Rascasse Audience Intelligence

Digital marketing Audience in Brazil

A data profile of the people who buy, follow and care about Digital marketing in Brazil — modelled from more than twelve digital signal sources. Digital marketing has an estimated audience of 14,081,039 people in Brazil.

#20among Field of study in Brazil#212among Topic in Brazil#45in Business & Career

The average Digital marketing fan in Brazil is 42.0 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital marketing profile in Brazil.

Audience size
14.1M
in Brazil
Gender
59.5%♀
40.5% male
Age
42.0
average years
Country rank
#309
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital marketing fans

59.5% are female, 40.5% are male, average age 42.0.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Digital marketing audience in Brazil
MetricValue
Female59.5%
Male40.5%
Average age42.0
Estimated audience size14,081,039
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Digital marketing audience in Brazil
Age bracketShare%
16-1912%
20-2919%
30-3922%
40-4923%
50+25%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Digital marketing audience comes from Brazil.

Worldwide audience distribution share by country for Digital marketing
CountryShare
United States14.6%
Brazil6.8%
India5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital marketing audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Digital marketing fans by region: top regions in Brazil
#RegionReachAffinity×
01Rio Grande do Sul~1M1.19×
02Roraima~40K1.11×
03São Paulo~4M1.09×
04Amapá~50K1.09×
05Acre~50K1.07×
06Santa Catarina~700K1.05×
07Federal District~200K1.02×
08Goiás~500K1.00×
09Espírito Santo~300K1.00×
10Tocantins~90K1.00×
11Rondônia~100K0.99×
12Amazonas~200K0.98×
13Mato Grosso do Sul~200K0.98×
14Sergipe~100K0.98×
15Paraíba~300K0.96×
16Alagoas~200K0.96×
17Piauí~200K0.96×
18Rio Grande do Norte~200K0.95×
19Pernambuco~600K0.93×
20Pará~400K0.93×
21Maranhão~300K0.93×
22Rio de Janeiro~1M0.92×
23Paraná~800K0.92×
24Mato Grosso~200K0.92×
25Minas Gerais~1.5M0.91×
26Bahia~800K0.91×
27Ceará~500K0.89×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Brazil

See Digital marketing audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Digital marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →