A data profile of the people who buy, follow and care about Veganism in Canada — modelled from more than twelve digital signal sources. Veganism has an estimated audience of 7,719,905 people in Canada.
The average Veganism fan in Canada is 41.0 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Old Navy, Aritzia, Healthy diet, with strongest over-indexing on Old Navy (1.53× the country average).
Demographically, the Veganism audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Veganism fan in Canada is more female, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Old Navy.
The key figures that characterise the Veganism profile in Canada.
65.1% are female, 34.9% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 41.0 |
| Estimated audience size | 7,719,905 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Veganism audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 5.9% |
| Italy | 5.7% |
Where the Veganism audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~2.5M | 2.22× | |
| 02 | Ontario | ~5.5M | 1.70× | |
| 03 | Quebec | ~3M | 1.59× | |
| 04 | Alberta | ~900K | 0.99× | |
| 05 | Nova Scotia | ~200K | 0.87× | |
| 06 | Prince Edward Island | ~30K | 0.78× | |
| 07 | Manitoba | ~200K | 0.71× | |
| 08 | New Brunswick | ~100K | 0.68× | |
| 09 | Newfoundland and Labrador | ~80K | 0.64× | |
| 10 | Saskatchewan | ~200K | 0.63× |
The strongest cross-interests of the Veganism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zendaya | Movies & TV | 2.00× | ||
| 02 | Vegan nutrition | Health | 1.84× | ||
| 03 | Clarins | Beauty & Wellness | 1.73× | ||
| 04 | ULTA Beauty | Beauty & Wellness | 1.65× | ||
| 05 | The Body Shop | Beauty & Wellness | 1.63× | ||
| 06 | American Eagle Outfitters | Fashion & Accessoires | 1.62× | ||
| 07 | Paleolithic diet | Health | 1.60× | ||
| 08 | Aritzia | Fashion & Accessoires | 1.57× | ||
| 09 | Urban Outfitters | Shopping | 1.57× | ||
| 10 | Vegetarianism | Food & Beverages | 1.57× | ||
| 11 | Healthy diet | Health | 1.56× | ||
| 12 | health | Health | 1.55× | ||
| 13 | Millie Bobby Brown | Movies & TV | 1.54× | ||
| 14 | Protein bar | Food & Beverages | 1.54× | ||
| 15 | Old Navy | Fashion & Accessoires | 1.53× | ||
| 16 | Vegan Recipes | Food & Beverages | 1.53× | ||
| 17 | Natural skin care | Beauty & Wellness | 1.52× | ||
| 18 | Organic product | Food & Beverages | 1.52× | ||
| 19 | Makeup Tutorials | Beauty & Wellness | 1.52× | ||
| 20 | Sustainable fashion | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.57× | |
| Early Adopter Mentality | POWER | 1.33× | |
| Spirituality | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.81× | |
| Social Media Usage | JOY | 0.87× | |
| Convenience Orientation | PREMIUM | 0.88× |
Veganism has an estimated audience of 7,719,905 people in Canada, concentrated in Ontario and Quebec.
65.1% of Veganism fans are female, 34.9% are male, with an average age of 41.0 years.
Veganism fans show strongest brand affinity for Old Navy (1.53×), Aritzia (1.57×), and Healthy diet (1.56×) over the country average.
Veganism fans in Canada are most concentrated in Ontario (reach ~5.5M), Quebec (reach ~3M), and British Columbia (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Veganism itself, the audience over-indexes on Aritzia (1.57×), Healthy diet (1.56×), Natural skin care (1.52×), and Organic product (1.52×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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