Rascasse Audience Intelligence

Veganism Audience in Germany

Name: Veganism — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Veganism in Germany — modelled from more than twelve digital signal sources. Veganism has an estimated audience of 16,616,195 people in Germany.

#66among Topic in Germany #8in Food & Beverages

The average Veganism fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin.

Top brand affinities include More Nutrition, Vegetarian cuisine, Organic food, with strongest over-indexing on More Nutrition (1.62× the country average).

Demographically, the Veganism audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Veganism fan in Germany is more female, around 40.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for More Nutrition.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Veganism profile in Germany.

Audience size

16.6M

in Germany

Gender

66.8%♀

33.2% male

Age

40.5

average years

Country rank

#113

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Veganism fans

66.8% are female, 33.2% are male, average age 40.5.

Fig. 02

Gender split

66.8%

Female

33.2%

Male

Demographic split for Veganism audience in Germany
Metric	Value
Female	66.8%
Male	33.2%
Average age	40.5
Estimated audience size	16,616,195

Fig. 03

Age distribution

Age distribution of the Veganism audience in Germany
Age bracket	Share	%
16-19		15%
20-29		20%
30-39		21%
40-49		23%
50+		21%

Fig. 04

Worldwide distribution

5.4%

of the worldwide Veganism audience comes from Germany.

Worldwide audience distribution share by country for Veganism
Country	Share
United States	19.8%
United Kingdom	5.9%
Italy	5.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Veganism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Veganism fans by region: top regions in Germany
#	Region	Reach	×
01	Berlin	~2M	2.84×
02	Hamburg	~600K	1.64×
03	Bremen	~200K	1.13×
04	Bayern	~2.5M	1.02×
05	Sachsen	~800K	1.01×
06	Hessen	~1M	0.95×
07	Baden-Württemberg	~2M	0.89×
08	Schleswig-Holstein	~500K	0.85×
09	Nordrhein-Westfalen	~3M	0.84×
10	Brandenburg	~400K	0.84×
11	Niedersachsen	~1M	0.76×
12	Mecklenburg-Vorpommern	~200K	0.75×
13	Rheinland-Pfalz	~600K	0.73×
14	Sachsen-Anhalt	~300K	0.69×
15	Thüringen	~300K	0.62×
16	Saarland	~100K	0.59×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Veganism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Veganism audience
#	Interest	Category	×
01	Vegetarian cuisine	Food & Beverages	1.89×
02	Vegan nutrition	Health	1.76×
03	Vegetarianism	Food & Beverages	1.72×
04	Healthy habits	Health	1.69×
05	Healthy food	Health	1.68×
06	Party dress	Fashion & Accessoires	1.64×
07	Healthy diet	Health	1.63×
08	Sewing machine	Home & Garden	1.63×
09	More Nutrition	Health	1.62×
10	Weight loss (Fitness And wellness)	Health	1.59×
11	Handmade	Home & Garden	1.58×
12	Home Decoration & Design	Home & Garden	1.58×
13	Decoration	Home & Garden	1.57×
14	Organic food	Food & Beverages	1.56×
15	Foodie	Food & Beverages	1.55×
16	Toddler	Kids & Family	1.54×
17	Ethical consumerism	Shopping	1.54×
18	Knitting	Home & Garden	1.53×
19	Baby food	Kids & Family	1.53×
20	Local food	Food & Beverages	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Veganism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Veganism audience · What stands out
Trait	Cluster	Score
Healthy Lifestyle	BALANCE	1.24×
Design Affinity	PREMIUM	1.22×
Creativity	OPEN	1.21×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Veganism audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.71×
Need for Security	CONSERVATISM	0.72×
Risk Appetite	THRILL	0.79×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Veganism have in Germany?

Veganism has an estimated audience of 16,616,195 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Veganism fans?

66.8% of Veganism fans are female, 33.2% are male, with an average age of 40.5 years.

Which brands do Veganism fans like most?

Veganism fans show strongest brand affinity for More Nutrition (1.62×), Vegetarian cuisine (1.89×), and Organic food (1.56×) over the country average.

Where do Veganism fans live in Germany?

Veganism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3M), Bayern (reach ~2.5M), and Berlin (reach ~2M). These three regions account for the largest share of the active audience.

What other brands do Veganism fans also like?

Beyond Veganism itself, the audience over-indexes on Vegetarian cuisine (1.89×), Organic food (1.56×), Healthy diet (1.63×), and Healthy habits (1.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Veganism audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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