Agriculture Audience in Spain

Agriculture has an estimated audience of 7,299,004 people in Spain. 48.3% are female, 51.7% are male, average age 47.0. Top brand affinities: MSN, Julio Iglesias, Movistar, CAC 40, Iberia (airline).

Top brand affinities include MSN, Julio Iglesias, Movistar, with strongest over-indexing on MSN (5.13× the country average). Demographically, the Agriculture audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Agriculture fans

Demographic split for Agriculture audience in Spain
MetricValue
Female48.3%
Male51.7%
Average age47.0
Estimated audience size7,299,004

Audience persona

The typical Agriculture fan in Spain is balanced, around 47.0 years old, with strong DIY Mentality tendencies and a notable affinity for MSN.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Agriculture audience
BrandAffinityCategory
MSN5.13×News
Julio Iglesias3.03×Music & Radio
Movistar2.45×Technology & Electronics
CAC 402.88×Business & Career
Iberia (airline)1.8×Travel & Leisure
Livemusic3.28×Music & Radio
Nature1.53×Home & Garden
Mapfre2.55×Business & Career
Orange2.74×Technology & Electronics
Catering4.61×Food & Beverages
WhatsApp1.65×Internet & Social Media
Local food2.44×Food & Beverages
Stradivarius2.06×Shopping
Girona2.75×Sports
Lunch2.8×Food & Beverages
Logitravel3.58×Travel & Leisure
Formentera4.71×Travel & Leisure
Kundalini yoga4.02×Health
Kitchen1.52×Home & Garden
IBEX 351.55×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Agriculture audience
TraitClusterScore
DIY MentalityTHRILL1.31
PatriotismCONSERVATISM1.31
Community OrientationOPEN1.29
Need for SecurityCONSERVATISM1.24
SustainabilityBALANCE1.07
Sports ActivityPOWER1.07

Worldwide distribution

Worldwide audience distribution share by country for Agriculture
CountryShare
United States18.9%
Italy5.5%
India5.0%

See Agriculture audiences in other countries

More Field of study audiences in Spain

How to read this data

Audience size is the estimated number of people in Spain who actively search for Agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.