Small business Audience in Mexico
Small business has an estimated audience of 5,181,311 people in Mexico. 50.0% are female, 50.0% are male, average age 37.4. Top brand affinities: Shopping and fashion, Costa Rica, Love & Sex, Valentine's Day, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (70.07× the country average). Demographically, the Small business audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Travelling, Spirituality.
Category: Business & Career · Type: Topic
Demographics of Small business fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 37.4 |
| Estimated audience size | 5,181,311 |
Audience persona
The typical Small business fan in Mexico is balanced, around 37.4 years old, with strong Travelling tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Small business fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 70.07× | Shopping |
| Costa Rica | 102.92× | Travel & Leisure |
| Love & Sex | 173.07× | Kids & Family |
| Valentine's Day | 163.63× | Kids & Family |
| Exfoliation (cosmetology) | 159.87× | Beauty & Wellness |
| Game consoles | 46.78× | Technology & Electronics |
| Sarcasm | 29.97× | Politics & Society |
| Catholic Church | 24.91× | Politics & Society |
| Dentistry | 27.54× | Business & Career |
| Mobile game | 20.43× | Games |
| Freeware | 23.9× | Technology & Electronics |
| Travel agency | 21.06× | Travel & Leisure |
| Doctor of Medicine | 26.33× | Business & Career |
| Broadcasting of sports events | 20.66× | Movies & TV |
| Public administration | 25.31× | Business & Career |
| General practitioner | 22.88× | Health |
| Breastfeeding | 18.43× | Kids & Family |
| Machu Picchu | 20.66× | Travel & Leisure |
| Civil service | 24.91× | Politics & Society |
| Essay | 27.34× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 6.13 |
| Spirituality | BALANCE | 5.52 |
| Risk Appetite | THRILL | 4.16 |
| Mindfulness | BALANCE | 3.21 |
| Design Affinity | PREMIUM | 2.1 |
| Career Orientation | POWER | 2.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.5% |
| Brazil | 4.3% |
See Small business audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Small business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.