A data profile of the people who buy, follow and care about Agriculture in Spain — modelled from more than twelve digital signal sources. Agriculture has an estimated audience of 7,299,004 people in Spain.
Agriculture has an estimated audience of 7,299,004 people in Spain. 48.3% are female, 51.7% are male, average age 47.0. Top brand affinities: IBEX 35, Nature, Caixabank, Kitchen, Carrefour.
Top brand affinities include IBEX 35, Nature, Caixabank, with strongest over-indexing on IBEX 35 (2.13× the country average).
Demographically, the Agriculture audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Agriculture fan in Spain is balanced, around 47.0 years old, with strong Patriotism tendencies and a notable affinity for IBEX 35.
The key figures that characterise the Agriculture profile in Spain.
48.3% are female, 51.7% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 47.0 |
| Estimated audience size | 7,299,004 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 38% |
of the worldwide Agriculture audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 5.5% |
| India | 5.0% |
The strongest cross-interests of the Agriculture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IBEX 35 | Business & Career | 2.13× | ||
| 02 | EBay | Shopping | 2.11× | ||
| 03 | Caixabank | Business & Career | 2.06× | ||
| 04 | Documentary movies | Movies & TV | 1.90× | ||
| 05 | Julio Iglesias | Music & Radio | 1.85× | ||
| 06 | MSN | News | 1.79× | ||
| 07 | Loterías y Apuestas del Estado | Games | 1.74× | ||
| 08 | Energy | Home & Garden | 1.72× | ||
| 09 | Banco Sabadell | Business & Career | 1.71× | ||
| 10 | Desserts | Food & Beverages | 1.70× | ||
| 11 | Bankinter | Business & Career | 1.69× | ||
| 12 | Carrefour | Shopping | 1.67× | ||
| 13 | Movistar+ | Movies & TV | 1.64× | ||
| 14 | Kitchen | Home & Garden | 1.61× | ||
| 15 | Nature | Home & Garden | 1.59× | ||
| 16 | Cadena SER | Music & Radio | 1.57× | ||
| 17 | Happiness | Health | 1.55× | ||
| 18 | Bars | Travel & Leisure | 1.55× | ||
| 19 | Spas | Beauty & Wellness | 1.51× | ||
| 20 | Home Appliances | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.76× | |
| Community Orientation | OPEN | 1.45× | |
| Convenience Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.84× | |
| Price Sensitivity | PREMIUM | 0.88× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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