A data profile of the people who buy, follow and care about Dot Baires Shopping in Argentina — modelled from more than twelve digital signal sources. Dot Baires Shopping has an estimated audience of 1,646,859 people in Argentina.
Dot Baires Shopping has an estimated audience of 1,646,859 people in Argentina. 66.0% are female, 34.0% are male, average age 34.8. Top brand affinities: Mobile payment, Mobile banking, Puma, Online banking, Anti-aging cream.
Top brand affinities include Mobile payment, Mobile banking, Puma, with strongest over-indexing on Mobile payment (5.72× the country average).
Demographically, the Dot Baires Shopping audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Dot Baires Shopping fan in Argentina is more female, around 34.8 years old, with strong Indulgence tendencies and a notable affinity for Mobile payment.
The key figures that characterise the Dot Baires Shopping profile in Argentina.
66.0% are female, 34.0% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 34.8 |
| Estimated audience size | 1,646,859 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 33% | |
| 30-39 | 24% | |
| 40-49 | 16% | |
| 50+ | 7% |
of the worldwide Dot Baires Shopping audience comes from Argentina.
| Country | Share |
|---|---|
| Argentina | 98.7% |
| United States | 0.4% |
| Spain | 0.3% |
The strongest cross-interests of the Dot Baires Shopping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile payment | Business & Career | 5.72× | ||
| 02 | Mobile banking | Business & Career | 5.72× | ||
| 03 | IKEA | Home & Garden | 3.46× | ||
| 04 | Online banking | Business & Career | 3.29× | ||
| 05 | Anti-aging cream | Beauty & Wellness | 2.99× | ||
| 06 | Art jewelry | Fashion & Accessoires | 2.85× | ||
| 07 | Kitchenware | Home & Garden | 2.71× | ||
| 08 | Crocs | Fashion & Accessoires | 2.68× | ||
| 09 | Debit card | Business & Career | 2.64× | ||
| 10 | Manicure | Beauty & Wellness | 2.27× | ||
| 11 | Child care | Kids & Family | 2.16× | ||
| 12 | Starbucks | Food & Beverages | 2.03× | ||
| 13 | Skin care | Beauty & Wellness | 1.98× | ||
| 14 | Puma | Fashion & Accessoires | 1.97× | ||
| 15 | New Balance | Fashion & Accessoires | 1.97× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.91× | ||
| 17 | Organic food | Food & Beverages | 1.78× | ||
| 18 | Fast food | Food & Beverages | 1.75× | ||
| 19 | Renovation | Home & Garden | 1.70× | ||
| 20 | Discount stores | Shopping | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.03× | |
| Quality Awareness | PREMIUM | 1.98× | |
| Design Affinity | PREMIUM | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.66× | |
| Need for Security | CONSERVATISM | 0.67× | |
| Early Adopter Mentality | POWER | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Dot Baires Shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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