A data profile of the people who buy, follow and care about Small business in Brazil — modelled from more than twelve digital signal sources. Small business has an estimated audience of 13,263,902 people in Brazil.
Small business has an estimated audience of 13,263,902 people in Brazil. 57.8% are female, 42.2% are male, average age 41.4. Top brand affinities: Instagram, Entrepreneurship, Medicine, Rock music, Pop music.
Top brand affinities include Instagram, Entrepreneurship, Medicine, with strongest over-indexing on Instagram (1.58× the country average).
Demographically, the Small business audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Small business fan in Brazil is more female, around 41.4 years old, with strong Community Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the Small business profile in Brazil.
57.8% are female, 42.2% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 41.4 |
| Estimated audience size | 13,263,902 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Small business audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.5% |
| Brazil | 4.3% |
The strongest cross-interests of the Small business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rede Record | Movies & TV | 1.83× | ||
| 02 | Career development | Business & Career | 1.82× | ||
| 03 | Entrepreneurship | Business & Career | 1.78× | ||
| 04 | Polo Ralph Lauren | Fashion & Accessoires | 1.78× | ||
| 05 | Freelancer | Business & Career | 1.76× | ||
| 06 | MSN | News | 1.64× | ||
| 07 | Masonry | Home & Garden | 1.63× | ||
| 08 | Wearable technology | Technology & Electronics | 1.62× | ||
| 09 | Employment website | Business & Career | 1.61× | ||
| 10 | Internet & Social Media | 1.58× | |||
| 11 | Medicine | Business & Career | 1.57× | ||
| 12 | Retail banking | Business & Career | 1.57× | ||
| 13 | Minivans | Cars & Mobility | 1.55× | ||
| 14 | mulheres | Movies & TV | 1.54× | ||
| 15 | Rock music | Music & Radio | 1.52× | ||
| 16 | Pop music | Music & Radio | 1.51× | ||
| 17 | Sustainable energy | Home & Garden | 1.51× | ||
| 18 | Liam Neeson | Movies & TV | 1.51× | ||
| 19 | Tesla Motors | Cars & Mobility | 1.51× | ||
| 20 | Stainless steel | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.41× | |
| Career Orientation | POWER | 1.41× | |
| Mindfulness | BALANCE | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Tradition | CONSERVATISM | 0.73× | |
| Spirituality | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Small business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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