A data profile of the people who buy, follow and care about Interpersonal relationship in Italy — modelled from more than twelve digital signal sources. Interpersonal relationship has an estimated audience of 12,086,877 people in Italy.
Interpersonal relationship has an estimated audience of 12,086,877 people in Italy. 65.8% are female, 34.2% are male, average age 41.4. Top brand affinities: Wikipedia, WhatsApp, Mediaset, Personal finance, Satire.
Top brand affinities include Wikipedia, WhatsApp, Mediaset, with strongest over-indexing on Wikipedia (3.7× the country average).
Demographically, the Interpersonal relationship audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Spirituality, Community Orientation.
The typical Interpersonal relationship fan in Italy is more female, around 41.4 years old, with strong Spirituality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Interpersonal relationship profile in Italy.
65.8% are female, 34.2% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 41.4 |
| Estimated audience size | 12,086,877 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Interpersonal relationship audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.9% |
| Brazil | 6.4% |
| Japan | 5.7% |
The strongest cross-interests of the Interpersonal relationship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.70× | ||
| 02 | Satire | Literature | 3.18× | ||
| 03 | Breastfeeding | Kids & Family | 3.15× | ||
| 04 | New Testament | Politics & Society | 3.06× | ||
| 05 | Mediaset | Technology & Electronics | 2.80× | ||
| 06 | Tinder | Internet & Social Media | 2.69× | ||
| 07 | Genetics | Kids & Family | 2.19× | ||
| 08 | General practitioner | Health | 2.08× | ||
| 09 | Internet & Social Media | 1.98× | |||
| 10 | Robert Redford | Movies & TV | 1.97× | ||
| 11 | Volunteering | Politics & Society | 1.89× | ||
| 12 | Champagne | Food & Beverages | 1.83× | ||
| 13 | Sanremo Music Festival | Music & Radio | 1.83× | ||
| 14 | Adriatic Sea | Travel & Leisure | 1.70× | ||
| 15 | Diary | Kids & Family | 1.64× | ||
| 16 | Singer-songwriter | Music & Radio | 1.62× | ||
| 17 | Milk | Food & Beverages | 1.62× | ||
| 18 | Musical theatre | Movies & TV | 1.61× | ||
| 19 | Personal finance | Business & Career | 1.59× | ||
| 20 | Travel website | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.39× | |
| Community Orientation | OPEN | 1.37× | |
| Patriotism | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| Sports Activity | POWER | 0.89× | |
| Indulgence | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Interpersonal relationship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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