Discount stores Audience in Spain

Demographics of Discount stores fans

Audience persona

The typical Discount stores fan in Spain is more female, around 46.5 years old, with strong Community Orientation tendencies and a notable affinity for Aldi.

Top regions in Spain

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Discount stores audiences in other countries

• Discount stores — Germany
• Discount stores — United States
• Discount stores — United Kingdom
• Discount stores — France
• Discount stores — Italy
• Discount stores — Brazil
• Discount stores — Japan
• Discount stores — South Korea
• Discount stores — India
• Discount stores — Canada
• Discount stores — Mexico

More Lifestyle cluster audiences in Spain

• Entertainment (28,230,018)
• Food and drink (27,308,440)
• Sports (26,429,997)
• Business and industry (26,410,090)
• Arts and music (26,156,055)

Frequently asked questions

How many fans does Discount stores have in Spain?

Discount stores has an estimated audience of 10,076,980 people in Spain, concentrated in Catalonia and Andalusia.

What is the gender split and age of Discount stores fans?

67.9% of Discount stores fans are female, 32.1% are male, with an average age of 46.5 years.

Which brands do Discount stores fans like most?

Discount stores fans show strongest brand affinity for Aldi (2.62×), Semana (2.61×), and Cortefiel (3.28×) over the country average.

Where do Discount stores fans live in Spain?

Discount stores fans in Spain are most concentrated in Catalonia (reach 1,887,196), Andalusia (reach 1,691,352), and Community of Madrid (reach 1,117,798). These three regions account for the largest share of the active audience.

What other brands do Discount stores fans also like?

Beyond Discount stores itself, the audience over-indexes on Semana (2.61×), Cortefiel (3.28×), Lidl (2.1×), and Real Oviedo (2.25×) compared to the Spain average.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.