Rascasse Audience Intelligence

Shih Tzu Audience in Germany

A data profile of the people who buy, follow and care about Shih Tzu in Germany — modelled from more than twelve digital signal sources. Shih Tzu has an estimated audience of 5,050,344 people in Germany.

#9among Dog breed in Germany#654among Topic in Germany#44in Pets & Animals

The average Shih Tzu fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Food and drink, Entertainment, Pets, with strongest over-indexing on Food and drink (2.03× the country average).

Demographically, the Shih Tzu audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Shih Tzu fan in Germany is more female, around 37.8 years old, with strong Pet Ownership tendencies and a notable affinity for Food and drink.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shih Tzu profile in Germany.

Audience size
5.1M
in Germany
Gender
64.7%♀
35.3% male
Age
37.8
average years
Country rank
#1048
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shih Tzu fans

64.7% are female, 35.3% are male, average age 37.8.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Shih Tzu audience in Germany
MetricValue
Female64.7%
Male35.3%
Average age37.8
Estimated audience size5,050,344
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Shih Tzu audience in Germany
Age bracketShare%
16-1922%
20-2921%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Shih Tzu audience comes from Germany.

Worldwide audience distribution share by country for Shih Tzu
CountryShare
United States22.6%
Japan18.9%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shih Tzu audience in Germany is strongest.

Fig. 05

Top regions by affinity

Shih Tzu fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~100K1.32×
02Brandenburg~200K1.20×
03Nordrhein-Westfalen~1M1.10×
04Niedersachsen~500K1.10×
05Sachsen-Anhalt~100K1.10×
06Schleswig-Holstein~200K1.02×
07Hamburg~100K1.00×
08Hessen~400K0.99×
09Saarland~60K0.99×
10Rheinland-Pfalz~200K0.95×
11Berlin~200K0.94×
12Thüringen~100K0.93×
13Baden-Württemberg~600K0.85×
14Sachsen~200K0.85×
15Bayern~700K0.84×
16Bremen~40K0.83×
Fig. 06

Affinity by region

Affinity by region — Shih Tzu, Germany
0.83×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shih Tzu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shih Tzu audience
#·InterestCategoryAffinity×
01PoodlePets & Animals4.14×
02CHECK24Business & Career2.93×
03VeganismFood & Beverages2.43×
04PetsPets & Animals2.36×
05Harry PotterMovies & TV2.31×
06AldiShopping2.30×
07IKEAHome & Garden2.27×
08GardenHome & Garden2.21×
09Outdoor recreationSports2.11×
10FoodFood & Beverages2.06×
11Food and drinkFood & Beverages2.03×
12VehiclesCars & Mobility2.02×
13ReadingLiterature2.01×
14Arts and musicArts & Culture1.98×
15SportsSports1.97×
16EntertainmentMovies & TV1.96×
17Consumer electronicsTechnology & Electronics1.92×
18MoviesMovies & TV1.89×
19MusicBusiness & Career1.76×
20GermanyTravel & Leisure1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shih Tzu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shih Tzu audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.52×
Healthy LifestyleBALANCE2.19×
SustainabilityBALANCE2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shih Tzu audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.27×
Social Media UsageJOY1.32×
DIY MentalityTHRILL1.37×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shih Tzu have in Germany?

Shih Tzu has an estimated audience of 5,050,344 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Shih Tzu fans?

64.7% of Shih Tzu fans are female, 35.3% are male, with an average age of 37.8 years.

03

Which brands do Shih Tzu fans like most?

Shih Tzu fans show strongest brand affinity for Food and drink (2.03×), Entertainment (1.96×), and Pets (2.36×) over the country average.

04

Where do Shih Tzu fans live in Germany?

Shih Tzu fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Shih Tzu fans also like?

Beyond Shih Tzu itself, the audience over-indexes on Entertainment (1.96×), Pets (2.36×), Food (2.06×), and Arts and music (1.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in Germany

See Shih Tzu audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shih Tzu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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