Digital marketing Audience in Germany
Digital marketing has an estimated audience of 5,827,313 people in Germany. 46.2% are female, 53.8% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Moodle, Social media marketing, Higher education, Advertising, Web design.
The average Digital marketing fan in Germany is 39.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Moodle, Social media marketing, Higher education, with strongest over-indexing on Moodle (6.03× the country average). Demographically, the Digital marketing audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Digital marketing fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 39.5 |
| Estimated audience size | 5,827,313 |
Audience persona
The typical Digital marketing fan in Germany is balanced, around 39.5 years old, with strong Sustainability tendencies and a notable affinity for Moodle.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,390,083 | 1.09× |
| Bayern | 1,049,152 | 1.12× |
| Baden-Württemberg | 940,554 | 1.18× |
| Hessen | 642,533 | 1.45× |
| Niedersachsen | 528,784 | 0.93× |
| Berlin | 403,769 | 1.55× |
| Rheinland-Pfalz | 288,308 | 0.99× |
| Sachsen | 222,824 | 0.78× |
| Schleswig-Holstein | 194,154 | 0.93× |
| Hamburg | 188,004 | 1.43× |
| Brandenburg | 142,838 | 0.79× |
| Thüringen | 117,745 | 0.79× |
| Sachsen-Anhalt | 89,080 | 0.59× |
| Mecklenburg-Vorpommern | 66,144 | 0.59× |
| Saarland | 57,984 | 0.81× |
| Bremen | 49,986 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moodle | 6.03× | Technology & Electronics |
| Social media marketing | 4.03× | Business & Career |
| Higher education | 2.07× | Business & Career |
| Advertising | 1.78× | Business & Career |
| Web design | 3.25× | Business & Career |
| Real estate | 1.53× | Business & Career |
| Fashion design | 1.75× | Business & Career |
| Entrepreneurship | 1.74× | Business & Career |
| Health care | 1.94× | Business & Career |
| Indeed.com | 1.87× | Business & Career |
| Graphic design | 2.07× | Business & Career |
| Banking | 1.67× | Business & Career |
| Economics | 1.66× | Business & Career |
| Agriculture | 1.8× | Business & Career |
| Small business | 2.07× | Business & Career |
| Hair products | 1.54× | Beauty & Wellness |
| Investment | 1.65× | Business & Career |
| Nursing | 2.21× | Business & Career |
| Beauty salons | 1.56× | Beauty & Wellness |
| Web hosting | 3.73× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.67 |
| Indulgence | JOY | 1.49 |
| Sports Activity | POWER | 1.47 |
| Career Orientation | POWER | 1.4 |
| DIY Mentality | THRILL | 1.39 |
| Luxury Orientation | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.6% |
| Brazil | 6.8% |
| India | 5.4% |
See Digital marketing audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Digital marketing have in Germany?
Digital marketing has an estimated audience of 5,827,313 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Digital marketing fans?
46.2% of Digital marketing fans are female, 53.8% are male, with an average age of 39.5 years.
Which brands do Digital marketing fans like most?
Digital marketing fans show strongest brand affinity for Moodle (6.03×), Social media marketing (4.03×), and Higher education (2.07×) over the country average.
Where do Digital marketing fans live in Germany?
Digital marketing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,390,083), Bayern (reach 1,049,152), and Baden-Württemberg (reach 940,554). These three regions account for the largest share of the active audience.
What other brands do Digital marketing fans also like?
Beyond Digital marketing itself, the audience over-indexes on Social media marketing (4.03×), Higher education (2.07×), Advertising (1.78×), and Web design (3.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Digital marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.