Small business Audience in Spain
Small business has an estimated audience of 6,014,103 people in Spain. 52.7% are female, 47.3% are male, average age 44.9. Top brand affinities: Livemusic, Singer-songwriter, Local food, MSN, Sports nutrition.
Top brand affinities include Livemusic, Singer-songwriter, Local food, with strongest over-indexing on Livemusic (10.68× the country average). Demographically, the Small business audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Mindfulness, Travelling.
Category: Business & Career · Type: Topic
Demographics of Small business fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 44.9 |
| Estimated audience size | 6,014,103 |
Audience persona
The typical Small business fan in Spain is balanced, around 44.9 years old, with strong Mindfulness tendencies and a notable affinity for Livemusic.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 10.68× | Music & Radio |
| Singer-songwriter | 7.96× | Music & Radio |
| Local food | 5.6× | Food & Beverages |
| MSN | 4.45× | News |
| Sports nutrition | 7.93× | Food & Beverages |
| Hair conditioner | 5.31× | Beauty & Wellness |
| S.S.C. Napoli | 9.38× | Sports |
| Property finder | 4.36× | Home & Garden |
| Movistar | 2.5× | Technology & Electronics |
| CAC 40 | 2.97× | Business & Career |
| Julio Iglesias | 2.42× | Music & Radio |
| Harry Potter | 2× | Movies & TV |
| Manchester City F.C. | 3.4× | Sports |
| Orange | 2.91× | Technology & Electronics |
| Zara Home | 2.82× | Home & Garden |
| Oncology | 5.64× | Health |
| Entrepreneurship | 2× | Business & Career |
| Stradivarius | 2.18× | Shopping |
| Mapfre | 2.53× | Business & Career |
| UEFA Champions League | 1.77× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.35 |
| Travelling | THRILL | 1.33 |
| Design Affinity | PREMIUM | 1.3 |
| DIY Mentality | THRILL | 1.24 |
| Social Media Usage | JOY | 1.22 |
| Community Orientation | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.5% |
| Brazil | 4.3% |
See Small business audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Small business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.