A data profile of the people who buy, follow and care about Veganism in India — modelled from more than twelve digital signal sources. Veganism has an estimated audience of 9,161,228 people in India.
The average Veganism fan in India is 34.2 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include Shalwar kameez, Party dress, Bridesmaid, with strongest over-indexing on Shalwar kameez (1.69× the country average).
Demographically, the Veganism audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Veganism fan in India is more male, around 34.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Shalwar kameez.
The key figures that characterise the Veganism profile in India.
42.8% are female, 57.2% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 34.2 |
| Estimated audience size | 9,161,228 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 31% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide Veganism audience comes from India.
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 5.9% |
| Italy | 5.7% |
Where the Veganism audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~30K | 3.51× | |
| 02 | Uttarakhand | ~60K | 1.40× | |
| 03 | Himachal Pradesh | ~50K | 1.31× | |
| 04 | Punjab (region) | ~100K | 1.19× | |
| 05 | Karnataka | ~300K | 1.11× | |
| 06 | Maharashtra | ~500K | 1.04× | |
| 07 | Tamil Nadu | ~200K | 1.02× | |
| 08 | Manipur | ~10K | 1.01× | |
| 09 | Rajasthan | ~200K | 0.97× | |
| 10 | Arunachal Pradesh | ~5K | 0.97× | |
| 11 | Sikkim | ~4K | 0.96× | |
| 12 | Kerala | ~100K | 0.93× | |
| 13 | Nagaland | ~6K | 0.93× | |
| 14 | Telangana | ~100K | 0.89× | |
| 15 | Jammu and Kashmir | ~40K | 0.89× | |
| 16 | Mizoram | ~6K | 0.89× | |
| 17 | Uttar Pradesh | ~400K | 0.88× | |
| 18 | Chhattisgarh | ~50K | 0.88× | |
| 19 | Haryana | ~100K | 0.87× | |
| 20 | Gujarat | ~200K | 0.86× | |
| 21 | Madhya Pradesh | ~100K | 0.86× | |
| 22 | Meghalaya | ~8K | 0.86× | |
| 23 | Jharkhand | ~70K | 0.84× | |
| 24 | Tripura | ~10K | 0.84× | |
| 25 | Assam | ~80K | 0.81× | |
| 26 | Andhra Pradesh | ~90K | 0.79× | |
| 27 | Odisha | ~70K | 0.72× | |
| 28 | West Bengal | ~200K | 0.69× | |
| 29 | Bihar | ~100K | 0.67× |
The strongest cross-interests of the Veganism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vegetarianism | Food & Beverages | 1.99× | ||
| 02 | German cuisine | Food & Beverages | 1.82× | ||
| 03 | Organic food | Food & Beverages | 1.78× | ||
| 04 | Vegetarian cuisine | Food & Beverages | 1.75× | ||
| 05 | Party dress | Fashion & Accessoires | 1.73× | ||
| 06 | Moisturizer | Home & Garden | 1.70× | ||
| 07 | Shalwar kameez | Fashion & Accessoires | 1.69× | ||
| 08 | Gown | Fashion & Accessoires | 1.65× | ||
| 09 | Bridesmaid | Kids & Family | 1.63× | ||
| 10 | Seafood | Food & Beverages | 1.63× | ||
| 11 | Kalamkari | Home & Garden | 1.61× | ||
| 12 | Wedding ring | Fashion & Accessoires | 1.60× | ||
| 13 | Engagement ring | Fashion & Accessoires | 1.60× | ||
| 14 | Anarkali Salwar Suit | Fashion & Accessoires | 1.56× | ||
| 15 | Ring (jewellery) | Fashion & Accessoires | 1.54× | ||
| 16 | Necklace | Fashion & Accessoires | 1.52× | ||
| 17 | Organic farming | Food & Beverages | 1.52× | ||
| 18 | Skirt | Fashion & Accessoires | 1.51× | ||
| 19 | Lehenga | Fashion & Accessoires | 1.51× | ||
| 20 | Diners | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.26× | |
| Indulgence | JOY | 1.21× | |
| Design Affinity | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Risk Appetite | THRILL | 0.95× | |
| Need for Security | CONSERVATISM | 0.95× |
Veganism has an estimated audience of 9,161,228 people in India, concentrated in Maharashtra and Uttar Pradesh.
42.8% of Veganism fans are female, 57.2% are male, with an average age of 34.2 years.
Veganism fans show strongest brand affinity for Shalwar kameez (1.69×), Party dress (1.73×), and Bridesmaid (1.63×) over the country average.
Veganism fans in India are most concentrated in Maharashtra (reach ~500K), Uttar Pradesh (reach ~400K), and Karnataka (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Veganism itself, the audience over-indexes on Party dress (1.73×), Bridesmaid (1.63×), Organic food (1.78×), and Wedding ring (1.6×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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