Agriculture Audience in Germany
Agriculture has an estimated audience of 9,462,576 people in Germany. 48.3% are female, 51.7% are male, average age 41.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Stradivarius, Israel, Urban horticulture, Škoda Kodiaq, KLIX (AM).
The average Agriculture fan in Germany is 41.1 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Stradivarius, Israel, Urban horticulture, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Agriculture audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Agriculture fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 41.1 |
| Estimated audience size | 9,462,576 |
Audience persona
The typical Agriculture fan in Germany is balanced, around 41.1 years old, with strong DIY Mentality tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 2,778,973 | 1.83× |
| Nordrhein-Westfalen | 1,776,472 | 0.86× |
| Baden-Württemberg | 1,390,635 | 1.08× |
| Niedersachsen | 1,362,470 | 1.48× |
| Hessen | 622,469 | 0.86× |
| Rheinland-Pfalz | 481,509 | 1.02× |
| Sachsen | 444,858 | 0.96× |
| Schleswig-Holstein | 360,724 | 1.06× |
| Brandenburg | 296,896 | 1.01× |
| Berlin | 281,817 | 0.67× |
| Thüringen | 264,291 | 1.1× |
| Sachsen-Anhalt | 240,691 | 0.98× |
| Mecklenburg-Vorpommern | 233,822 | 1.29× |
| Hamburg | 176,870 | 0.83× |
| Saarland | 58,369 | 0.5× |
| Bremen | 38,610 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Israel | 1.91× | Travel & Leisure |
| Urban horticulture | 1.58× | Home & Garden |
| Škoda Kodiaq | 1.56× | Cars & Mobility |
| KLIX (AM) | 1.78× | Music & Radio |
| Icon (magazine) | 1.53× | Arts & Culture |
| Volvo V60 | 2.81× | Cars & Mobility |
| Corfu (regional unit) | 1.87× | Travel & Leisure |
| Home Delivery | 1.56× | Food & Beverages |
| Keeper (password manager) | 2.37× | Technology & Electronics |
| Figure painting (hobby) | 2.17× | Arts & Culture |
| Theocracy | 5.29× | Music & Radio |
| Pantsuit | 3.25× | Fashion & Accessoires |
| Golem | 1.53× | Technology & Electronics |
| Zagreb | 1.84× | Travel & Leisure |
| Glashütte | 1.95× | Travel & Leisure |
| Coworking | 1.63× | Business & Career |
| Chalkidiki | 1.59× | Travel & Leisure |
| Throne of Glass | 2.03× | Literature |
| Gender-neutral language | 1.88× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.32 |
| Patriotism | CONSERVATISM | 1.32 |
| Tradition | CONSERVATISM | 1.23 |
| Indulgence | JOY | 1.15 |
| Sports Activity | POWER | 1.12 |
| Healthy Lifestyle | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 5.5% |
| India | 5.0% |
See Agriculture audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Agriculture have in Germany?
Agriculture has an estimated audience of 9,462,576 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Agriculture fans?
48.3% of Agriculture fans are female, 51.7% are male, with an average age of 41.1 years.
Which brands do Agriculture fans like most?
Agriculture fans show strongest brand affinity for Stradivarius (1.97×), Israel (1.91×), and Urban horticulture (1.58×) over the country average.
Where do Agriculture fans live in Germany?
Agriculture fans in Germany are most concentrated in Bayern (reach 2,778,973), Nordrhein-Westfalen (reach 1,776,472), and Baden-Württemberg (reach 1,390,635). These three regions account for the largest share of the active audience.
What other brands do Agriculture fans also like?
Beyond Agriculture itself, the audience over-indexes on Israel (1.91×), Urban horticulture (1.58×), Škoda Kodiaq (1.56×), and KLIX (AM) (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.