Veganism Audience in Germany
Veganism has an estimated audience of 16,616,195 people in Germany. 66.8% are female, 33.2% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Vegetarian cuisine, More Nutrition, Organic food, Healthy diet, Healthy habits.
The average Veganism fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Vegetarian cuisine, More Nutrition, Organic food, with strongest over-indexing on Vegetarian cuisine (1.89× the country average). Demographically, the Veganism audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Veganism fans
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 40.5 |
| Estimated audience size | 16,616,195 |
Audience persona
The typical Veganism fan in Germany is more female, around 40.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Vegetarian cuisine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,120,897 | 0.86× |
| Bayern | 2,670,324 | 1× |
| Berlin | 2,289,057 | 3.08× |
| Baden-Württemberg | 1,995,949 | 0.88× |
| Niedersachsen | 1,219,769 | 0.76× |
| Hessen | 1,202,509 | 0.95× |
| Sachsen | 801,575 | 0.98× |
| Hamburg | 636,358 | 1.69× |
| Rheinland-Pfalz | 579,482 | 0.7× |
| Schleswig-Holstein | 498,777 | 0.84× |
| Brandenburg | 428,033 | 0.83× |
| Sachsen-Anhalt | 266,224 | 0.62× |
| Thüringen | 236,204 | 0.56× |
| Mecklenburg-Vorpommern | 213,439 | 0.67× |
| Bremen | 159,187 | 1.12× |
| Saarland | 94,830 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vegetarian cuisine | 1.89× | Food & Beverages |
| More Nutrition | 1.62× | Health |
| Organic food | 1.56× | Food & Beverages |
| Healthy diet | 1.63× | Health |
| Healthy habits | 1.69× | Health |
| Toddler | 1.54× | Kids & Family |
| Local food | 1.51× | Food & Beverages |
| Knitting | 1.53× | Home & Garden |
| Baby food | 1.53× | Kids & Family |
| Foodie | 1.55× | Food & Beverages |
| Weight loss (Fitness And wellness) | 1.59× | Health |
| Decoration | 1.57× | Home & Garden |
| Healthy food | 1.68× | Health |
| Vegan nutrition | 1.76× | Health |
| Handmade | 1.58× | Home & Garden |
| Home Decoration & Design | 1.58× | Home & Garden |
| Sewing machine | 1.63× | Home & Garden |
| Ethical consumerism | 1.54× | Shopping |
| Vegetarianism | 1.72× | Food & Beverages |
| Party dress | 1.64× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.48 |
| Indulgence | JOY | 1.3 |
| Pet Ownership | JOY | 1.23 |
| Sports Activity | POWER | 1.21 |
| Sustainability | BALANCE | 1.18 |
| Creativity | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 5.9% |
| Italy | 5.7% |
See Veganism audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Veganism have in Germany?
Veganism has an estimated audience of 16,616,195 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Veganism fans?
66.8% of Veganism fans are female, 33.2% are male, with an average age of 40.5 years.
Which brands do Veganism fans like most?
Veganism fans show strongest brand affinity for Vegetarian cuisine (1.89×), More Nutrition (1.62×), and Organic food (1.56×) over the country average.
Where do Veganism fans live in Germany?
Veganism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,120,897), Bayern (reach 2,670,324), and Berlin (reach 2,289,057). These three regions account for the largest share of the active audience.
What other brands do Veganism fans also like?
Beyond Veganism itself, the audience over-indexes on More Nutrition (1.62×), Organic food (1.56×), Healthy diet (1.63×), and Healthy habits (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.