A data profile of the people who buy, follow and care about Agriculture in Italy — modelled from more than twelve digital signal sources. Agriculture has an estimated audience of 18,655,195 people in Italy.
Agriculture has an estimated audience of 18,655,195 people in Italy. 50.1% are female, 49.9% are male, average age 45.4. Top brand affinities: Wikipedia, Coop, Real property, Genetics, Organic farming.
Top brand affinities include Wikipedia, Coop, Real property, with strongest over-indexing on Wikipedia (1.97× the country average).
Demographically, the Agriculture audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Agriculture fan in Italy is balanced, around 45.4 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Agriculture profile in Italy.
50.1% are female, 49.9% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 45.4 |
| Estimated audience size | 18,655,195 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Agriculture audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 5.5% |
| India | 5.0% |
The strongest cross-interests of the Agriculture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volagratis | Travel & Leisure | 2.42× | ||
| 02 | Rice | Food & Beverages | 2.02× | ||
| 03 | Wikipedia | Internet & Social Media | 1.97× | ||
| 04 | Esso | Cars & Mobility | 1.88× | ||
| 05 | Biochemistry | Business & Career | 1.86× | ||
| 06 | HVAC | Home & Garden | 1.78× | ||
| 07 | Eni | Cars & Mobility | 1.74× | ||
| 08 | Satire | Literature | 1.68× | ||
| 09 | Genetics | Kids & Family | 1.61× | ||
| 10 | Adriatic Sea | Travel & Leisure | 1.59× | ||
| 11 | Champagne | Food & Beverages | 1.59× | ||
| 12 | Organic farming | Food & Beverages | 1.58× | ||
| 13 | Italian wine | Food & Beverages | 1.57× | ||
| 14 | Modern architecture | Arts & Culture | 1.55× | ||
| 15 | Air conditioning | Technology & Electronics | 1.55× | ||
| 16 | Real property | Home & Garden | 1.54× | ||
| 17 | Slovenia | Travel & Leisure | 1.54× | ||
| 18 | Coop | Food & Beverages | 1.52× | ||
| 19 | Enoteca | Food & Beverages | 1.51× | ||
| 20 | Castle | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.23× | |
| Convenience Orientation | PREMIUM | 1.23× | |
| Patriotism | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Mindfulness | BALANCE | 0.82× | |
| Extroversion | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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