Veganism Audience in Canada
Veganism has an estimated audience of 7,719,905 people in Canada. 65.1% are female, 34.9% are male, average age 41.0. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Old Navy, Aritzia, Healthy diet, Natural skin care, Organic product.
The average Veganism fan in Canada is 41.0 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Old Navy, Aritzia, Healthy diet, with strongest over-indexing on Old Navy (1.53× the country average). Demographically, the Veganism audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Veganism fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 41.0 |
| Estimated audience size | 7,719,905 |
Audience persona
The typical Veganism fan in Canada is more female, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Old Navy.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,486,977 | 1.7× |
| Quebec | 2,938,301 | 1.59× |
| British Columbia | 2,565,404 | 2.22× |
| Alberta | 942,367 | 0.99× |
| Manitoba | 204,204 | 0.71× |
| Nova Scotia | 200,089 | 0.87× |
| Saskatchewan | 152,918 | 0.63× |
| New Brunswick | 121,623 | 0.68× |
| Newfoundland and Labrador | 75,751 | 0.64× |
| Prince Edward Island | 29,640 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Old Navy | 1.53× | Fashion & Accessoires |
| Aritzia | 1.57× | Fashion & Accessoires |
| Healthy diet | 1.56× | Health |
| Natural skin care | 1.52× | Beauty & Wellness |
| Organic product | 1.52× | Food & Beverages |
| Millie Bobby Brown | 1.54× | Movies & TV |
| Vegan nutrition | 1.84× | Health |
| Urban Outfitters | 1.57× | Shopping |
| Makeup Tutorials | 1.52× | Beauty & Wellness |
| Zendaya | 2.0× | Movies & TV |
| Vegetarianism | 1.57× | Food & Beverages |
| Paleolithic diet | 1.6× | Health |
| health | 1.55× | Health |
| ULTA Beauty | 1.65× | Beauty & Wellness |
| American Eagle Outfitters | 1.62× | Fashion & Accessoires |
| Sustainable fashion | 1.5× | Fashion & Accessoires |
| Vegan Recipes | 1.53× | Food & Beverages |
| Protein bar | 1.54× | Food & Beverages |
| The Body Shop | 1.63× | Beauty & Wellness |
| Clarins | 1.73× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.57 |
| Early Adopter Mentality | POWER | 1.33 |
| Spirituality | BALANCE | 1.12 |
| Individualism | JOY | 1.06 |
| Travelling | THRILL | 1.05 |
| Design Affinity | PREMIUM | 1.0 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 5.9% |
| Italy | 5.7% |
See Veganism audiences in other countries
More Food & Beverages audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Veganism have in Canada?
Veganism has an estimated audience of 7,719,905 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Veganism fans?
65.1% of Veganism fans are female, 34.9% are male, with an average age of 41.0 years.
Which brands do Veganism fans like most?
Veganism fans show strongest brand affinity for Old Navy (1.53×), Aritzia (1.57×), and Healthy diet (1.56×) over the country average.
Where do Veganism fans live in Canada?
Veganism fans in Canada are most concentrated in Ontario (reach 5,486,977), Quebec (reach 2,938,301), and British Columbia (reach 2,565,404). These three regions account for the largest share of the active audience.
What other brands do Veganism fans also like?
Beyond Veganism itself, the audience over-indexes on Aritzia (1.57×), Healthy diet (1.56×), Natural skin care (1.52×), and Organic product (1.52×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.