Rascasse Audience Intelligence

Tobago Audience in United States

A data profile of the people who buy, follow and care about Tobago in United States — modelled from more than twelve digital signal sources. Tobago has an estimated audience of 902,090 people in United States.

#31among Island in United States#2340among POI in United States#1915in Travel & Leisure

The average Tobago fan in United States is 34.0 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, California.

Top brand affinities include Israel, Trinidad and Tobago, Google Drive, with strongest over-indexing on Israel (15.64× the country average).

Demographically, the Tobago audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tobago fan in United States is more female, around 34.0 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tobago profile in United States.

Audience size
902K
in United States
Gender
60.5%♀
39.5% male
Age
34.0
average years
Country rank
#25359
POI in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tobago fans

60.5% are female, 39.5% are male, average age 34.0.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Tobago audience in United States
MetricValue
Female60.5%
Male39.5%
Average age34.0
Estimated audience size902,090
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Tobago audience in United States
Age bracketShare%
16-1932%
20-2923%
30-3919%
40-4915%
50+11%
Fig. 04

Worldwide distribution

60.3%

of the worldwide Tobago audience comes from United States.

Worldwide audience distribution share by country for Tobago
CountryShare
United States60.3%
United Kingdom11.0%
Canada8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tobago audience in United States is strongest.

Fig. 05

Top regions by affinity

Tobago fans by region: top regions in United States
#RegionReachAffinity×
01New York~90K1.82×
02Maryland~20K1.55×
03Washington, District of Columbia~4K1.54×
04Florida~90K1.46×
05New Jersey~30K1.35×
06Connecticut~10K1.31×
07Georgia~40K1.30×
08Massachusetts~20K1.23×
09Virginia~30K1.21×
10Vermont~2K1.12×
11North Carolina~30K1.11×
12Delaware~3K1.11×
13Pennsylvania~30K1.06×
14Louisiana~10K1.05×
15Maine~3K1.05×
16Hawaii~4K1.04×
17New Hampshire~4K1.04×
18Rhode Island~3K1.04×
19Colorado~10K1.01×
20South Carolina~10K1.01×
21Alaska~2K1.01×
22Washington~20K0.98×
23Oregon~10K0.97×
24Montana~2K0.95×
25Mississippi~7K0.94×
26Minnesota~10K0.92×
27Texas~70K0.91×
28Indiana~10K0.91×
29Alabama~10K0.91×
30Tennessee~20K0.90×
31Utah~7K0.90×
32Kansas~6K0.90×
33Idaho~4K0.90×
34Illinois~30K0.88×
35West Virginia~4K0.88×
36North Dakota~2K0.88×
37Wisconsin~10K0.87×
38Kentucky~10K0.87×
39Arkansas~6K0.87×
40South Dakota~2K0.87×
41Ohio~20K0.86×
42Michigan~20K0.85×
43Missouri~10K0.85×
44Oklahoma~9K0.85×
45Nebraska~4K0.84×
46New Mexico~4K0.84×
47Arizona~20K0.82×
48Nevada~7K0.82×
49Iowa~6K0.82×
50California~80K0.79×
Fig. 06

Affinity by region

Affinity by region — Tobago, United States
0.79×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tobago audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tobago audience
#·InterestCategoryAffinity×
01Citroën C3Cars & Mobility86.45×
02essieBeauty & Wellness27.48×
03IsraelTravel & Leisure15.64×
04BarbadosTravel & Leisure15.62×
05Trinidad and TobagoTravel & Leisure14.10×
06Cath KidstonFashion & Accessoires13.46×
07City carCars & Mobility12.11×
08Cayman IslandsTravel & Leisure11.36×
09Snap!Music & Radio10.79×
10Call centreTechnology & Electronics9.87×
11Cast-iron cookwareHome & Garden6.36×
12Cincinnati RedsSports5.88×
13CaribbeanTravel & Leisure5.05×
14NigeriaTravel & Leisure4.74×
15Google DriveTechnology & Electronics4.72×
16DancehallsMusic & Radio4.34×
17Diaper bagKids & Family3.97×
18The Breakfast ClubMovies & TV3.90×
19KeratinBeauty & Wellness3.85×
20Las VegasTravel & Leisure2.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tobago audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tobago audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.92×
Career OrientationPOWER1.69×
SpiritualityBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tobago audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.66×
SustainabilityBALANCE0.85×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tobago have in United States?

Tobago has an estimated audience of 902,090 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of Tobago fans?

60.5% of Tobago fans are female, 39.5% are male, with an average age of 34.0 years.

03

Which brands do Tobago fans like most?

Tobago fans show strongest brand affinity for Israel (15.64×), Trinidad and Tobago (14.1×), and Google Drive (4.72×) over the country average.

04

Where do Tobago fans live in United States?

Tobago fans in United States are most concentrated in New York (reach ~90K), Florida (reach ~90K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Tobago fans also like?

Beyond Tobago itself, the audience over-indexes on Trinidad and Tobago (14.1×), Google Drive (4.72×), Barbados (15.62×), and Caribbean (5.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Island audiences in United States

See Tobago audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tobago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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