A data profile of the people who buy, follow and care about Blouse in Spain — modelled from more than twelve digital signal sources. Blouse has an estimated audience of 5,604,974 people in Spain.
Blouse has an estimated audience of 5,604,974 people in Spain. 86.3% are female, 13.7% are male, average age 46.2. Top brand affinities: Mango, Deal of the day, Oysho, Discount stores, Skirt.
Top brand affinities include Mango, Deal of the day, Oysho, with strongest over-indexing on Mango (4.89× the country average).
Demographically, the Blouse audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Price Sensitivity, Creativity.
The typical Blouse fan in Spain is more female, around 46.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Mango.
The key figures that characterise the Blouse profile in Spain.
86.3% are female, 13.7% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 86.3% |
| Male | 13.7% |
| Average age | 46.2 |
| Estimated audience size | 5,604,974 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 30% | |
| 50+ | 32% |
of the worldwide Blouse audience comes from Spain.
| Country | Share |
|---|---|
| United States | 10.3% |
| Japan | 6.6% |
| Brazil | 5.6% |
The strongest cross-interests of the Blouse audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mango | Shopping | 4.89× | ||
| 02 | Hair conditioner | Beauty & Wellness | 4.23× | ||
| 03 | Desigual | Fashion & Accessoires | 4.01× | ||
| 04 | Boho-chic | Fashion & Accessoires | 3.74× | ||
| 05 | Deal of the day | Shopping | 3.64× | ||
| 06 | Oysho | Fashion & Accessoires | 3.52× | ||
| 07 | Pajamas | Fashion & Accessoires | 3.46× | ||
| 08 | Massimo Dutti | Shopping | 3.28× | ||
| 09 | Skirt | Fashion & Accessoires | 3.13× | ||
| 10 | Discount stores | Shopping | 2.56× | ||
| 11 | H&M | Shopping | 2.53× | ||
| 12 | Primark | Shopping | 2.27× | ||
| 13 | Spas | Beauty & Wellness | 2.08× | ||
| 14 | IKEA | Home & Garden | 2.03× | ||
| 15 | Beauty salons | Beauty & Wellness | 1.89× | ||
| 16 | Internet & Social Media | 1.86× | |||
| 17 | Shopping malls | Shopping | 1.85× | ||
| 18 | Furniture | Home & Garden | 1.73× | ||
| 19 | Family | Kids & Family | 1.66× | ||
| 20 | Iberia (airline) | Travel & Leisure | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.98× | |
| Creativity | OPEN | 1.69× | |
| Quality Awareness | PREMIUM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.42× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Risk Appetite | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Blouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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