Interpersonal relationship Audience in Germany
Interpersonal relationship has an estimated audience of 8,101,630 people in Germany. 67.4% are female, 32.6% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Christmas Gift, Time (magazine), Este, Veneto, Icon (magazine).
The average Interpersonal relationship fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Christmas Gift, Time (magazine), with strongest over-indexing on Rossmann (1.78× the country average). Demographically, the Interpersonal relationship audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Mindfulness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Interpersonal relationship fans
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 39.5 |
| Estimated audience size | 8,101,630 |
Audience persona
The typical Interpersonal relationship fan in Germany is more female, around 39.5 years old, with strong Mindfulness tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,776,785 | 1× |
| Bayern | 1,275,285 | 0.98× |
| Baden-Württemberg | 1,030,577 | 0.93× |
| Niedersachsen | 894,523 | 1.14× |
| Hessen | 541,389 | 0.88× |
| Rheinland-Pfalz | 463,890 | 1.14× |
| Sachsen | 456,414 | 1.15× |
| Berlin | 347,583 | 0.96× |
| Schleswig-Holstein | 264,869 | 0.91× |
| Brandenburg | 252,606 | 1.01× |
| Sachsen-Anhalt | 237,684 | 1.13× |
| Thüringen | 228,418 | 1.11× |
| Hamburg | 172,586 | 0.94× |
| Mecklenburg-Vorpommern | 153,299 | 0.99× |
| Saarland | 74,812 | 0.75× |
| Bremen | 67,978 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.78× | Shopping |
| Christmas Gift | 1.56× | Kids & Family |
| Time (magazine) | 1.62× | News |
| Este, Veneto | 1.89× | Travel & Leisure |
| Icon (magazine) | 1.79× | Arts & Culture |
| Information sensitivity | 3.7× | Technology & Electronics |
| Solo climbing | 2.53× | Sports |
| Figure painting (hobby) | 2.29× | Arts & Culture |
| Headhunters (film) | 2.22× | Movies & TV |
| Jesse Plemons | 1.56× | Movies & TV |
| Celtic mythology | 2.23× | Arts & Culture |
| vienna.info | 3.3× | Travel & Leisure |
| Viator | 2.52× | Travel & Leisure |
| Glashütte | 1.72× | Travel & Leisure |
| Homesteading | 2.46× | Home & Garden |
| Tifo | 2.68× | Sports |
| Scratching post | 2.13× | Pets & Animals |
| Jacob Tremblay | 1.71× | Movies & TV |
| Jason Clarke (actor) | 1.65× | Movies & TV |
| Cloppenburg | 1.54× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.29 |
| Pet Ownership | JOY | 1.22 |
| Sports Activity | POWER | 1.22 |
| Spirituality | BALANCE | 1.15 |
| Healthy Lifestyle | BALANCE | 1.11 |
| LGBTQ+ Identity | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Brazil | 6.4% |
| Japan | 5.7% |
See Interpersonal relationship audiences in other countries
- Interpersonal relationship — United States
- Interpersonal relationship — United Kingdom
- Interpersonal relationship — France
- Interpersonal relationship — Italy
- Interpersonal relationship — Spain
- Interpersonal relationship — Brazil
- Interpersonal relationship — Japan
- Interpersonal relationship — South Korea
- Interpersonal relationship — India
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Interpersonal relationship have in Germany?
Interpersonal relationship has an estimated audience of 8,101,630 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Interpersonal relationship fans?
67.4% of Interpersonal relationship fans are female, 32.6% are male, with an average age of 39.5 years.
Which brands do Interpersonal relationship fans like most?
Interpersonal relationship fans show strongest brand affinity for Rossmann (1.78×), Christmas Gift (1.56×), and Time (magazine) (1.62×) over the country average.
Where do Interpersonal relationship fans live in Germany?
Interpersonal relationship fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,776,785), Bayern (reach 1,275,285), and Baden-Württemberg (reach 1,030,577). These three regions account for the largest share of the active audience.
What other brands do Interpersonal relationship fans also like?
Beyond Interpersonal relationship itself, the audience over-indexes on Christmas Gift (1.56×), Time (magazine) (1.62×), Este, Veneto (1.89×), and Icon (magazine) (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Interpersonal relationship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.