Rascasse Audience Intelligence

Interpersonal relationship Audience in Italy

A data profile of the people who buy, follow and care about Interpersonal relationship in Italy — modelled from more than twelve digital signal sources. Interpersonal relationship has an estimated audience of 12,086,877 people in Italy.

Interpersonal relationship has an estimated audience of 12,086,877 people in Italy. 65.8% are female, 34.2% are male, average age 41.4. Top brand affinities: Wikipedia, WhatsApp, Mediaset, Personal finance, Satire.

Top brand affinities include Wikipedia, WhatsApp, Mediaset, with strongest over-indexing on Wikipedia (3.7× the country average).

Demographically, the Interpersonal relationship audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Spirituality, Community Orientation.

The typical Interpersonal relationship fan in Italy is more female, around 41.4 years old, with strong Spirituality tendencies and a notable affinity for Wikipedia.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Interpersonal relationship profile in Italy.

Audience size
12.1M
in Italy
Gender
65.8%
34.2% male
Age
41.4
average years
Country rank
#373
Topic in Italy
Fig. 01

Search interest · 12-month trend

-74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Interpersonal relationship fans

65.8% are female, 34.2% are male, average age 41.4.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for Interpersonal relationship audience in Italy
MetricValue
Female65.8%
Male34.2%
Average age41.4
Estimated audience size12,086,877
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Interpersonal relationship audience in Italy
Age bracketShare%
16-1917%
20-2916%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Interpersonal relationship audience comes from Italy.

Worldwide audience distribution share by country for Interpersonal relationship
CountryShare
United States20.9%
Brazil6.4%
Japan5.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Interpersonal relationship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Interpersonal relationship audience
#·InterestCategoryAffinity×
01WikipediaInternet & Social Media3.70×
02SatireLiterature3.18×
03BreastfeedingKids & Family3.15×
04New TestamentPolitics & Society3.06×
05MediasetTechnology & Electronics2.80×
06TinderInternet & Social Media2.69×
07GeneticsKids & Family2.19×
08General practitionerHealth2.08×
09WhatsAppInternet & Social Media1.98×
10Robert RedfordMovies & TV1.97×
11VolunteeringPolitics & Society1.89×
12ChampagneFood & Beverages1.83×
13Sanremo Music FestivalMusic & Radio1.83×
14Adriatic SeaTravel & Leisure1.70×
15DiaryKids & Family1.64×
16Singer-songwriterMusic & Radio1.62×
17MilkFood & Beverages1.62×
18Musical theatreMovies & TV1.61×
19Personal financeBusiness & Career1.59×
20Travel websiteTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Interpersonal relationship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Interpersonal relationship audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.39×
Community OrientationOPEN1.37×
PatriotismCONSERVATISM1.31×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Interpersonal relationship audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
Sports ActivityPOWER0.89×
IndulgenceJOY0.90×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Italy who actively search for Interpersonal relationship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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