A data profile of the people who buy, follow and care about Interpersonal relationship in Canada — modelled from more than twelve digital signal sources. Interpersonal relationship has an estimated audience of 4,178,431 people in Canada.
The average Interpersonal relationship fan in Canada is 40.4 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Tabloid (newspaper format), Britney Spears, Bruce Willis, with strongest over-indexing on Tabloid (newspaper format) (1.73× the country average).
Demographically, the Interpersonal relationship audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Interpersonal relationship fan in Canada is more female, around 40.4 years old, with strong Tradition tendencies and a notable affinity for Tabloid (newspaper format).
The key figures that characterise the Interpersonal relationship profile in Canada.
62.2% are female, 37.8% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 40.4 |
| Estimated audience size | 4,178,431 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Interpersonal relationship audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.9% |
| Brazil | 6.4% |
| Japan | 5.7% |
Where the Interpersonal relationship audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.29× | |
| 02 | British Columbia | ~800K | 1.22× | |
| 03 | Alberta | ~600K | 1.20× | |
| 04 | Saskatchewan | ~100K | 1.09× | |
| 05 | Prince Edward Island | ~20K | 1.00× | |
| 06 | Nova Scotia | ~100K | 0.99× | |
| 07 | New Brunswick | ~90K | 0.97× | |
| 08 | Newfoundland and Labrador | ~60K | 0.96× | |
| 09 | Manitoba | ~100K | 0.95× | |
| 10 | Quebec | ~600K | 0.62× |
The strongest cross-interests of the Interpersonal relationship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Princess Polly | Fashion & Accessoires | 2.18× | ||
| 02 | Drew Barrymore | Movies & TV | 1.93× | ||
| 03 | Ravelry | Internet & Social Media | 1.89× | ||
| 04 | John Travolta | Movies & TV | 1.85× | ||
| 05 | Kelly Osbourne | Music & Radio | 1.84× | ||
| 06 | Bored Panda | Internet & Social Media | 1.82× | ||
| 07 | Fanatics | Fashion & Accessoires | 1.81× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 1.77× | ||
| 09 | Mineral water | Food & Beverages | 1.77× | ||
| 10 | La Senza | Fashion & Accessoires | 1.77× | ||
| 11 | Britney Spears | Music & Radio | 1.74× | ||
| 12 | Tabloid (newspaper format) | Literature | 1.73× | ||
| 13 | romantic comedies | Movies & TV | 1.69× | ||
| 14 | Robin Williams | Movies & TV | 1.68× | ||
| 15 | Benjamin Moore | Home & Garden | 1.66× | ||
| 16 | Keira Knightley | Movies & TV | 1.61× | ||
| 17 | Judaism | Politics & Society | 1.60× | ||
| 18 | Julia Roberts | Movies & TV | 1.57× | ||
| 19 | Bruce Willis | Movies & TV | 1.55× | ||
| 20 | Buddhism | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.50× | |
| Spirituality | BALANCE | 1.29× | |
| Individualism | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.61× | |
| Design Affinity | PREMIUM | 0.78× | |
| Pet Ownership | JOY | 0.82× |
Interpersonal relationship has an estimated audience of 4,178,431 people in Canada, concentrated in Ontario and British Columbia.
62.2% of Interpersonal relationship fans are female, 37.8% are male, with an average age of 40.4 years.
Interpersonal relationship fans show strongest brand affinity for Tabloid (newspaper format) (1.73×), Britney Spears (1.74×), and Bruce Willis (1.55×) over the country average.
Interpersonal relationship fans in Canada are most concentrated in Ontario (reach ~2.5M), British Columbia (reach ~800K), and Alberta (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Interpersonal relationship itself, the audience over-indexes on Britney Spears (1.74×), Bruce Willis (1.55×), Kelly Osbourne (1.84×), and Non-alcoholic beverage (1.77×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Interpersonal relationship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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