A data profile of the people who buy, follow and care about Vernacular architecture in United Kingdom — modelled from more than twelve digital signal sources. Vernacular architecture has an estimated audience of 3,194,685 people in United Kingdom.
The average Vernacular architecture fan in United Kingdom is 49.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Mobile home, Wikipedia, Refrigerator, with strongest over-indexing on Mobile home (4.38× the country average).
Demographically, the Vernacular architecture audience skews more female with an average age of 49.0, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Vernacular architecture fan in United Kingdom is more female, around 49.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Mobile home.
The key figures that characterise the Vernacular architecture profile in United Kingdom.
72.3% are female, 27.7% are male, average age 49.0.
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 49.0 |
| Estimated audience size | 3,194,685 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 10% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 44% |
of the worldwide Vernacular architecture audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 38.6% |
| United Kingdom | 16.0% |
| Canada | 4.8% |
Where the Vernacular architecture audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~300K | 1.18× | |
| 02 | South West | ~300K | 1.13× | |
| 03 | North East | ~100K | 1.07× | |
| 04 | South East | ~400K | 1.05× | |
| 05 | Northern Ireland | ~100K | 1.05× | |
| 06 | England | ~2.5M | 1.03× | |
| 07 | Wales | ~200K | 1.00× | |
| 08 | West Midlands | ~100K | 1.00× | |
| 09 | East of England | ~300K | 0.98× | |
| 10 | East Midlands | ~200K | 0.92× | |
| 11 | Scotland | ~300K | 0.89× | |
| 12 | North West | ~300K | 0.84× |
The strongest cross-interests of the Vernacular architecture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 5.86× | ||
| 02 | National park | Travel & Leisure | 5.02× | ||
| 03 | Mobile home | Cars & Mobility | 4.38× | ||
| 04 | Hypermarket | Shopping | 4.23× | ||
| 05 | Forestry | Home & Garden | 4.10× | ||
| 06 | Cappuccino | Food & Beverages | 4.01× | ||
| 07 | Hot tub | Home & Garden | 3.93× | ||
| 08 | Wikipedia | Internet & Social Media | 3.58× | ||
| 09 | Fish and chips | Food & Beverages | 3.51× | ||
| 10 | Refrigerator | Home & Garden | 3.46× | ||
| 11 | Motorhome | Cars & Mobility | 3.42× | ||
| 12 | Risk management | Business & Career | 3.37× | ||
| 13 | Garden centre | Home & Garden | 3.00× | ||
| 14 | Esso | Cars & Mobility | 2.50× | ||
| 15 | Hobby | Home & Garden | 2.41× | ||
| 16 | Volunteering | Politics & Society | 2.08× | ||
| 17 | Distilled beverage | Food & Beverages | 1.87× | ||
| 18 | IKEA | Home & Garden | 1.86× | ||
| 19 | Aldi | Shopping | 1.81× | ||
| 20 | Kitchen | Home & Garden | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.82× | |
| DIY Mentality | THRILL | 1.52× | |
| Tradition | CONSERVATISM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.73× | |
| Pet Ownership | JOY | 0.89× | |
| Social Media Usage | JOY | 0.91× |
Vernacular architecture has an estimated audience of 3,194,685 people in United Kingdom, concentrated in England and South East.
72.3% of Vernacular architecture fans are female, 27.7% are male, with an average age of 49.0 years.
Vernacular architecture fans show strongest brand affinity for Mobile home (4.38×), Wikipedia (3.58×), and Refrigerator (3.46×) over the country average.
Vernacular architecture fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Vernacular architecture itself, the audience over-indexes on Wikipedia (3.58×), Refrigerator (3.46×), Mineral water (5.86×), and Hobby (2.41×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Vernacular architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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