Rascasse Audience Intelligence

Israel Audience in United States

A data profile of the people who buy, follow and care about Israel in United States — modelled from more than twelve digital signal sources. Israel has an estimated audience of 17,129,093 people in United States.

#18among Country in United States#103among POI in United States#175in Travel & Leisure

The average Israel fan in United States is 42.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Hot (Israel), Jerusalem, Hebrew language, with strongest over-indexing on Hot (Israel) (16.2× the country average).

Demographically, the Israel audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Healthy Lifestyle, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Israel fan in United States is balanced, around 42.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Hot (Israel).

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Israel profile in United States.

Audience size
17.1M
in United States
Gender
50.8%♀
49.2% male
Age
42.8
average years
Country rank
#1994
POI in United States
Fig. 01

Search interest · 12-month trend

-60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Israel fans

50.8% are female, 49.2% are male, average age 42.8.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Israel audience in United States
MetricValue
Female50.8%
Male49.2%
Average age42.8
Estimated audience size17,129,093
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Israel audience in United States
Age bracketShare%
16-1917%
20-2914%
30-3916%
40-4920%
50+33%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Israel audience comes from United States.

Worldwide audience distribution share by country for Israel
CountryShare
United States20.5%
India5.6%
Israel5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Israel audience in United States is strongest.

Fig. 05

Top regions by affinity

Israel fans by region: top regions in United States
#RegionReachAffinity×
01New York~2M1.85×
02Washington, District of Columbia~80K1.63×
03New Jersey~700K1.57×
04Massachusetts~500K1.36×
05California~2.5M1.24×
06Maryland~400K1.21×
07Connecticut~200K1.21×
08Washington~400K1.18×
09Illinois~700K1.15×
10Florida~1.5M1.14×
11Pennsylvania~700K1.13×
12Virginia~500K1.09×
13New Hampshire~70K1.09×
14Michigan~500K1.06×
15Arizona~400K1.02×
16Ohio~500K1.00×
17Georgia~500K1.00×
18Colorado~300K1.00×
19Minnesota~200K1.00×
20Oregon~200K1.00×
21Hawaii~70K1.00×
22Maine~60K1.00×
23Missouri~300K0.98×
24Rhode Island~50K0.98×
25Texas~1.5M0.96×
26North Carolina~500K0.96×
27Alaska~40K0.96×
28Nevada~200K0.95×
29Tennessee~300K0.94×
30Utah~100K0.93×
31Oklahoma~200K0.92×
32Idaho~80K0.91×
33Vermont~30K0.91×
34Kentucky~200K0.90×
35Arkansas~100K0.90×
36Kansas~100K0.89×
37New Mexico~80K0.89×
38Alabama~200K0.87×
39West Virginia~70K0.87×
40Wisconsin~200K0.86×
41Indiana~300K0.85×
42South Carolina~200K0.84×
43Montana~40K0.82×
44Louisiana~200K0.81×
45Delaware~40K0.81×
46Iowa~100K0.78×
47Nebraska~70K0.78×
48North Dakota~30K0.78×
49Mississippi~100K0.72×
50South Dakota~30K0.71×
Fig. 06

Affinity by region

Affinity by region — Israel, United States
0.71×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Israel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Israel audience
#·InterestCategoryAffinity×
01Hot (Israel)Technology & Electronics16.20×
02TobagoTravel & Leisure15.64×
03JJ WattSports14.67×
04malwarebytesTechnology & Electronics10.90×
05West BankTravel & Leisure8.70×
06Hebrew languagePolitics & Society8.02×
07State of PalestinePolitics & Society7.19×
08JerusalemTravel & Leisure5.70×
09LebanonTravel & Leisure5.39×
10Western AsiaTravel & Leisure5.36×
11SyriaTravel & Leisure4.92×
12Middle EastTravel & Leisure4.62×
13NazarethTravel & Leisure3.54×
14JordanTravel & Leisure3.32×
15AsiaTravel & Leisure2.71×
16Dog loversPets & Animals2.41×
17Social networking serviceTechnology & Electronics2.36×
18MemeInternet & Social Media1.74×
19SkillBusiness & Career1.71×
20Mitch McConnellPolitics & Society1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Israel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Israel audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.53×
TraditionCONSERVATISM1.48×
MindfulnessBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Israel audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.07×
Convenience OrientationPREMIUM1.08×
Family OrientationCONSERVATISM1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Israel have in United States?

Israel has an estimated audience of 17,129,093 people in United States, concentrated in California and New York.

02

What is the gender split and age of Israel fans?

50.8% of Israel fans are female, 49.2% are male, with an average age of 42.8 years.

03

Which brands do Israel fans like most?

Israel fans show strongest brand affinity for Hot (Israel) (16.2×), Jerusalem (5.7×), and Hebrew language (8.02×) over the country average.

04

Where do Israel fans live in United States?

Israel fans in United States are most concentrated in California (reach ~2.5M), New York (reach ~2M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Israel fans also like?

Beyond Israel itself, the audience over-indexes on Jerusalem (5.7×), Hebrew language (8.02×), Social networking service (2.36×), and West Bank (8.7×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Israel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Israel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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