Rascasse Audience Intelligence

Vernacular architecture Audience in United States

A data profile of the people who buy, follow and care about Vernacular architecture in United States — modelled from more than twelve digital signal sources. Vernacular architecture has an estimated audience of 7,700,102 people in United States.

#2815among Topic in United States#333in Home & Garden

The average Vernacular architecture fan in United States is 47.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Microwave oven, Hardware store, Logging, with strongest over-indexing on Microwave oven (4.22× the country average).

Demographically, the Vernacular architecture audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vernacular architecture fan in United States is more female, around 47.2 years old, with strong Patriotism tendencies and a notable affinity for Microwave oven.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vernacular architecture profile in United States.

Audience size
7.7M
in United States
Gender
71.6%♀
28.4% male
Age
47.2
average years
Country rank
#4610
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vernacular architecture fans

71.6% are female, 28.4% are male, average age 47.2.

Fig. 02

Gender split

71.6%
Female
28.4%
Male
Demographic split for Vernacular architecture audience in United States
MetricValue
Female71.6%
Male28.4%
Average age47.2
Estimated audience size7,700,102
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the Vernacular architecture audience in United States
Age bracketShare%
16-195%
20-2911%
30-3919%
40-4928%
50+38%
Fig. 04

Worldwide distribution

38.6%

of the worldwide Vernacular architecture audience comes from United States.

Worldwide audience distribution share by country for Vernacular architecture
CountryShare
United States38.6%
United Kingdom16.0%
Canada4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vernacular architecture audience in United States is strongest.

Fig. 05

Top regions by affinity

Vernacular architecture fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~30K1.34×
02Massachusetts~200K1.26×
03Washington, District of Columbia~30K1.21×
04Oregon~100K1.19×
05Vermont~20K1.18×
06New York~500K1.13×
07Washington~200K1.13×
08Illinois~300K1.09×
09Alaska~20K1.08×
10Montana~20K1.07×
11Colorado~100K1.05×
12Connecticut~80K1.04×
13Utah~70K1.04×
14Maine~30K1.03×
15South Dakota~20K1.03×
16North Dakota~20K1.03×
17California~900K1.02×
18Maryland~100K1.02×
19Minnesota~100K1.02×
20Virginia~200K1.01×
21Idaho~40K1.01×
22New Mexico~40K1.00×
23Louisiana~100K0.99×
24Hawaii~30K0.99×
25New Hampshire~30K0.99×
26Wisconsin~100K0.98×
27Pennsylvania~300K0.97×
28Kansas~60K0.97×
29Missouri~100K0.96×
30Delaware~20K0.96×
31Florida~500K0.95×
32West Virginia~30K0.94×
33Indiana~100K0.93×
34Mississippi~60K0.93×
35Texas~600K0.92×
36Georgia~200K0.92×
37South Carolina~100K0.92×
38Nebraska~40K0.92×
39Michigan~200K0.91×
40Arkansas~60K0.91×
41North Carolina~200K0.90×
42Iowa~60K0.90×
43Kentucky~90K0.89×
44Oklahoma~80K0.89×
45New Jersey~200K0.86×
46Ohio~200K0.84×
47Tennessee~100K0.84×
48Nevada~60K0.84×
49Alabama~90K0.83×
50Arizona~100K0.81×
Fig. 06

Affinity by region

Affinity by region — Vernacular architecture, United States
0.81×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vernacular architecture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vernacular architecture audience
#·InterestCategoryAffinity×
01Berlin WallTravel & Leisure6.27×
02LoggingTechnology & Electronics4.97×
03Microwave ovenHome & Garden4.22×
04Log cabinHome & Garden4.19×
05Non-alcoholic beverageFood & Beverages4.00×
06Mineral waterFood & Beverages3.94×
07Rail transportTravel & Leisure3.37×
08Hardware storeHome & Garden3.09×
09Real propertyHome & Garden2.77×
10Renewable energyBusiness & Career2.76×
11LodgingTravel & Leisure2.42×
12PharmacyBusiness & Career2.28×
13Discount storesShopping2.25×
14Hobby LobbyHome & Garden1.91×
15MSNNews1.79×
16Nonprofit organizationPolitics & Society1.79×
17LivestockPets & Animals1.78×
18NatureHome & Garden1.66×
19RecreationTravel & Leisure1.66×
20HappinessHealth1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vernacular architecture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vernacular architecture audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.31×
DIY MentalityTHRILL1.88×
Community OrientationOPEN1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vernacular architecture audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.80×
Early Adopter MentalityPOWER0.84×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vernacular architecture have in United States?

Vernacular architecture has an estimated audience of 7,700,102 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vernacular architecture fans?

71.6% of Vernacular architecture fans are female, 28.4% are male, with an average age of 47.2 years.

03

Which brands do Vernacular architecture fans like most?

Vernacular architecture fans show strongest brand affinity for Microwave oven (4.22×), Hardware store (3.09×), and Logging (4.97×) over the country average.

04

Where do Vernacular architecture fans live in United States?

Vernacular architecture fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Vernacular architecture fans also like?

Beyond Vernacular architecture itself, the audience over-indexes on Hardware store (3.09×), Logging (4.97×), Nature (1.66×), and Non-alcoholic beverage (4×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Vernacular architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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