Small business Audience in Mexico
Small business has an estimated audience of 5,181,311 people in Mexico. 50.0% are female, 50.0% are male, average age 37.4. Top brand affinities: Dentistry, Public administration, Civil service, Sarcasm, Innovation.
Top brand affinities include Dentistry, Public administration, Civil service, with strongest over-indexing on Dentistry (4.5× the country average). Demographically, the Small business audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Business & Career · Type: Topic
Demographics of Small business fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 37.4 |
| Estimated audience size | 5,181,311 |
Audience persona
The typical Small business fan in Mexico is balanced, around 37.4 years old, with strong Risk Appetite tendencies and a notable affinity for Dentistry.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dentistry | 4.5× | Business & Career |
| Public administration | 6.88× | Business & Career |
| Civil service | 7.95× | Politics & Society |
| Sarcasm | 3.57× | Politics & Society |
| Innovation | 2.92× | Business & Career |
| Do it yourself (DIY) | 2.47× | Home & Garden |
| MSN | 2.87× | News |
| Breastfeeding | 4.77× | Kids & Family |
| Machu Picchu | 5.35× | Travel & Leisure |
| Pedro Pascal | 3.15× | Movies & TV |
| Entrepreneurship | 2.1× | Business & Career |
| 2.5× | Internet & Social Media | |
| Essay | 7.32× | Literature |
| Love & Sex | 4.99× | Kids & Family |
| Local food | 3.22× | Food & Beverages |
| Real estate broker | 4.64× | Home & Garden |
| Game consoles | 2.06× | Technology & Electronics |
| Travel agency | 2.59× | Travel & Leisure |
| Shellfish | 4.86× | Food & Beverages |
| Fever | 5.52× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.24 |
| Luxury Orientation | PREMIUM | 2.15 |
| Design Affinity | PREMIUM | 2.14 |
| Quality Awareness | PREMIUM | 1.97 |
| Mindfulness | BALANCE | 1.94 |
| DIY Mentality | THRILL | 1.81 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.5% |
| Brazil | 4.3% |
See Small business audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Small business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.