Blouse Audience in Brazil

Blouse has an estimated audience of 10,848,184 people in Brazil. 82.2% are female, 17.8% are male, average age 40.1. Top brand affinities: Polo Ralph Lauren, Smart device, Handbags, Children's clothing, Beauty salons.

Top brand affinities include Polo Ralph Lauren, Smart device, Handbags, with strongest over-indexing on Polo Ralph Lauren (17.44× the country average). Demographically, the Blouse audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Creativity, Design Affinity.

Category: Fashion & Accessoires · Type: Topic

Demographics of Blouse fans

Demographic split for Blouse audience in Brazil
MetricValue
Female82.2%
Male17.8%
Average age40.1
Estimated audience size10,848,184

Audience persona

The typical Blouse fan in Brazil is more female, around 40.1 years old, with strong Creativity tendencies and a notable affinity for Polo Ralph Lauren.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blouse audience
BrandAffinityCategory
Polo Ralph Lauren17.44×Fashion & Accessoires
Smart device8.25×Technology & Electronics
Handbags1.95×Fashion & Accessoires
Children's clothingFashion & Accessoires
Beauty salons1.52×Beauty & Wellness
Drop shipping1.62×Shopping
Anti-aging cream2.26×Beauty & Wellness
Electrolux1.97×Home & Garden
Havaianas2.14×Fashion & Accessoires
Concealer5.13×Beauty & Wellness
Discount stores1.57×Shopping
Sport Club do Recife1.65×Sports
Real property1.64×Home & Garden
TripAdvisor2.11×Travel & Leisure
Telegram1.78×Internet & Social Media
OLX1.77×Shopping
Riachuelo1.63×Shopping
Boutiques1.52×Fashion & Accessoires
mulheres1.63×Movies & TV
Privalia2.56×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blouse audience
TraitClusterScore
CreativityOPEN1.61
Design AffinityPREMIUM1.34
Healthy LifestyleBALANCE1.26
Quality AwarenessPREMIUM1.23
Price SensitivityPREMIUM1.17
Luxury OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Blouse
CountryShare
United States10.3%
Japan6.6%
Brazil5.6%

See Blouse audiences in other countries

More Fashion & Accessoires audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Blouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.