A data profile of the people who buy, follow and care about Romance film in United Kingdom — modelled from more than twelve digital signal sources. Romance film has an estimated audience of 5,256,346 people in United Kingdom.
The average Romance film fan in United Kingdom is 41.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Home Bargains, Katie Price, Dick Van Dyke, with strongest over-indexing on Home Bargains (1.57× the country average).
Demographically, the Romance film audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Tradition, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Romance film fan in United Kingdom is more female, around 41.1 years old, with strong Tradition tendencies and a notable affinity for Home Bargains.
The key figures that characterise the Romance film profile in United Kingdom.
69.3% are female, 30.7% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 41.1 |
| Estimated audience size | 5,256,346 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Romance film audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 10.9% |
| China | 8.2% |
Where the Romance film audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~400K | 1.39× | |
| 02 | Yorkshire and the Humber | ~600K | 1.37× | |
| 03 | West Midlands | ~300K | 1.37× | |
| 04 | England | ~4M | 1.14× | |
| 05 | North East | ~200K | 1.09× | |
| 06 | East of England | ~500K | 1.03× | |
| 07 | South East | ~600K | 0.88× | |
| 08 | East Midlands | ~300K | 0.88× | |
| 09 | South West | ~400K | 0.85× | |
| 10 | Northern Ireland | ~100K | 0.82× | |
| 11 | Scotland | ~400K | 0.76× | |
| 12 | North West | ~400K | 0.65× |
The strongest cross-interests of the Romance film audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Felicity Jones | Movies & TV | 4.81× | ||
| 02 | La La Land (film) | Movies & TV | 3.76× | ||
| 03 | Michael Sheen | Movies & TV | 3.60× | ||
| 04 | Contemporary romance | Literature | 2.30× | ||
| 05 | Romance novels | Literature | 1.77× | ||
| 06 | Papyrus | Politics & Society | 1.75× | ||
| 07 | Dick Van Dyke | Movies & TV | 1.67× | ||
| 08 | The Gilded Age | Movies & TV | 1.66× | ||
| 09 | Christmas Eve | Kids & Family | 1.65× | ||
| 10 | Fairy tale | Literature | 1.62× | ||
| 11 | Frock | Fashion & Accessoires | 1.62× | ||
| 12 | Strictly Come Dancing | Sports | 1.61× | ||
| 13 | Gown | Fashion & Accessoires | 1.61× | ||
| 14 | Poundland | Shopping | 1.58× | ||
| 15 | Home Bargains | Shopping | 1.57× | ||
| 16 | Interpersonal relationship | Kids & Family | 1.56× | ||
| 17 | Cupcake | Food & Beverages | 1.56× | ||
| 18 | Katie Price | Fashion & Accessoires | 1.54× | ||
| 19 | Stranger Things | Movies & TV | 1.54× | ||
| 20 | Mecca Bingo | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.32× | |
| Price Sensitivity | PREMIUM | 1.22× | |
| Spirituality | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.88× | |
| Patriotism | CONSERVATISM | 0.89× | |
| Early Adopter Mentality | POWER | 0.91× |
Romance film has an estimated audience of 5,256,346 people in United Kingdom, concentrated in England and South East.
69.3% of Romance film fans are female, 30.7% are male, with an average age of 41.1 years.
Romance film fans show strongest brand affinity for Home Bargains (1.57×), Katie Price (1.54×), and Dick Van Dyke (1.67×) over the country average.
Romance film fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~600K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Romance film itself, the audience over-indexes on Katie Price (1.54×), Dick Van Dyke (1.67×), Strictly Come Dancing (1.61×), and Romance novels (1.77×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Romance film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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