Rascasse Audience Intelligence

Interpersonal relationship Audience in Brazil

A data profile of the people who buy, follow and care about Interpersonal relationship in Brazil — modelled from more than twelve digital signal sources. Interpersonal relationship has an estimated audience of 13,827,724 people in Brazil.

#222among Topic in Brazil#10in Kids & Family

Interpersonal relationship has an estimated audience of 13,827,724 people in Brazil. 72.8% are female, 27.2% are male, average age 40.3. Top brand affinities: PCI Concursos, Spanish language, College, Riachuelo, JusBrasil.

Top brand affinities include PCI Concursos, Spanish language, College, with strongest over-indexing on PCI Concursos (1.73× the country average).

Demographically, the Interpersonal relationship audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Tradition, Spirituality.

The typical Interpersonal relationship fan in Brazil is more female, around 40.3 years old, with strong Tradition tendencies and a notable affinity for PCI Concursos.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Interpersonal relationship profile in Brazil.

Audience size
13.8M
in Brazil
Gender
72.8%♀
27.2% male
Age
40.3
average years
Country rank
#324
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Interpersonal relationship fans

72.8% are female, 27.2% are male, average age 40.3.

Fig. 02

Gender split

72.8%
Female
27.2%
Male
Demographic split for Interpersonal relationship audience in Brazil
MetricValue
Female72.8%
Male27.2%
Average age40.3
Estimated audience size13,827,724
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Interpersonal relationship audience in Brazil
Age bracketShare%
16-1914%
20-2921%
30-3922%
40-4921%
50+21%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Interpersonal relationship audience comes from Brazil.

Worldwide audience distribution share by country for Interpersonal relationship
CountryShare
United States20.9%
Brazil6.4%
Japan5.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Interpersonal relationship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Interpersonal relationship audience
#·InterestCategoryAffinity×
01Spanish languagePolitics & Society2.25×
02Ana Maria BragaMovies & TV1.97×
03romantic comediesMovies & TV1.90×
04Microwave ovenHome & Garden1.88×
05JusBrasilInternet & Social Media1.78×
06PCI ConcursosShopping1.73×
07Beleza na WebShopping1.72×
08Galinha PintadinhaMovies & TV1.67×
09Nail artBeauty & Wellness1.65×
10EmbroideryHome & Garden1.63×
11SkirtFashion & Accessoires1.61×
12RiachueloShopping1.60×
13CollegeBusiness & Career1.58×
14TraditionPolitics & Society1.58×
15BakingFood & Beverages1.58×
16MicrosoftTechnology & Electronics1.54×
17Public transportCars & Mobility1.54×
18Game of ThronesMovies & TV1.53×
19MascaraBeauty & Wellness1.52×
20Smart FitSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Interpersonal relationship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Interpersonal relationship audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.58×
SpiritualityBALANCE1.40×
IndividualismJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Interpersonal relationship audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Quality AwarenessPREMIUM0.77×
Need for SecurityCONSERVATISM0.79×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Interpersonal relationship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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