Interpersonal relationship Audience in Italy

Interpersonal relationship has an estimated audience of 12,086,877 people in Italy. 65.8% are female, 34.2% are male, average age 41.4. Top brand affinities: Robert Redford, General practitioner, Instant messaging, Meat, Dentistry.

Top brand affinities include Robert Redford, General practitioner, Instant messaging, with strongest over-indexing on Robert Redford (3.23× the country average). Demographically, the Interpersonal relationship audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Community Orientation, Extroversion.

Category: Kids & Family · Type: Topic

Demographics of Interpersonal relationship fans

Demographic split for Interpersonal relationship audience in Italy
MetricValue
Female65.8%
Male34.2%
Average age41.4
Estimated audience size12,086,877

Audience persona

The typical Interpersonal relationship fan in Italy is more female, around 41.4 years old, with strong Community Orientation tendencies and a notable affinity for Robert Redford.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Interpersonal relationship audience
BrandAffinityCategory
Robert Redford3.23×Movies & TV
General practitioner3.01×Health
Instant messaging1.96×Internet & Social Media
Meat1.71×Food & Beverages
Dentistry2.7×Business & Career
Tattoos1.56×Fashion & Accessoires
Google Maps1.62×Internet & Social Media
Mediaset1.92×Technology & Electronics
Rose2.9×Home & Garden
Volunteering1.5×Politics & Society
Slovenia1.68×Travel & Leisure
Library2.43×Literature
Sophia Loren2.49×Movies & TV
Milk1.5×Food & Beverages
Charity and causes1.67×Business & Career
Arezzo3.02×Travel & Leisure
La Dolce Vita4.39×Movies & TV
Canada1.59×Travel & Leisure
Rural tourism1.69×Travel & Leisure
Doctor of Medicine2.36×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Interpersonal relationship audience
TraitClusterScore
Community OrientationOPEN1.24
ExtroversionTHRILL1.14
PatriotismCONSERVATISM1.05
Social Media UsageJOY1.01
Pet OwnershipJOY0.99
MindfulnessBALANCE0.98

Worldwide distribution

Worldwide audience distribution share by country for Interpersonal relationship
CountryShare
United States20.9%
Brazil6.4%
Japan5.7%

See Interpersonal relationship audiences in other countries

More Kids & Family audiences in Italy

How to read this data

Audience size is the estimated number of people in Italy who actively search for Interpersonal relationship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.