A data profile of the people who buy, follow and care about Small business in Mexico — modelled from more than twelve digital signal sources. Small business has an estimated audience of 5,181,311 people in Mexico.
Small business has an estimated audience of 5,181,311 people in Mexico. 50.0% are female, 50.0% are male, average age 37.4. Top brand affinities: Shopping and fashion, Costa Rica, Love & Sex, Valentine's Day, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (70.07× the country average).
Demographically, the Small business audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Travelling, Spirituality.
The typical Small business fan in Mexico is balanced, around 37.4 years old, with strong Travelling tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Small business profile in Mexico.
50.0% are female, 50.0% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 37.4 |
| Estimated audience size | 5,181,311 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 13% |
of the worldwide Small business audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.5% |
| Brazil | 4.3% |
The strongest cross-interests of the Small business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 173.07× | ||
| 02 | Valentine's Day | Kids & Family | 163.63× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 159.87× | ||
| 04 | Costa Rica | Travel & Leisure | 102.92× | ||
| 05 | Shopping and fashion | Shopping | 70.07× | ||
| 06 | Game consoles | Technology & Electronics | 46.78× | ||
| 07 | Sarcasm | Politics & Society | 29.97× | ||
| 08 | Dentistry | Business & Career | 27.54× | ||
| 09 | Essay | Literature | 27.34× | ||
| 10 | Doctor of Medicine | Business & Career | 26.33× | ||
| 11 | Public administration | Business & Career | 25.31× | ||
| 12 | Catholic Church | Politics & Society | 24.91× | ||
| 13 | Civil service | Politics & Society | 24.91× | ||
| 14 | Freeware | Technology & Electronics | 23.90× | ||
| 15 | General practitioner | Health | 22.88× | ||
| 16 | Travel agency | Travel & Leisure | 21.06× | ||
| 17 | Broadcasting of sports events | Movies & TV | 20.66× | ||
| 18 | Machu Picchu | Travel & Leisure | 20.66× | ||
| 19 | Mobile game | Games | 20.43× | ||
| 20 | Breastfeeding | Kids & Family | 18.43× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 6.13× | |
| Spirituality | BALANCE | 5.52× | |
| Risk Appetite | THRILL | 4.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Patriotism | CONSERVATISM | 0.72× | |
| Tradition | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Small business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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