A data profile of the people who buy, follow and care about Veganism in Argentina — modelled from more than twelve digital signal sources. Veganism has an estimated audience of 2,130,310 people in Argentina.
Veganism has an estimated audience of 2,130,310 people in Argentina. 70.5% are female, 29.5% are male, average age 40.0. Top brand affinities: Organic food, Vegetarian cuisine, Healthy diet, Brassiere, Juanita Jo.
Top brand affinities include Organic food, Vegetarian cuisine, Healthy diet, with strongest over-indexing on Organic food (1.6× the country average).
Demographically, the Veganism audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Veganism fan in Argentina is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Organic food.
The key figures that characterise the Veganism profile in Argentina.
70.5% are female, 29.5% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 40.0 |
| Estimated audience size | 2,130,310 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Veganism audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 5.9% |
| Italy | 5.7% |
The strongest cross-interests of the Veganism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vegetarianism | Food & Beverages | 1.65× | ||
| 02 | Arthritis awareness | Health | 1.63× | ||
| 03 | Lactose | Food & Beverages | 1.62× | ||
| 04 | The Seeds | Music & Radio | 1.61× | ||
| 05 | Organic food | Food & Beverages | 1.60× | ||
| 06 | Rheumatoid Arthritis awareness | Health | 1.59× | ||
| 07 | Vegan nutrition | Health | 1.56× | ||
| 08 | Vegetarian cuisine | Food & Beverages | 1.55× | ||
| 09 | Tofu | Food & Beverages | 1.52× | ||
| 10 | Falafel | Food & Beverages | 1.52× | ||
| 11 | World Vegan Day | Food & Beverages | 1.52× | ||
| 12 | Healthy diet | Health | 1.51× | ||
| 13 | Brassiere | Food & Beverages | 1.51× | ||
| 14 | Stevia | Food & Beverages | 1.51× | ||
| 15 | Chía, Cundinamarca | Travel & Leisure | 1.51× | ||
| 16 | Broccoli | Food & Beverages | 1.51× | ||
| 17 | Human gastrointestinal tract | Health | 1.51× | ||
| 18 | Quinoa | Food & Beverages | 1.51× | ||
| 19 | Juanita Jo | Shopping | 1.50× | ||
| 20 | Popeye | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.07× | |
| Career Orientation | POWER | 1.01× | |
| Sports Activity | POWER | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.85× | |
| Individualism | JOY | 0.86× | |
| Risk Appetite | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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