A data profile of the people who buy, follow and care about Podcast in Spain — modelled from more than twelve digital signal sources. Podcast has an estimated audience of 5,097,253 people in Spain.
The average Podcast fan in Spain is 45.9 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Computers, Movies, Harry Potter, with strongest over-indexing on Computers (1.92× the country average).
Demographically, the Podcast audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Individualism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Podcast fan in Spain is balanced, around 45.9 years old, with strong Individualism tendencies and a notable affinity for Computers.
The key figures that characterise the Podcast profile in Spain.
51.1% are female, 48.9% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 45.9 |
| Estimated audience size | 5,097,253 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide Podcast audience comes from Spain.
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 6.1% |
| Germany | 5.5% |
Where the Podcast audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castile and León | ~300K | 1.13× | |
| 02 | Andalusia | ~1M | 1.12× | |
| 03 | Extremadura | ~100K | 1.09× | |
| 04 | Basque Autonomous Country | ~200K | 1.06× | |
| 05 | Principality of Asturias | ~100K | 1.05× | |
| 06 | Castilla-La Mancha | ~200K | 1.04× | |
| 07 | Canary Islands | ~300K | 1.02× | |
| 08 | Aragon | ~100K | 1.02× | |
| 09 | Community of Madrid | ~800K | 0.99× | |
| 10 | Region of Murcia | ~200K | 0.99× | |
| 11 | Comunidad Valenciana | ~600K | 0.98× | |
| 12 | Galicia | ~200K | 0.98× | |
| 13 | La Rioja | ~30K | 0.98× | |
| 14 | Cantabria | ~60K | 0.97× | |
| 15 | Catalonia | ~800K | 0.91× | |
| 16 | Navarre | ~60K | 0.91× | |
| 17 | Balearic Islands | ~100K | 0.77× |
The strongest cross-interests of the Podcast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Empresario | Business & Career | 2.66× | ||
| 02 | Home business | Business & Career | 2.62× | ||
| 03 | Self-love | Health | 2.40× | ||
| 04 | Livemusic | Music & Radio | 2.37× | ||
| 05 | Harry Potter | Movies & TV | 2.34× | ||
| 06 | Emotional intelligence | Health | 2.24× | ||
| 07 | Self-awareness | Health | 2.17× | ||
| 08 | Self-esteem | Health | 2.09× | ||
| 09 | Small business | Business & Career | 2.08× | ||
| 10 | Local food | Food & Beverages | 2.08× | ||
| 11 | Stranger Things | Movies & TV | 2.01× | ||
| 12 | El Economista | News | 1.98× | ||
| 13 | Superman | Movies & TV | 1.93× | ||
| 14 | Computers | Technology & Electronics | 1.92× | ||
| 15 | TikTok | Internet & Social Media | 1.92× | ||
| 16 | Beverages | Food & Beverages | 1.68× | ||
| 17 | Cuisine | Food & Beverages | 1.68× | ||
| 18 | Movies | Movies & TV | 1.66× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.55× | ||
| 20 | Spotify | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.49× | |
| Extroversion | THRILL | 1.49× | |
| Mindfulness | BALANCE | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.81× | |
| Indulgence | JOY | 0.95× | |
| DIY Mentality | THRILL | 0.97× |
Podcast has an estimated audience of 5,097,253 people in Spain, concentrated in Andalusia and Community of Madrid.
51.1% of Podcast fans are female, 48.9% are male, with an average age of 45.9 years.
Podcast fans show strongest brand affinity for Computers (1.92×), Movies (1.66×), and Harry Potter (2.34×) over the country average.
Podcast fans in Spain are most concentrated in Andalusia (reach ~1M), Community of Madrid (reach ~800K), and Catalonia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Podcast itself, the audience over-indexes on Movies (1.66×), Harry Potter (2.34×), Consumer electronics (1.55×), and TikTok (1.92×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Podcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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