Rascasse Audience Intelligence

Interpersonal relationship Audience in United Kingdom

A data profile of the people who buy, follow and care about Interpersonal relationship in United Kingdom — modelled from more than twelve digital signal sources. Interpersonal relationship has an estimated audience of 7,566,387 people in United Kingdom.

The average Interpersonal relationship fan in United Kingdom is 42.2 years old, more female, and lives primarily in England.

The audience is concentrated in England, South East, North West.

Top brand affinities include Wikipedia, Hobby, Kitchen, with strongest over-indexing on Wikipedia (3.71× the country average).

Demographically, the Interpersonal relationship audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Mindfulness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Interpersonal relationship fan in United Kingdom is more female, around 42.2 years old, with strong Mindfulness tendencies and a notable affinity for Wikipedia.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Interpersonal relationship profile in United Kingdom.

Audience size
7.6M
in United Kingdom
Gender
70.2%
29.8% male
Age
42.2
average years
Country rank
#745
Topic in United Kingdom
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Interpersonal relationship fans

70.2% are female, 29.8% are male, average age 42.2.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for Interpersonal relationship audience in United Kingdom
MetricValue
Female70.2%
Male29.8%
Average age42.2
Estimated audience size7,566,387
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Interpersonal relationship audience in United Kingdom
Age bracketShare%
16-1912%
20-2919%
30-3920%
40-4922%
50+27%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Interpersonal relationship audience comes from United Kingdom.

Worldwide audience distribution share by country for Interpersonal relationship
CountryShare
United States20.9%
Brazil6.4%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Interpersonal relationship audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Interpersonal relationship fans by region: top regions in United Kingdom
#RegionReachAffinity×
01West Midlands~400K1.22×
02North East~300K1.12×
03Yorkshire and the Humber~700K1.09×
04Northern Ireland~200K1.07×
05Scotland~700K0.99×
06South West~600K0.98×
07East Midlands~500K0.96×
08Wales~400K0.96×
09South East~1M0.95×
10England~5.5M0.93×
11East of England~600K0.93×
12North West~700K0.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Interpersonal relationship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Interpersonal relationship audience
#·InterestCategoryAffinity×
01WikipediaInternet & Social Media3.71×
02AdoptionKids & Family3.58×
03Sketch comedyMovies & TV3.21×
04Autism AwarenessHealth3.00×
05SatireLiterature2.68×
06HobbyHome & Garden2.39×
07RefrigeratorHome & Garden2.23×
08Hot tubHome & Garden2.22×
09Mother's DayKids & Family2.13×
10EssoCars & Mobility2.12×
11GeneticsKids & Family2.07×
12Mobile homeCars & Mobility2.07×
13VolunteeringPolitics & Society2.01×
14WhatsAppInternet & Social Media1.76×
15AldiShopping1.75×
16Distilled beverageFood & Beverages1.72×
17KitchenHome & Garden1.69×
18William Hill (bookmaker)Games1.68×
19PoliticsPolitics & Society1.60×
20WeddingsKids & Family1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Interpersonal relationship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Interpersonal relationship audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.34×
IndividualismJOY1.29×
SpiritualityBALANCE1.25×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Interpersonal relationship audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
SustainabilityBALANCE0.84×
Design AffinityPREMIUM0.84×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Interpersonal relationship have in United Kingdom?

Interpersonal relationship has an estimated audience of 7,566,387 people in United Kingdom, concentrated in England and South East.

02

What is the gender split and age of Interpersonal relationship fans?

70.2% of Interpersonal relationship fans are female, 29.8% are male, with an average age of 42.2 years.

03

Which brands do Interpersonal relationship fans like most?

Interpersonal relationship fans show strongest brand affinity for Wikipedia (3.71×), Hobby (2.39×), and Kitchen (1.69×) over the country average.

04

Where do Interpersonal relationship fans live in United Kingdom?

Interpersonal relationship fans in United Kingdom are most concentrated in England (reach ~5.5M), South East (reach ~1M), and North West (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Interpersonal relationship fans also like?

Beyond Interpersonal relationship itself, the audience over-indexes on Hobby (2.39×), Kitchen (1.69×), Adoption (3.58×), and Satire (2.68×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Interpersonal relationship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →