A data profile of the people who buy, follow and care about Small business in Spain — modelled from more than twelve digital signal sources. Small business has an estimated audience of 6,014,103 people in Spain.
Small business has an estimated audience of 6,014,103 people in Spain. 52.7% are female, 47.3% are male, average age 44.9. Top brand affinities: Local food, Innovation, Entrepreneurship, Livemusic, IBEX 35.
Top brand affinities include Local food, Innovation, Entrepreneurship, with strongest over-indexing on Local food (2.92× the country average).
Demographically, the Small business audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Small business fan in Spain is balanced, around 44.9 years old, with strong Risk Appetite tendencies and a notable affinity for Local food.
The key figures that characterise the Small business profile in Spain.
52.7% are female, 47.3% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 44.9 |
| Estimated audience size | 6,014,103 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Small business audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.5% |
| Brazil | 4.3% |
The strongest cross-interests of the Small business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local food | Food & Beverages | 2.92× | ||
| 02 | Livemusic | Music & Radio | 2.81× | ||
| 03 | Innovation | Business & Career | 2.80× | ||
| 04 | Home business | Business & Career | 2.62× | ||
| 05 | Modern art | Arts & Culture | 2.14× | ||
| 06 | Travel photography | Technology & Electronics | 2.13× | ||
| 07 | Anti-aging cream | Beauty & Wellness | 2.11× | ||
| 08 | Podcast | Music & Radio | 2.08× | ||
| 09 | Entrepreneurship | Business & Career | 2.04× | ||
| 10 | Art exhibition | Arts & Culture | 1.98× | ||
| 11 | Self-awareness | Health | 1.96× | ||
| 12 | Caixabank | Business & Career | 1.94× | ||
| 13 | IBEX 35 | Business & Career | 1.86× | ||
| 14 | Bankinter | Business & Career | 1.83× | ||
| 15 | Banco Sabadell | Business & Career | 1.76× | ||
| 16 | Superman | Movies & TV | 1.73× | ||
| 17 | Musical theatre | Movies & TV | 1.71× | ||
| 18 | Harry Potter | Movies & TV | 1.70× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.64× | ||
| 20 | Loterías y Apuestas del Estado | Games | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.65× | |
| Career Orientation | POWER | 1.65× | |
| Travelling | THRILL | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.42× | |
| Quality Awareness | PREMIUM | 0.93× | |
| Convenience Orientation | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Small business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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