Agriculture Audience in Italy
Agriculture has an estimated audience of 18,655,195 people in Italy. 50.1% are female, 49.9% are male, average age 45.4. Top brand affinities: Instant messaging, Slovenia, Expert (company), Bars, Meat.
Top brand affinities include Instant messaging, Slovenia, Expert (company), with strongest over-indexing on Instant messaging (2.8× the country average). Demographically, the Agriculture audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Patriotism, Community Orientation.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Agriculture fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 45.4 |
| Estimated audience size | 18,655,195 |
Audience persona
The typical Agriculture fan in Italy is balanced, around 45.4 years old, with strong Patriotism tendencies and a notable affinity for Instant messaging.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 2.8× | Internet & Social Media |
| Slovenia | 2.38× | Travel & Leisure |
| Expert (company) | 2.73× | Shopping |
| Bars | 1.52× | Travel & Leisure |
| Meat | 1.75× | Food & Beverages |
| Google Maps | 1.74× | Internet & Social Media |
| Dentistry | 2.74× | Business & Career |
| Enoteca | 2.77× | Food & Beverages |
| General practitioner | 2.51× | Health |
| Canada | 1.83× | Travel & Leisure |
| Weather | 2.4× | Home & Garden |
| Voucher | 2.23× | Shopping |
| Germany | 2.38× | Travel & Leisure |
| Organic farming | 1.78× | Food & Beverages |
| Volunteering | 1.5× | Politics & Society |
| La Dolce Vita | 4.6× | Movies & TV |
| Library | 2.36× | Literature |
| Fairy tale | 1.85× | Literature |
| Rural tourism | 1.74× | Travel & Leisure |
| Web application | 2.39× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.2 |
| Community Orientation | OPEN | 1.19 |
| Extroversion | THRILL | 1.03 |
| Luxury Orientation | PREMIUM | 1.02 |
| Indulgence | JOY | 0.98 |
| Social Media Usage | JOY | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 5.5% |
| India | 5.0% |
See Agriculture audiences in other countries
More Field of study audiences in Italy
- Music (40,110,040)
- Politics and social issues (32,887,575)
- Psychology (23,209,829)
- Philosophy (23,149,976)
- Architecture (22,238,215)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.