Small business Audience in Brazil
Small business has an estimated audience of 13,263,902 people in Brazil. 57.8% are female, 42.2% are male, average age 41.4. Top brand affinities: Polo Ralph Lauren, Smart device, Nature, Family, WhatsApp.
Top brand affinities include Polo Ralph Lauren, Smart device, Nature, with strongest over-indexing on Polo Ralph Lauren (21.13× the country average). Demographically, the Small business audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Category: Business & Career · Type: Topic
Demographics of Small business fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 41.4 |
| Estimated audience size | 13,263,902 |
Audience persona
The typical Small business fan in Brazil is more female, around 41.4 years old, with strong Mindfulness tendencies and a notable affinity for Polo Ralph Lauren.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polo Ralph Lauren | 21.13× | Fashion & Accessoires |
| Smart device | 8.39× | Technology & Electronics |
| Nature | 1.81× | Home & Garden |
| Family | 1.65× | Kids & Family |
| 1.61× | Internet & Social Media | |
| Social media | 1.61× | Business & Career |
| mulheres | 2.14× | Movies & TV |
| Happiness | 1.66× | Health |
| Drop shipping | 1.74× | Shopping |
| Spas | 1.77× | Beauty & Wellness |
| 1.71× | Technology & Electronics | |
| Hairstyle | 2.12× | Beauty & Wellness |
| Localiza | 1.94× | Cars & Mobility |
| Sport Club do Recife | 1.74× | Sports |
| Lojas Renner | 1.88× | Fashion & Accessoires |
| Fast food | 1.51× | Food & Beverages |
| Mixed martial arts | 2.58× | Sports |
| Dogs | 1.53× | Pets & Animals |
| University | 1.58× | Business & Career |
| Electrolux | 1.88× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.59 |
| Design Affinity | PREMIUM | 1.4 |
| Price Sensitivity | PREMIUM | 1.38 |
| Healthy Lifestyle | BALANCE | 1.32 |
| Luxury Orientation | PREMIUM | 1.32 |
| Family Orientation | CONSERVATISM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.5% |
| Brazil | 4.3% |
See Small business audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Small business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.