberg (reach 139,470). These three regions account for the largest share of the active audience.
What other brands do DR Nyheder fans also like?
Beyond DR Nyheder itself, the audience over-indexes on Wildlife photography (1.92×), Italian cuisine (1.64×), TripAdvisor (1.94×), and Cruises (1.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DR Nyheder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.