A data profile of the people who buy, follow and care about Empresario in Spain — modelled from more than twelve digital signal sources. Empresario has an estimated audience of 3,153,129 people in Spain.
Empresario has an estimated audience of 3,153,129 people in Spain. 56.8% are female, 43.2% are male, average age 41.9. Top brand affinities: Affiliate marketing, Master of Business Administration, Direct selling, Harry Potter, Local food.
Top brand affinities include Affiliate marketing, Master of Business Administration, Direct selling, with strongest over-indexing on Affiliate marketing (8.67× the country average).
Demographically, the Empresario audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Individualism.
The typical Empresario fan in Spain is more female, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for Affiliate marketing.
The key figures that characterise the Empresario profile in Spain.
56.8% are female, 43.2% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 41.9 |
| Estimated audience size | 3,153,129 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Empresario audience comes from Spain.
| Country | Share |
|---|---|
| Brazil | 30.6% |
| United States | 9.9% |
| Mexico | 9.7% |
The strongest cross-interests of the Empresario audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Affiliate marketing | Business & Career | 8.67× | ||
| 02 | Business intelligence | Business & Career | 6.10× | ||
| 03 | Direct selling | Fashion & Accessoires | 5.57× | ||
| 04 | Master of Business Administration | Business & Career | 4.36× | ||
| 05 | Local food | Food & Beverages | 2.97× | ||
| 06 | Podcast | Music & Radio | 2.66× | ||
| 07 | Nail salon | Beauty & Wellness | 2.65× | ||
| 08 | Lunch | Food & Beverages | 2.62× | ||
| 09 | Natural skin care | Beauty & Wellness | 2.59× | ||
| 10 | Home business | Business & Career | 2.43× | ||
| 11 | Self-awareness | Health | 2.27× | ||
| 12 | Harry Potter | Movies & TV | 2.26× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 2.03× | ||
| 14 | Anti-aging cream | Beauty & Wellness | 1.95× | ||
| 15 | Superman | Movies & TV | 1.86× | ||
| 16 | Streetwear | Fashion & Accessoires | 1.85× | ||
| 17 | Nike | Fashion & Accessoires | 1.75× | ||
| 18 | Entrepreneurship | Business & Career | 1.69× | ||
| 19 | Mexico | Travel & Leisure | 1.62× | ||
| 20 | Personal care | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.44× | |
| Individualism | JOY | 1.42× | |
| Risk Appetite | THRILL | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Quality Awareness | PREMIUM | 0.69× | |
| Community Orientation | OPEN | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Empresario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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