A data profile of the people who buy, follow and care about Castle in United Kingdom — modelled from more than twelve digital signal sources. Castle has an estimated audience of 2,979,964 people in United Kingdom.
The average Castle fan in United Kingdom is 45.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include ShopLocal, Scandal (TV series), English country house, with strongest over-indexing on ShopLocal (9.51× the country average).
Demographically, the Castle audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Castle fan in United Kingdom is more female, around 45.9 years old, with strong Tradition tendencies and a notable affinity for ShopLocal.
The key figures that characterise the Castle profile in United Kingdom.
66.9% are female, 33.1% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 45.9 |
| Estimated audience size | 2,979,964 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Castle audience comes from United Kingdom.
| Country | Share |
|---|---|
| Italy | 15.3% |
| United States | 13.7% |
| United Kingdom | 11.4% |
Where the Castle audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~300K | 1.39× | |
| 02 | Wales | ~200K | 1.31× | |
| 03 | Scotland | ~300K | 1.30× | |
| 04 | East Midlands | ~300K | 1.28× | |
| 05 | North West | ~400K | 1.15× | |
| 06 | South East | ~500K | 1.13× | |
| 07 | East of England | ~300K | 1.06× | |
| 08 | North East | ~100K | 0.89× | |
| 09 | England | ~2M | 0.83× | |
| 10 | Greater London | ~300K | 0.75× | |
| 11 | West Midlands | ~90K | 0.70× | |
| 12 | Yorkshire and the Humber | ~200K | 0.66× | |
| 13 | Northern Ireland | ~50K | 0.57× |
The strongest cross-interests of the Castle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ShopLocal | Shopping | 9.51× | ||
| 02 | Scandal (TV series) | Movies & TV | 6.01× | ||
| 03 | Desperate Housewives | Movies & TV | 3.18× | ||
| 04 | Stonehenge | Travel & Leisure | 2.82× | ||
| 05 | English country house | Travel & Leisure | 2.20× | ||
| 06 | English Heritage | Travel & Leisure | 2.14× | ||
| 07 | Kent | Travel & Leisure | 2.12× | ||
| 08 | Historic preservation | Travel & Leisure | 2.06× | ||
| 09 | national trust | Politics & Society | 1.93× | ||
| 10 | Archaeology | Politics & Society | 1.81× | ||
| 11 | Scottish Highlands | Travel & Leisure | 1.71× | ||
| 12 | Bed and breakfast | Travel & Leisure | 1.68× | ||
| 13 | British Museum | Arts & Culture | 1.59× | ||
| 14 | Lake District | Travel & Leisure | 1.57× | ||
| 15 | Vernacular architecture | Home & Garden | 1.57× | ||
| 16 | Caravan | Music & Radio | 1.56× | ||
| 17 | Cultural heritage | Politics & Society | 1.55× | ||
| 18 | Haven (TV series) | Movies & TV | 1.54× | ||
| 19 | Hoseasons | Travel & Leisure | 1.53× | ||
| 20 | Rod Stewart | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.22× | |
| Community Orientation | OPEN | 1.16× | |
| Travelling | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.87× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Mindfulness | BALANCE | 0.91× |
Castle has an estimated audience of 2,979,964 people in United Kingdom, concentrated in England and South East.
66.9% of Castle fans are female, 33.1% are male, with an average age of 45.9 years.
Castle fans show strongest brand affinity for ShopLocal (9.51×), Scandal (TV series) (6.01×), and English country house (2.2×) over the country average.
Castle fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~500K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Castle itself, the audience over-indexes on Scandal (TV series) (6.01×), English country house (2.2×), Stonehenge (2.82×), and national trust (1.93×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Castle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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