Vernacular architecture Audience in United States

Vernacular architecture logo

Vernacular architecture has an estimated audience of 7,700,102 people in United States. 71.6% are female, 28.4% are male, average age 47.2. Top regions: California, Texas, Florida. Top brand affinities: Pillow, Israel, Urban Outfitters, Jeep Wagoneer, Whataburger.

The average Vernacular architecture fan in United States is 47.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pillow, Israel, Urban Outfitters, with strongest over-indexing on Pillow (2.99× the country average). Demographically, the Vernacular architecture audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Vernacular architecture fans

Demographic split for Vernacular architecture audience in United States
MetricValue
Female71.6%
Male28.4%
Average age47.2
Estimated audience size7,700,102

Audience persona

The typical Vernacular architecture fan in United States is more female, around 47.2 years old, with strong Patriotism tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Vernacular architecture in United States
RegionReachAffinity
California923,3531.09×
Texas591,7410.89×
Florida549,6931.05×
New York504,8311.17×
Illinois288,4491.12×
Pennsylvania254,5980.98×
Georgia232,7010.98×
Virginia208,1701.11×
Ohio207,1000.87×
Massachusetts205,7521.36×
Michigan198,2370.98×
North Carolina183,9510.79×
New Jersey171,7860.88×
Washington171,3461.11×
Maryland145,7091.1×
Colorado140,3151.16×
Oregon124,9991.42×
Tennessee120,0350.78×
Minnesota116,2751.05×
Arizona115,2010.73×
Indiana111,8160.79×
Missouri108,2910.87×
Wisconsin103,8490.9×
Louisiana93,5810.94×
South Carolina92,6930.8×
Connecticut79,9991.04×
Kentucky72,3160.75×
Utah69,4351.01×
Oklahoma66,9490.78×
Alabama66,8880.62×
Kansas57,3260.94×
Mississippi52,6260.83×
Nevada49,6530.67×
Iowa46,2590.73×
Arkansas43,4120.68×
Rhode Island43,2081.76×
Idaho41,5521.08×
Washington, District of Columbia36,7191.59×
New Mexico36,1150.94×
Maine30,8441.12×
Hawaii28,7440.87×
New Hampshire28,1260.93×
Nebraska26,2900.68×
West Virginia24,8260.69×
Vermont24,2841.8×
Alaska21,9591.33×
Montana21,5971.01×
South Dakota18,6521.05×
North Dakota16,8641.07×
Delaware16,5830.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vernacular architecture audience
BrandAffinityCategory
Pillow2.99×Home & Garden
Israel2.71×Travel & Leisure
Urban Outfitters1.75×Shopping
Jeep Wagoneer5.35×Cars & Mobility
Whataburger1.56×Food & Beverages
3D printing1.63×Technology & Electronics
Sinaloa1.9×Travel & Leisure
JamBase4.94×Music & Radio
MK1.8×Music & Radio
Insulin index5.58×Health
Strategic human resource planning3.61×Business & Career
Kodiak, Alaska3.28×Travel & Leisure
Jack White1.85×Movies & TV
Hebe2.52×Home & Garden
Janitor2.5×Home & Garden
Tech News3.48×Technology & Electronics
Iron Man (film)1.74×Movies & TV
Steampunk1.71×Fashion & Accessoires
English literature2.36×Literature
Paul Dano1.8×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vernacular architecture audience
TraitClusterScore
PatriotismCONSERVATISM1.92
DIY MentalityTHRILL1.89
Family OrientationCONSERVATISM1.88
Community OrientationOPEN1.58
Convenience OrientationPREMIUM1.54
IndividualismJOY1.46

Worldwide distribution

Worldwide audience distribution share by country for Vernacular architecture
CountryShare
United States38.6%
United Kingdom16.0%
Canada4.8%

See Vernacular architecture audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Vernacular architecture have in United States?

Vernacular architecture has an estimated audience of 7,700,102 people in United States, concentrated in California and Texas.

What is the gender split and age of Vernacular architecture fans?

71.6% of Vernacular architecture fans are female, 28.4% are male, with an average age of 47.2 years.

Which brands do Vernacular architecture fans like most?

Vernacular architecture fans show strongest brand affinity for Pillow (2.99×), Israel (2.71×), and Urban Outfitters (1.75×) over the country average.

Where do Vernacular architecture fans live in United States?

Vernacular architecture fans in United States are most concentrated in California (reach 923,353), Texas (reach 591,741), and Florida (reach 549,693). These three regions account for the largest share of the active audience.

What other brands do Vernacular architecture fans also like?

Beyond Vernacular architecture itself, the audience over-indexes on Israel (2.71×), Urban Outfitters (1.75×), Jeep Wagoneer (5.35×), and Whataburger (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vernacular architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.