Entrepreneurship Audience in Brazil
Entrepreneurship has an estimated audience of 22,564,283 people in Brazil. 59.0% are female, 41.0% are male, average age 41.4. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: Wholesale, Shopee, Andressa Urach, O Boticário, Confectionery.
The average Entrepreneurship fan in Brazil is 41.4 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include Wholesale, Shopee, Andressa Urach, with strongest over-indexing on Wholesale (1.82× the country average). Demographically, the Entrepreneurship audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Mindfulness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Entrepreneurship fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 41.4 |
| Estimated audience size | 22,564,283 |
Audience persona
The typical Entrepreneurship fan in Brazil is more female, around 41.4 years old, with strong Mindfulness tendencies and a notable affinity for Wholesale.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 9,372,450 | 1.6× |
| Rio de Janeiro | 2,899,234 | 1.37× |
| Minas Gerais | 2,873,377 | 1.23× |
| Paraná | 1,803,310 | 1.31× |
| Rio Grande do Sul | 1,796,450 | 1.35× |
| Santa Catarina | 1,605,701 | 1.55× |
| Bahia | 1,323,897 | 0.89× |
| Pernambuco | 1,093,859 | 1.06× |
| Ceará | 860,103 | 0.87× |
| Goiás | 810,721 | 0.94× |
| Federal District | 609,128 | 1.62× |
| Pará | 547,810 | 0.74× |
| Paraíba | 476,863 | 1.05× |
| Espírito Santo | 472,757 | 1.01× |
| Maranhão | 408,258 | 0.72× |
| Rio Grande do Norte | 346,774 | 0.92× |
| Amazonas | 330,275 | 0.84× |
| Mato Grosso do Sul | 324,351 | 0.99× |
| Piauí | 321,911 | 1.03× |
| Mato Grosso | 283,395 | 0.67× |
| Alagoas | 265,422 | 0.81× |
| Sergipe | 237,300 | 1.01× |
| Rondônia | 123,035 | 0.65× |
| Tocantins | 104,939 | 0.7× |
| Roraima | 52,738 | 0.83× |
| Amapá | 51,099 | 0.64× |
| Acre | 47,548 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wholesale | 1.82× | Fashion & Accessoires |
| Shopee | 2.09× | Shopping |
| Andressa Urach | 2.04× | Fashion & Accessoires |
| O Boticário | 1.8× | Shopping |
| Confectionery | 1.67× | Food & Beverages |
| Esporte Clube Juventude | 2.11× | Sports |
| Discounting | 1.77× | Shopping |
| Lawyer | 1.54× | Business & Career |
| Clube do Remo | 2.09× | Sports |
| Ney Matogrosso | 2.27× | Music & Radio |
| Black Friday (shopping) | 1.63× | Shopping |
| Discount stores | 1.75× | Shopping |
| Candy | 1.6× | Food & Beverages |
| Handicraft | 1.52× | Home & Garden |
| Cake | 1.64× | Food & Beverages |
| Children's clothing | 1.93× | Fashion & Accessoires |
| Small business | 1.78× | Business & Career |
| Deal of the day | 1.83× | Shopping |
| Credit cards | 1.61× | Business & Career |
| Home improvement | 1.59× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.1 |
| Need for Security | CONSERVATISM | 1.8 |
| Creativity | OPEN | 1.78 |
| Design Affinity | PREMIUM | 1.67 |
| Luxury Orientation | PREMIUM | 1.61 |
| Price Sensitivity | PREMIUM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
See Entrepreneurship audiences in other countries
- Entrepreneurship — Germany
- Entrepreneurship — United States
- Entrepreneurship — United Kingdom
- Entrepreneurship — France
- Entrepreneurship — Italy
- Entrepreneurship — Spain
- Entrepreneurship — Japan
- Entrepreneurship — South Korea
- Entrepreneurship — India
- Entrepreneurship — Canada
- Entrepreneurship — Mexico
More Field of study audiences in Brazil
- Music (40,781,319)
- Politics and social issues (32,209,976)
- Psychology (26,504,100)
- Education (25,462,598)
- Architecture (22,995,552)
Frequently asked questions
How many fans does Entrepreneurship have in Brazil?
Entrepreneurship has an estimated audience of 22,564,283 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Entrepreneurship fans?
59.0% of Entrepreneurship fans are female, 41.0% are male, with an average age of 41.4 years.
Which brands do Entrepreneurship fans like most?
Entrepreneurship fans show strongest brand affinity for Wholesale (1.82×), Shopee (2.09×), and Andressa Urach (2.04×) over the country average.
Where do Entrepreneurship fans live in Brazil?
Entrepreneurship fans in Brazil are most concentrated in São Paulo (reach 9,372,450), Rio de Janeiro (reach 2,899,234), and Minas Gerais (reach 2,873,377). These three regions account for the largest share of the active audience.
What other brands do Entrepreneurship fans also like?
Beyond Entrepreneurship itself, the audience over-indexes on Shopee (2.09×), Andressa Urach (2.04×), O Boticário (1.8×), and Confectionery (1.67×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.