Shih Tzu Audience in Germany
Shih Tzu has an estimated audience of 5,050,344 people in Germany. 64.7% are female, 35.3% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Food and drink, Harry Potter, Entertainment, Pets, Food.
The average Shih Tzu fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Food and drink, Harry Potter, Entertainment, with strongest over-indexing on Food and drink (2.03× the country average). Demographically, the Shih Tzu audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Pet Ownership, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Dog breed
Demographics of Shih Tzu fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 37.8 |
| Estimated audience size | 5,050,344 |
Audience persona
The typical Shih Tzu fan in Germany is more female, around 37.8 years old, with strong Pet Ownership tendencies and a notable affinity for Food and drink.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,286,512 | 1.16× |
| Bayern | 699,790 | 0.86× |
| Baden-Württemberg | 597,695 | 0.87× |
| Niedersachsen | 550,814 | 1.12× |
| Hessen | 393,819 | 1.02× |
| Rheinland-Pfalz | 240,687 | 0.95× |
| Berlin | 223,709 | 0.99× |
| Sachsen | 204,606 | 0.83× |
| Schleswig-Holstein | 187,140 | 1.03× |
| Brandenburg | 185,355 | 1.18× |
| Sachsen-Anhalt | 139,120 | 1.06× |
| Mecklenburg-Vorpommern | 123,580 | 1.28× |
| Hamburg | 118,145 | 1.04× |
| Thüringen | 112,687 | 0.88× |
| Saarland | 56,763 | 0.92× |
| Bremen | 34,815 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Food and drink | 2.03× | Food & Beverages |
| Harry Potter | 2.31× | Movies & TV |
| Entertainment | 1.96× | Movies & TV |
| Pets | 2.36× | Pets & Animals |
| Food | 2.06× | Food & Beverages |
| Arts and music | 1.98× | Arts & Culture |
| Outdoor recreation | 2.11× | Sports |
| Sports | 1.97× | Sports |
| Reading | 2.01× | Literature |
| Vehicles | 2.02× | Cars & Mobility |
| Gala | 2.78× | News |
| Consumer electronics | 1.92× | Technology & Electronics |
| Movies | 1.89× | Movies & TV |
| Music | 1.76× | Business & Career |
| Germany | 1.75× | Travel & Leisure |
| CHECK24 | 2.93× | Business & Career |
| IKEA | 2.27× | Home & Garden |
| Veganism | 2.43× | Food & Beverages |
| Poodle | 4.14× | Pets & Animals |
| Garden | 2.21× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.82 |
| Career Orientation | POWER | 1.45 |
| Creativity | OPEN | 1.42 |
| Sustainability | BALANCE | 1.36 |
| DIY Mentality | THRILL | 1.34 |
| Sports Activity | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Japan | 18.9% |
| Germany | 6.1% |
See Shih Tzu audiences in other countries
More Dog breed audiences in Germany
- French Bulldog (6,533,198)
- Labrador Retriever (6,457,093)
- Dachshund (6,147,826)
- Siberian Husky (5,853,160)
- Poodle (5,676,260)
Frequently asked questions
How many fans does Shih Tzu have in Germany?
Shih Tzu has an estimated audience of 5,050,344 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shih Tzu fans?
64.7% of Shih Tzu fans are female, 35.3% are male, with an average age of 37.8 years.
Which brands do Shih Tzu fans like most?
Shih Tzu fans show strongest brand affinity for Food and drink (2.03×), Harry Potter (2.31×), and Entertainment (1.96×) over the country average.
Where do Shih Tzu fans live in Germany?
Shih Tzu fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,286,512), Bayern (reach 699,790), and Baden-Württemberg (reach 597,695). These three regions account for the largest share of the active audience.
What other brands do Shih Tzu fans also like?
Beyond Shih Tzu itself, the audience over-indexes on Harry Potter (2.31×), Entertainment (1.96×), Pets (2.36×), and Food (2.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shih Tzu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.