A data profile of the people who buy, follow and care about Digital marketing in Spain — modelled from more than twelve digital signal sources. Digital marketing has an estimated audience of 4,183,151 people in Spain.
The average Digital marketing fan in Spain is 43.0 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
The key figures that characterise the Digital marketing profile in Spain.
53.2% are female, 46.8% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 43.0 |
| Estimated audience size | 4,183,151 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Digital marketing audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.6% |
| Brazil | 6.8% |
| India | 5.4% |
Where the Digital marketing audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1M | 1.61× | |
| 02 | Community of Madrid | ~1M | 1.45× | |
| 03 | Comunidad Valenciana | ~600K | 1.18× | |
| 04 | Andalusia | ~900K | 1.09× | |
| 05 | Balearic Islands | ~100K | 1.07× | |
| 06 | La Rioja | ~30K | 1.03× | |
| 07 | Canary Islands | ~200K | 1.02× | |
| 08 | Region of Murcia | ~100K | 0.98× | |
| 09 | Extremadura | ~90K | 0.97× | |
| 10 | Cantabria | ~50K | 0.97× | |
| 11 | Aragon | ~100K | 0.96× | |
| 12 | Navarre | ~50K | 0.95× | |
| 13 | Castilla-La Mancha | ~200K | 0.94× | |
| 14 | Principality of Asturias | ~90K | 0.94× | |
| 15 | Basque Autonomous Country | ~100K | 0.93× | |
| 16 | Castile and León | ~200K | 0.90× | |
| 17 | Galicia | ~200K | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Digital marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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