A data profile of the people who buy, follow and care about Discount stores in Argentina — modelled from more than twelve digital signal sources. Discount stores has an estimated audience of 2,123,190 people in Argentina.
Discount stores has an estimated audience of 2,123,190 people in Argentina. 71.0% are female, 29.0% are male, average age 38.8. Top brand affinities: Discounting, Dot Baires Shopping, Deal of the day, Children's clothing, Blouse.
Top brand affinities include Discounting, Dot Baires Shopping, Deal of the day, with strongest over-indexing on Discounting (1.55× the country average).
Demographically, the Discount stores audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Indulgence.
The typical Discount stores fan in Argentina is more female, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Discounting.
The key figures that characterise the Discount stores profile in Argentina.
71.0% are female, 29.0% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 38.8 |
| Estimated audience size | 2,123,190 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Discount stores audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 7.8% |
| Germany | 6.8% |
The strongest cross-interests of the Discount stores audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile banking | Business & Career | 1.74× | ||
| 02 | Mobile payment | Business & Career | 1.69× | ||
| 03 | Cher | Music & Radio | 1.68× | ||
| 04 | Panties | Fashion & Accessoires | 1.66× | ||
| 05 | Juanita Jo | Shopping | 1.65× | ||
| 06 | Nail polish | Beauty & Wellness | 1.63× | ||
| 07 | Dot Baires Shopping | Shopping | 1.62× | ||
| 08 | Brassiere | Food & Beverages | 1.62× | ||
| 09 | 47 Street | Fashion & Accessoires | 1.61× | ||
| 10 | Sarkany | Fashion & Accessoires | 1.61× | ||
| 11 | Jazmín Chebar | Fashion & Accessoires | 1.60× | ||
| 12 | Blouse | Fashion & Accessoires | 1.57× | ||
| 13 | One-piece swimsuit | Fashion & Accessoires | 1.57× | ||
| 14 | Nail salon | Beauty & Wellness | 1.57× | ||
| 15 | Lace | Fashion & Accessoires | 1.56× | ||
| 16 | Discounting | Shopping | 1.55× | ||
| 17 | Jackie Smith | Fashion & Accessoires | 1.55× | ||
| 18 | Deal of the day | Shopping | 1.54× | ||
| 19 | Zara | Shopping | 1.51× | ||
| 20 | Children's clothing | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.09× | |
| Indulgence | JOY | 1.02× | |
| Risk Appetite | THRILL | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.56× | |
| Career Orientation | POWER | 0.67× | |
| Sports Activity | POWER | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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