Romance film Audience in Germany
Romance film has an estimated audience of 4,273,162 people in Germany. 63.1% are female, 36.9% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dakota Johnson, Barbie, Deichmann, Fairy tale, Gala.
The average Romance film fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dakota Johnson, Barbie, Deichmann, with strongest over-indexing on Dakota Johnson (5.47× the country average). Demographically, the Romance film audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Extroversion, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Romance film fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 37.7 |
| Estimated audience size | 4,273,162 |
Audience persona
The typical Romance film fan in Germany is more female, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for Dakota Johnson.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,004,386 | 1.07× |
| Bayern | 690,413 | 1.01× |
| Baden-Württemberg | 617,140 | 1.06× |
| Niedersachsen | 420,744 | 1.01× |
| Hessen | 269,276 | 0.83× |
| Sachsen | 233,596 | 1.11× |
| Rheinland-Pfalz | 212,882 | 0.99× |
| Brandenburg | 150,683 | 1.14× |
| Schleswig-Holstein | 150,156 | 0.98× |
| Berlin | 136,859 | 0.72× |
| Thüringen | 134,705 | 1.24× |
| Sachsen-Anhalt | 122,333 | 1.1× |
| Mecklenburg-Vorpommern | 103,263 | 1.27× |
| Hamburg | 74,190 | 0.77× |
| Saarland | 50,788 | 0.97× |
| Bremen | 26,927 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dakota Johnson | 5.47× | Movies & TV |
| Barbie | 2.56× | Movies & TV |
| Deichmann | 2.07× | Shopping |
| Fairy tale | 2.63× | Literature |
| Gala | 1.77× | News |
| Kim Cattrall | 10.03× | Movies & TV |
| Wetter.com | 1.78× | Home & Garden |
| Rossmann | 1.72× | Shopping |
| Gute Zeiten, schlechte Zeiten | 2.1× | Movies & TV |
| Dakota Fanning | 5.99× | Movies & TV |
| Let's Dance (German TV series) | 1.96× | Movies & TV |
| Helene Fischer | 1.77× | Music & Radio |
| Moana (2016 film) | 5.39× | Movies & TV |
| Primark | 1.75× | Shopping |
| Electronic funds transfer | 1.7× | Business & Career |
| Tchibo | 1.84× | Shopping |
| Jon Hamm | 5.39× | Movies & TV |
| Interpersonal relationship | 1.85× | Kids & Family |
| ZDF | 1.52× | Movies & TV |
| Ernsting's family | 2.09× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.25 |
| Sports Activity | POWER | 1.18 |
| Pet Ownership | JOY | 1.17 |
| Creativity | OPEN | 1.11 |
| DIY Mentality | THRILL | 1.11 |
| Healthy Lifestyle | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 10.9% |
| China | 8.2% |
See Romance film audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Romance film have in Germany?
Romance film has an estimated audience of 4,273,162 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Romance film fans?
63.1% of Romance film fans are female, 36.9% are male, with an average age of 37.7 years.
Which brands do Romance film fans like most?
Romance film fans show strongest brand affinity for Dakota Johnson (5.47×), Barbie (2.56×), and Deichmann (2.07×) over the country average.
Where do Romance film fans live in Germany?
Romance film fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,004,386), Bayern (reach 690,413), and Baden-Württemberg (reach 617,140). These three regions account for the largest share of the active audience.
What other brands do Romance film fans also like?
Beyond Romance film itself, the audience over-indexes on Barbie (2.56×), Deichmann (2.07×), Fairy tale (2.63×), and Gala (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Romance film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.