Interpersonal relationship Audience in Brazil
Interpersonal relationship has an estimated audience of 13,827,724 people in Brazil. 72.8% are female, 27.2% are male, average age 40.3. Top brand affinities: Polo Ralph Lauren, Religion, Beauty salons, Tinder, Children's clothing.
Top brand affinities include Polo Ralph Lauren, Religion, Beauty salons, with strongest over-indexing on Polo Ralph Lauren (18.49× the country average). Demographically, the Interpersonal relationship audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Mindfulness, Tradition.
Category: Kids & Family · Type: Topic
Demographics of Interpersonal relationship fans
| Metric | Value |
|---|---|
| Female | 72.8% |
| Male | 27.2% |
| Average age | 40.3 |
| Estimated audience size | 13,827,724 |
Audience persona
The typical Interpersonal relationship fan in Brazil is more female, around 40.3 years old, with strong Mindfulness tendencies and a notable affinity for Polo Ralph Lauren.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polo Ralph Lauren | 18.49× | Fashion & Accessoires |
| Religion | 1.64× | Business & Career |
| Beauty salons | 1.58× | Beauty & Wellness |
| Tinder | 2.94× | Internet & Social Media |
| Children's clothing | 2× | Fashion & Accessoires |
| JusBrasil | 2.21× | Internet & Social Media |
| Sephora | 1.94× | Shopping |
| Handbags | 1.71× | Fashion & Accessoires |
| Skin care | 1.79× | Beauty & Wellness |
| Hypermarket | 1.62× | Shopping |
| PCI Concursos | 1.67× | Shopping |
| Sport Club do Recife | 1.58× | Sports |
| College | 1.52× | Business & Career |
| AliExpress | 1.51× | Shopping |
| InfoJobs | 2.21× | Business & Career |
| Child care | 1.87× | Kids & Family |
| Electrolux | 1.66× | Home & Garden |
| Organic food | 1.53× | Food & Beverages |
| Wattpad | 2.14× | Internet & Social Media |
| Telegram | 1.62× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.73 |
| Tradition | CONSERVATISM | 1.64 |
| Creativity | OPEN | 1.46 |
| Spirituality | BALANCE | 1.3 |
| Design Affinity | PREMIUM | 1.23 |
| Healthy Lifestyle | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Brazil | 6.4% |
| Japan | 5.7% |
See Interpersonal relationship audiences in other countries
- Interpersonal relationship — Germany
- Interpersonal relationship — United States
- Interpersonal relationship — United Kingdom
- Interpersonal relationship — France
- Interpersonal relationship — Italy
- Interpersonal relationship — Spain
- Interpersonal relationship — Japan
- Interpersonal relationship — South Korea
- Interpersonal relationship — India
- Interpersonal relationship — Canada
- Interpersonal relationship — Mexico
More Kids & Family audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Interpersonal relationship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.