A data profile of the people who buy, follow and care about Discount stores in Spain — modelled from more than twelve digital signal sources. Discount stores has an estimated audience of 10,076,980 people in Spain.
The average Discount stores fan in Spain is 46.5 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Aldi, Semana, Cortefiel, with strongest over-indexing on Aldi (2.62× the country average).
Demographically, the Discount stores audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Discount stores fan in Spain is more female, around 46.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Aldi.
The key figures that characterise the Discount stores profile in Spain.
67.9% are female, 32.1% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 46.5 |
| Estimated audience size | 10,076,980 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 21% | |
| 40-49 | 30% | |
| 50+ | 33% |
of the worldwide Discount stores audience comes from Spain.
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 7.8% |
| Germany | 6.8% |
Where the Discount stores audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~80K | 1.20× | |
| 02 | Balearic Islands | ~300K | 1.05× | |
| 03 | Cantabria | ~100K | 1.04× | |
| 04 | Navarre | ~100K | 1.03× | |
| 05 | Catalonia | ~2M | 1.02× | |
| 06 | Extremadura | ~200K | 1.01× | |
| 07 | Comunidad Valenciana | ~1M | 0.98× | |
| 08 | Region of Murcia | ~300K | 0.98× | |
| 09 | Principality of Asturias | ~200K | 0.98× | |
| 10 | Castilla-La Mancha | ~400K | 0.96× | |
| 11 | Aragon | ~300K | 0.96× | |
| 12 | Galicia | ~400K | 0.94× | |
| 13 | Castile and León | ~400K | 0.94× | |
| 14 | Canary Islands | ~500K | 0.93× | |
| 15 | Andalusia | ~2M | 0.92× | |
| 16 | Basque Autonomous Country | ~300K | 0.92× | |
| 17 | Community of Madrid | ~1.5M | 0.83× |
The strongest cross-interests of the Discount stores audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cortefiel | Fashion & Accessoires | 3.28× | ||
| 02 | Aldi | Shopping | 2.62× | ||
| 03 | Semana | News | 2.61× | ||
| 04 | Blouse | Fashion & Accessoires | 2.56× | ||
| 05 | El Mueble | Home & Garden | 2.55× | ||
| 06 | Diez Minutos | News | 2.46× | ||
| 07 | Parfois (fashion accessories) | Fashion & Accessoires | 2.38× | ||
| 08 | Children's clothing | Fashion & Accessoires | 2.30× | ||
| 09 | Revista HOLA | News | 2.25× | ||
| 10 | Real Oviedo | Sports | 2.25× | ||
| 11 | Lidl | Shopping | 2.10× | ||
| 12 | IKEA | Home & Garden | 1.99× | ||
| 13 | Home Appliances | Home & Garden | 1.93× | ||
| 14 | Carrefour Express | Shopping | 1.90× | ||
| 15 | Boutiques | Fashion & Accessoires | 1.72× | ||
| 16 | Carrefour | Shopping | 1.72× | ||
| 17 | Recipes | Food & Beverages | 1.67× | ||
| 18 | Culinary art | Arts & Culture | 1.67× | ||
| 19 | Woman | Kids & Family | 1.63× | ||
| 20 | Furniture | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.28× | |
| Creativity | OPEN | 1.20× | |
| Quality Awareness | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.60× | |
| Extroversion | THRILL | 0.71× | |
| Early Adopter Mentality | POWER | 0.73× |
Discount stores has an estimated audience of 10,076,980 people in Spain, concentrated in Catalonia and Andalusia.
67.9% of Discount stores fans are female, 32.1% are male, with an average age of 46.5 years.
Discount stores fans show strongest brand affinity for Aldi (2.62×), Semana (2.61×), and Cortefiel (3.28×) over the country average.
Discount stores fans in Spain are most concentrated in Catalonia (reach ~2M), Andalusia (reach ~2M), and Community of Madrid (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Discount stores itself, the audience over-indexes on Semana (2.61×), Cortefiel (3.28×), Lidl (2.1×), and IKEA (1.99×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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