A data profile of the people who buy, follow and care about Organic food in Argentina — modelled from more than twelve digital signal sources. Organic food has an estimated audience of 1,621,597 people in Argentina.
Organic food has an estimated audience of 1,621,597 people in Argentina. 68.1% are female, 31.9% are male, average age 39.3. Top brand affinities: Vegetarian cuisine, Veganism, Healthy diet, Dot Baires Shopping, Natural product.
Top brand affinities include Vegetarian cuisine, Veganism, Healthy diet, with strongest over-indexing on Vegetarian cuisine (2.1× the country average).
Demographically, the Organic food audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Organic food fan in Argentina is more female, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Vegetarian cuisine.
The key figures that characterise the Organic food profile in Argentina.
68.1% are female, 31.9% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 39.3 |
| Estimated audience size | 1,621,597 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Organic food audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.8% |
| Italy | 5.0% |
The strongest cross-interests of the Organic food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Organic farming | Food & Beverages | 2.15× | ||
| 02 | Vegetarian cuisine | Food & Beverages | 2.10× | ||
| 03 | Natural product | Food & Beverages | 2.01× | ||
| 04 | Healthy diet | Health | 1.95× | ||
| 05 | Brassiere | Food & Beverages | 1.89× | ||
| 06 | Healthy habits | Health | 1.87× | ||
| 07 | Anti-aging cream | Beauty & Wellness | 1.80× | ||
| 08 | One-piece swimsuit | Fashion & Accessoires | 1.80× | ||
| 09 | Dot Baires Shopping | Shopping | 1.78× | ||
| 10 | Jackie Smith | Fashion & Accessoires | 1.72× | ||
| 11 | Skin care | Beauty & Wellness | 1.67× | ||
| 12 | Moda Feminina | Fashion & Accessoires | 1.62× | ||
| 13 | MasterChef | Food & Beverages | 1.61× | ||
| 14 | Veganism | Food & Beverages | 1.60× | ||
| 15 | Self-knowledge (psychology) | Health | 1.60× | ||
| 16 | Self-awareness | Health | 1.59× | ||
| 17 | Mother's Day | Kids & Family | 1.59× | ||
| 18 | Maquillaje Profesional | Beauty & Wellness | 1.57× | ||
| 19 | Swimsuit | Fashion & Accessoires | 1.55× | ||
| 20 | Self-love | Health | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.13× | |
| Individualism | JOY | 0.99× | |
| Indulgence | JOY | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.62× | |
| Risk Appetite | THRILL | 0.66× | |
| Sports Activity | POWER | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Organic food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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