A data profile of the people who buy, follow and care about Veganism in Mexico — modelled from more than twelve digital signal sources. Veganism has an estimated audience of 4,957,333 people in Mexico.
The average Veganism fan in Mexico is 35.7 years old, more female, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Jalisco, Distrito Federal.
Top brand affinities include Vegan nutrition, Pancreas, Gluten, with strongest over-indexing on Vegan nutrition (1.52× the country average).
Demographically, the Veganism audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Veganism fan in Mexico is more female, around 35.7 years old, with strong Creativity tendencies and a notable affinity for Vegan nutrition.
The key figures that characterise the Veganism profile in Mexico.
62.9% are female, 37.1% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 35.7 |
| Estimated audience size | 4,957,333 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 11% |
of the worldwide Veganism audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 5.9% |
| Italy | 5.7% |
Where the Veganism audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~2.5M | 3.70× | |
| 02 | Baja California Sur | ~100K | 2.92× | |
| 03 | Yucatan | ~300K | 2.91× | |
| 04 | Jalisco | ~600K | 1.61× | |
| 05 | Nayarit | ~70K | 1.51× | |
| 06 | Chiapas | ~200K | 1.15× | |
| 07 | Baja California | ~200K | 1.14× | |
| 08 | Puebla | ~200K | 0.92× | |
| 09 | Tlaxcala | ~50K | 0.89× | |
| 10 | Campeche | ~30K | 0.89× | |
| 11 | Colima | ~30K | 0.89× | |
| 12 | Durango | ~60K | 0.87× | |
| 13 | Zacatecas | ~50K | 0.87× | |
| 14 | Morelos | ~70K | 0.85× | |
| 15 | Nuevo Leon | ~300K | 0.84× | |
| 16 | Aguascalientes | ~50K | 0.84× | |
| 17 | Guerrero | ~100K | 0.83× | |
| 18 | Guanajuato | ~200K | 0.76× | |
| 19 | Hidalgo | ~90K | 0.76× | |
| 20 | Michoacan de Ocampo | ~100K | 0.74× | |
| 21 | Coahuila de Zaragoza | ~100K | 0.74× | |
| 22 | Chihuahua | ~100K | 0.71× | |
| 23 | Sinaloa | ~90K | 0.70× | |
| 24 | Veracruz (state) | ~200K | 0.64× | |
| 25 | Distrito Federal | ~400K | 0.58× |
The strongest cross-interests of the Veganism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pectin | Health | 2.21× | ||
| 02 | Pancreas | Health | 2.09× | ||
| 03 | Arthritis awareness | Health | 1.80× | ||
| 04 | Omega-3 fatty acid | Health | 1.72× | ||
| 05 | T'ai chi ch'uan | Sports | 1.68× | ||
| 06 | Popeye | Movies & TV | 1.67× | ||
| 07 | Bibi Gaytán | Music & Radio | 1.63× | ||
| 08 | Vaseline | Beauty & Wellness | 1.63× | ||
| 09 | Stevia | Food & Beverages | 1.62× | ||
| 10 | Ace Frehley | Music & Radio | 1.61× | ||
| 11 | Global health | Politics & Society | 1.61× | ||
| 12 | Tunisian crochet | Home & Garden | 1.57× | ||
| 13 | Gluten | Health | 1.53× | ||
| 14 | Knorr (brand) | Food & Beverages | 1.53× | ||
| 15 | Chopped (TV series) | Movies & TV | 1.53× | ||
| 16 | Vegan nutrition | Health | 1.52× | ||
| 17 | Recetario de Cocina | Food & Beverages | 1.52× | ||
| 18 | Psyllium | Health | 1.52× | ||
| 19 | Stitch (textile arts) | Fashion & Accessoires | 1.51× | ||
| 20 | File Allocation Table | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.09× | |
| Price Sensitivity | PREMIUM | 1.01× | |
| Healthy Lifestyle | BALANCE | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Risk Appetite | THRILL | 0.75× | |
| Early Adopter Mentality | POWER | 0.75× |
Veganism has an estimated audience of 4,957,333 people in Mexico, concentrated in State of Mexico and Jalisco.
62.9% of Veganism fans are female, 37.1% are male, with an average age of 35.7 years.
Veganism fans show strongest brand affinity for Vegan nutrition (1.52×), Pancreas (2.09×), and Gluten (1.53×) over the country average.
Veganism fans in Mexico are most concentrated in State of Mexico (reach ~2.5M), Jalisco (reach ~600K), and Distrito Federal (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Veganism itself, the audience over-indexes on Pancreas (2.09×), Gluten (1.53×), Ace Frehley (1.61×), and Omega-3 fatty acid (1.72×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.