Rascasse Audience Intelligence

Digital marketing Audience in Canada

A data profile of the people who buy, follow and care about Digital marketing in Canada — modelled from more than twelve digital signal sources. Digital marketing has an estimated audience of 3,920,555 people in Canada.

#41among Field of study in Canada#460among Topic in Canada#100in Business & Career

The average Digital marketing fan in Canada is 42.2 years old, balanced, and lives primarily in Ontario.

The audience is concentrated in Ontario, Quebec, British Columbia.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital marketing profile in Canada.

Audience size
3.9M
in Canada
Gender
48.8%♀
51.2% male
Age
42.2
average years
Country rank
#681
Topic in Canada
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital marketing fans

48.8% are female, 51.2% are male, average age 42.2.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Digital marketing audience in Canada
MetricValue
Female48.8%
Male51.2%
Average age42.2
Estimated audience size3,920,555
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Digital marketing audience in Canada
Age bracketShare%
16-1911%
20-2919%
30-3922%
40-4923%
50+26%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Digital marketing audience comes from Canada.

Worldwide audience distribution share by country for Digital marketing
CountryShare
United States14.6%
Brazil6.8%
India5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Canada average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital marketing audience in Canada is strongest.

Fig. 05

Top regions by affinity

Digital marketing fans by region: top regions in Canada
#RegionReachAffinity×
01Ontario~3M1.68×
02British Columbia~800K1.35×
03Alberta~600K1.31×
04Saskatchewan~100K0.95×
05Manitoba~100K0.94×
06Quebec~800K0.89×
07Nova Scotia~100K0.89×
08Prince Edward Island~20K0.86×
09New Brunswick~80K0.83×
10Newfoundland and Labrador~40K0.72×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Canada

See Digital marketing audiences in other countries

How to read this data

Audience size is the estimated number of people in Canada who actively search for Digital marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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