A data profile of the people who buy, follow and care about Discount stores in Portugal — modelled from more than twelve digital signal sources. Discount stores has an estimated audience of 3,597,525 people in Portugal.
The average Discount stores fan in Portugal is 47.0 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Blouse, Online shopping malls, Little black dress, with strongest over-indexing on Blouse (1.51× the country average).
Demographically, the Discount stores audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 20 regions tracked by Rascasse.
The typical Discount stores fan in Portugal is more female, around 47.0 years old, with strong Creativity tendencies and a notable affinity for Blouse.
The key figures that characterise the Discount stores profile in Portugal.
65.4% are female, 34.6% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 47.0 |
| Estimated audience size | 3,597,525 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 37% |
of the worldwide Discount stores audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 7.8% |
| Germany | 6.8% |
Where the Discount stores audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~200K | 1.92× | |
| 02 | Faro District | ~200K | 1.07× | |
| 03 | Bragança District | ~40K | 1.07× | |
| 04 | Portalegre District | ~40K | 1.07× | |
| 05 | Guarda District | ~50K | 1.05× | |
| 06 | Beja District | ~60K | 1.04× | |
| 07 | Vila Real District | ~70K | 1.02× | |
| 08 | Évora District | ~60K | 1.01× | |
| 09 | Castelo Branco District | ~70K | 1.00× | |
| 10 | Azores | ~100K | 0.98× | |
| 11 | Viana do Castelo District | ~90K | 0.98× | |
| 12 | Viseu District | ~100K | 0.97× | |
| 13 | Coimbra District | ~200K | 0.95× | |
| 14 | Leiria District | ~200K | 0.94× | |
| 15 | Aveiro District | ~200K | 0.92× | |
| 16 | Braga District | ~300K | 0.91× | |
| 17 | Setúbal District | ~400K | 0.90× | |
| 18 | Porto District | ~600K | 0.79× | |
| 19 | Santarém District | ~100K | 0.79× | |
| 20 | Lisbon District | ~800K | 0.72× |
The strongest cross-interests of the Discount stores audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | National Organization for Women | Politics & Society | 1.83× | ||
| 02 | This Week (ABC TV series) | Movies & TV | 1.75× | ||
| 03 | Online shopping malls | Shopping | 1.60× | ||
| 04 | Little black dress | Fashion & Accessoires | 1.60× | ||
| 05 | Mundo das mulheres | Shopping | 1.58× | ||
| 06 | Venca | Shopping | 1.53× | ||
| 07 | Blouse | Fashion & Accessoires | 1.51× | ||
| 08 | Titik | Travel & Leisure | 1.51× | ||
| 09 | Tamaryn | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.11× | |
| Price Sensitivity | PREMIUM | 1.06× | |
| Family Orientation | CONSERVATISM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Risk Appetite | THRILL | 0.67× | |
| Early Adopter Mentality | POWER | 0.67× |
Discount stores has an estimated audience of 3,597,525 people in Portugal, concentrated in Lisbon District and Porto District.
65.4% of Discount stores fans are female, 34.6% are male, with an average age of 47.0 years.
Discount stores fans show strongest brand affinity for Blouse (1.51×), Online shopping malls (1.6×), and Little black dress (1.6×) over the country average.
Discount stores fans in Portugal are most concentrated in Lisbon District (reach ~800K), Porto District (reach ~600K), and Setúbal District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Discount stores itself, the audience over-indexes on Online shopping malls (1.6×), Little black dress (1.6×), Titik (1.51×), and Mundo das mulheres (1.58×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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