Veganism Audience in Mexico
Veganism has an estimated audience of 4,957,333 people in Mexico. 62.9% are female, 37.1% are male, average age 35.7. Top regions: State of Mexico, Jalisco, Yucatan. Top brand affinities: Vegan nutrition, Pancreas, Gluten, Ace Frehley, Omega-3 fatty acid.
The average Veganism fan in Mexico is 35.7 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Jalisco, Yucatan. Top brand affinities include Vegan nutrition, Pancreas, Gluten, with strongest over-indexing on Vegan nutrition (1.52× the country average). Demographically, the Veganism audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Travelling, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Veganism fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 35.7 |
| Estimated audience size | 4,957,333 |
Audience persona
The typical Veganism fan in Mexico is more female, around 35.7 years old, with strong Travelling tendencies and a notable affinity for Vegan nutrition.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 2,568,292 | 3.77× |
| Jalisco | 614,009 | 1.68× |
| Yucatan | 334,765 | 3.25× |
| Distrito Federal | 317,129 | 0.49× |
| Baja California | 243,157 | 1.18× |
| Nuevo Leon | 239,239 | 0.8× |
| Puebla | 235,303 | 0.89× |
| Chiapas | 182,374 | 1.23× |
| Guanajuato | 148,181 | 0.63× |
| Baja California Sur | 144,544 | 3.65× |
| Veracruz (state) | 90,156 | 0.31× |
| Nayarit | 89,943 | 1.88× |
| Michoacan de Ocampo | 79,595 | 0.46× |
| Guerrero | 74,550 | 0.59× |
| Morelos | 57,132 | 0.67× |
| Chihuahua | 56,105 | 0.33× |
| Coahuila de Zaragoza | 51,570 | 0.35× |
| Sinaloa | 42,830 | 0.33× |
| Aguascalientes | 37,652 | 0.6× |
| Hidalgo | 34,277 | 0.29× |
| Campeche | 22,257 | 0.59× |
| Zacatecas | 16,742 | 0.27× |
| Durango | 14,563 | 0.21× |
| Colima | 11,819 | 0.37× |
| Tlaxcala | 10,984 | 0.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vegan nutrition | 1.52× | Health |
| Pancreas | 2.09× | Health |
| Gluten | 1.53× | Health |
| Ace Frehley | 1.61× | Music & Radio |
| Omega-3 fatty acid | 1.72× | Health |
| Arthritis awareness | 1.8× | Health |
| Global health | 1.61× | Politics & Society |
| Popeye | 1.67× | Movies & TV |
| T'ai chi ch'uan | 1.68× | Sports |
| Knorr (brand) | 1.53× | Food & Beverages |
| File Allocation Table | 1.5× | Technology & Electronics |
| Bibi Gaytán | 1.63× | Music & Radio |
| Stevia | 1.62× | Food & Beverages |
| Recetario de Cocina | 1.52× | Food & Beverages |
| Pectin | 2.21× | Health |
| Psyllium | 1.52× | Health |
| Chopped (TV series) | 1.53× | Movies & TV |
| Stitch (textile arts) | 1.51× | Fashion & Accessoires |
| Vaseline | 1.63× | Beauty & Wellness |
| Tunisian crochet | 1.57× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.5 |
| Healthy Lifestyle | BALANCE | 1.48 |
| Spirituality | BALANCE | 1.47 |
| Risk Appetite | THRILL | 1.42 |
| Urban Lifestyle | OPEN | 1.18 |
| DIY Mentality | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 5.9% |
| Italy | 5.7% |
See Veganism audiences in other countries
More Food & Beverages audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Veganism have in Mexico?
Veganism has an estimated audience of 4,957,333 people in Mexico, concentrated in State of Mexico and Jalisco.
What is the gender split and age of Veganism fans?
62.9% of Veganism fans are female, 37.1% are male, with an average age of 35.7 years.
Which brands do Veganism fans like most?
Veganism fans show strongest brand affinity for Vegan nutrition (1.52×), Pancreas (2.09×), and Gluten (1.53×) over the country average.
Where do Veganism fans live in Mexico?
Veganism fans in Mexico are most concentrated in State of Mexico (reach 2,568,292), Jalisco (reach 614,009), and Yucatan (reach 334,765). These three regions account for the largest share of the active audience.
What other brands do Veganism fans also like?
Beyond Veganism itself, the audience over-indexes on Pancreas (2.09×), Gluten (1.53×), Ace Frehley (1.61×), and Omega-3 fatty acid (1.72×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.