A data profile of the people who buy, follow and care about Entrepreneurship in Spain — modelled from more than twelve digital signal sources. Entrepreneurship has an estimated audience of 10,131,044 people in Spain.
The average Entrepreneurship fan in Spain is 44.7 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Small business, Self-love, Self care, with strongest over-indexing on Small business (2.04× the country average).
Demographically, the Entrepreneurship audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Career Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Entrepreneurship fan in Spain is balanced, around 44.7 years old, with strong Career Orientation tendencies and a notable affinity for Small business.
The key figures that characterise the Entrepreneurship profile in Spain.
53.2% are female, 46.8% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 44.7 |
| Estimated audience size | 10,131,044 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Entrepreneurship audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
Where the Entrepreneurship audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~5M | 2.65× | |
| 02 | Community of Madrid | ~2.5M | 1.57× | |
| 03 | Aragon | ~300K | 1.05× | |
| 04 | Castile and León | ~400K | 1.01× | |
| 05 | Basque Autonomous Country | ~400K | 0.99× | |
| 06 | Navarre | ~100K | 0.95× | |
| 07 | Galicia | ~400K | 0.94× | |
| 08 | La Rioja | ~60K | 0.94× | |
| 09 | Comunidad Valenciana | ~1M | 0.90× | |
| 10 | Principality of Asturias | ~200K | 0.88× | |
| 11 | Cantabria | ~100K | 0.86× | |
| 12 | Castilla-La Mancha | ~400K | 0.85× | |
| 13 | Region of Murcia | ~300K | 0.84× | |
| 14 | Balearic Islands | ~200K | 0.81× | |
| 15 | Andalusia | ~1.5M | 0.80× | |
| 16 | Extremadura | ~200K | 0.78× | |
| 17 | Canary Islands | ~300K | 0.69× |
The strongest cross-interests of the Entrepreneurship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-confidence | Health | 2.16× | ||
| 02 | Small business | Business & Career | 2.04× | ||
| 03 | Affiliate marketing | Business & Career | 1.75× | ||
| 04 | Digital marketing | Business & Career | 1.73× | ||
| 05 | Empresario | Business & Career | 1.69× | ||
| 06 | Golden Retriever | Pets & Animals | 1.67× | ||
| 07 | Content marketing | Business & Career | 1.67× | ||
| 08 | Self-love | Health | 1.65× | ||
| 09 | Self care | Health | 1.65× | ||
| 10 | Small and medium enterprises | Business & Career | 1.64× | ||
| 11 | Emotional intelligence | Health | 1.64× | ||
| 12 | Home business | Business & Career | 1.64× | ||
| 13 | Self-awareness | Health | 1.60× | ||
| 14 | Non-fiction books | Literature | 1.60× | ||
| 15 | Foreign exchange market | Business & Career | 1.60× | ||
| 16 | Startup company | Business & Career | 1.59× | ||
| 17 | Self-esteem | Health | 1.58× | ||
| 18 | Creative writing | Business & Career | 1.53× | ||
| 19 | Local food | Food & Beverages | 1.52× | ||
| 20 | Home construction | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.27× | |
| Mindfulness | BALANCE | 1.21× | |
| Design Affinity | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Need for Security | CONSERVATISM | 0.95× | |
| Tradition | CONSERVATISM | 0.96× |
Entrepreneurship has an estimated audience of 10,131,044 people in Spain, concentrated in Catalonia and Community of Madrid.
53.2% of Entrepreneurship fans are female, 46.8% are male, with an average age of 44.7 years.
Entrepreneurship fans show strongest brand affinity for Small business (2.04×), Self-love (1.65×), and Self care (1.65×) over the country average.
Entrepreneurship fans in Spain are most concentrated in Catalonia (reach ~5M), Community of Madrid (reach ~2.5M), and Andalusia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Entrepreneurship itself, the audience over-indexes on Self-love (1.65×), Self care (1.65×), Self-awareness (1.6×), and Self-esteem (1.58×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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