Digital marketing Audience in Brazil
Digital marketing has an estimated audience of 14,081,039 people in Brazil. 59.5% are female, 40.5% are male, average age 42.0. Top regions: São Paulo, Minas Gerais, Rio de Janeiro.
The average Digital marketing fan in Brazil is 42.0 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Demographically, the Digital marketing audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Digital marketing fans
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 42.0 |
| Estimated audience size | 14,081,039 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 4,052,006 | 1.11× |
| Minas Gerais | 1,267,569 | 0.87× |
| Rio de Janeiro | 1,174,554 | 0.89× |
| Rio Grande do Sul | 1,077,297 | 1.3× |
| Bahia | 755,731 | 0.81× |
| Paraná | 748,778 | 0.87× |
| Santa Catarina | 700,897 | 1.09× |
| Goiás | 543,241 | 1.01× |
| Pernambuco | 530,724 | 0.82× |
| Ceará | 444,312 | 0.72× |
| Pará | 365,028 | 0.79× |
| Espírito Santo | 296,923 | 1.01× |
| Federal District | 245,467 | 1.05× |
| Maranhão | 238,034 | 0.68× |
| Paraíba | 234,637 | 0.83× |
| Amazonas | 218,884 | 0.9× |
| Mato Grosso do Sul | 183,966 | 0.9× |
| Rio Grande do Norte | 177,924 | 0.76× |
| Mato Grosso | 161,132 | 0.61× |
| Alagoas | 145,911 | 0.71× |
| Piauí | 144,041 | 0.74× |
| Sergipe | 130,671 | 0.89× |
| Rondônia | 112,727 | 0.96× |
| Amapá | 93,637 | 1.88× |
| Tocantins | 92,377 | 0.99× |
| Acre | 86,012 | 1.75× |
| Roraima | 82,680 | 2.08× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.73 |
| Design Affinity | PREMIUM | 1.42 |
| Healthy Lifestyle | BALANCE | 1.36 |
| Family Orientation | CONSERVATISM | 1.33 |
| Price Sensitivity | PREMIUM | 1.31 |
| Creativity | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.6% |
| Brazil | 6.8% |
| India | 5.4% |
See Digital marketing audiences in other countries
- Digital marketing — Germany
- Digital marketing — United States
- Digital marketing — United Kingdom
- Digital marketing — France
- Digital marketing — Italy
- Digital marketing — Spain
- Digital marketing — Japan
- Digital marketing — South Korea
- Digital marketing — India
- Digital marketing — Canada
- Digital marketing — Mexico
More Field of study audiences in Brazil
- Music (40,781,319)
- Politics and social issues (32,209,976)
- Psychology (26,504,100)
- Education (25,462,598)
- Architecture (22,995,552)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Digital marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.