A data profile of the people who buy, follow and care about Castle in Italy — modelled from more than twelve digital signal sources. Castle has an estimated audience of 3,996,914 people in Italy.
The average Castle fan in Italy is 44.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Discount stores, Family, Nature, with strongest over-indexing on Discount stores (1.6× the country average).
Demographically, the Castle audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Spirituality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Castle fan in Italy is more female, around 44.8 years old, with strong Spirituality tendencies and a notable affinity for Discount stores.
The key figures that characterise the Castle profile in Italy.
61.8% are female, 38.2% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 44.8 |
| Estimated audience size | 3,996,914 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Castle audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 15.3% |
| United States | 13.7% |
| United Kingdom | 11.4% |
Where the Castle audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~100K | 1.61× | |
| 02 | Friuli-Venezia Giulia | ~100K | 1.49× | |
| 03 | Veneto | ~400K | 1.36× | |
| 04 | Lombardy | ~900K | 1.35× | |
| 05 | Tuscany | ~400K | 1.34× | |
| 06 | Piedmont | ~400K | 1.29× | |
| 07 | Liguria | ~100K | 1.29× | |
| 08 | Aosta Valley | ~10K | 1.28× | |
| 09 | Emilia-Romagna | ~400K | 1.25× | |
| 10 | Lazio | ~500K | 1.00× | |
| 11 | Umbria | ~50K | 0.83× | |
| 12 | Sardinia | ~90K | 0.82× | |
| 13 | Marche | ~80K | 0.81× | |
| 14 | Sicilia | ~300K | 0.75× | |
| 15 | Campania | ~300K | 0.71× | |
| 16 | Abruzzo | ~60K | 0.67× | |
| 17 | Puglia | ~200K | 0.65× | |
| 18 | Molise | ~10K | 0.64× | |
| 19 | Basilicata | ~20K | 0.60× | |
| 20 | Calabria | ~70K | 0.58× |
The strongest cross-interests of the Castle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Masonry | Home & Garden | 4.13× | ||
| 02 | Catholic Church | Politics & Society | 1.71× | ||
| 03 | Voluntary association | Politics & Society | 1.67× | ||
| 04 | Religion | Business & Career | 1.64× | ||
| 05 | Discount stores | Shopping | 1.60× | ||
| 06 | Veganism | Food & Beverages | 1.60× | ||
| 07 | Spas | Beauty & Wellness | 1.59× | ||
| 08 | Woman | Kids & Family | 1.57× | ||
| 09 | Boutiques | Fashion & Accessoires | 1.56× | ||
| 10 | Shopping malls | Shopping | 1.56× | ||
| 11 | Fragrances | Beauty & Wellness | 1.56× | ||
| 12 | Bars | Travel & Leisure | 1.55× | ||
| 13 | Dogs | Pets & Animals | 1.55× | ||
| 14 | Quality of life | Health | 1.53× | ||
| 15 | Happiness | Health | 1.53× | ||
| 16 | Recipes | Food & Beverages | 1.52× | ||
| 17 | Wine | Food & Beverages | 1.52× | ||
| 18 | Medicine | Business & Career | 1.52× | ||
| 19 | Nature | Home & Garden | 1.51× | ||
| 20 | Family | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.56× | |
| Creativity | OPEN | 1.42× | |
| Tradition | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.82× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Individualism | JOY | 1.02× |
Castle has an estimated audience of 3,996,914 people in Italy, concentrated in Lombardy and Lazio.
61.8% of Castle fans are female, 38.2% are male, with an average age of 44.8 years.
Castle fans show strongest brand affinity for Discount stores (1.6×), Family (1.5×), and Nature (1.51×) over the country average.
Castle fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~500K), and Veneto (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Castle itself, the audience over-indexes on Family (1.5×), Nature (1.51×), Catholic Church (1.71×), and Woman (1.57×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Castle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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