Tobago Audience in United States

Tobago has an estimated audience of 902,090 people in United States. 60.5% are female, 39.5% are male, average age 34.0. Top regions: New York, Florida, California. Top brand affinities: Google Maps, Helen Mirren, Capital One, Keira Knightley, Autism Awareness.

The average Tobago fan in United States is 34.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, California. Top brand affinities include Google Maps, Helen Mirren, Capital One, with strongest over-indexing on Google Maps (9.97× the country average). Demographically, the Tobago audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Travelling, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Tobago fans

Demographic split for Tobago audience in United States
MetricValue
Female60.5%
Male39.5%
Average age34.0
Estimated audience size902,090

Audience persona

The typical Tobago fan in United States is more female, around 34.0 years old, with strong Travelling tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Tobago in United States
RegionReachAffinity
New York100,2931.99×
Florida97,2401.59×
California82,4160.83×
Texas74,0230.95×
Georgia39,6131.43×
New Jersey32,5921.42×
Pennsylvania32,5731.07×
North Carolina31,6561.17×
Virginia28,2531.29×
Illinois27,5090.92×
Maryland25,6761.66×
Ohio23,8160.86×
Massachusetts23,1621.3×
Michigan20,2590.86×
Washington17,9790.99×
Tennessee16,0710.89×
Arizona15,2180.83×
Indiana14,6510.89×
Colorado14,6431.03×
South Carolina13,7931.02×
Louisiana12,9621.11×
Missouri12,3510.85×
Connecticut12,1771.35×
Minnesota11,7870.91×
Alabama11,6660.93×
Wisconsin11,0180.81×
Oregon9,9560.96×
Kentucky8,3890.74×
Oklahoma7,9840.8×
Mississippi6,9090.93×
Nevada6,7540.77×
Kansas5,9010.83×
Utah5,8660.73×
Arkansas5,6470.76×
Washington, District of Columbia5,2231.93×
Iowa5,1020.69×
Hawaii4,1261.06×
Idaho3,5820.79×
Maine3,4921.08×
New Hampshire3,2900.93×
New Mexico3,1130.69×
Nebraska2,9910.66×
West Virginia2,9660.71×
Rhode Island2,9041.01×
Delaware2,7641.11×
Montana2,0840.83×
Alaska1,9351×
Vermont1,6521.04×
South Dakota1,1750.56×
Wyoming1,1540.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tobago audience
BrandAffinityCategory
Google Maps9.97×Internet & Social Media
Helen Mirren35.54×Movies & TV
Capital One9.8×Business & Career
Keira Knightley31.05×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Orlando Bloom24.84×Movies & TV
Indeed.com7.18×Business & Career
Bruce Willis12.37×Movies & TV
Beetlejuice8.27×Movies & TV
Catherine Zeta-Jones18.91×Movies & TV
Circle K11.31×Shopping
DeviantArt11.12×Internet & Social Media
Charlie Hunnam16.19×Movies & TV
CarGurus8.53×Cars & Mobility
Microblogging12.67×Technology & Electronics
Khan Academy11.84×Business & Career
Singer-songwriter5.51×Music & Radio
Aaron Rodgers8.64×Sports
Wattpad14.75×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tobago audience
TraitClusterScore
TravellingTHRILL1.66
Family OrientationCONSERVATISM1.49
Career OrientationPOWER1.48
Quality AwarenessPREMIUM1.44
Risk AppetiteTHRILL1.38
LGBTQ+ IdentityOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Tobago
CountryShare
United States60.4%
United Kingdom11.0%
Canada8.6%

See Tobago audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Tobago have in United States?

Tobago has an estimated audience of 902,090 people in United States, concentrated in New York and Florida.

What is the gender split and age of Tobago fans?

60.5% of Tobago fans are female, 39.5% are male, with an average age of 34.0 years.

Which brands do Tobago fans like most?

Tobago fans show strongest brand affinity for Google Maps (9.97×), Helen Mirren (35.54×), and Capital One (9.8×) over the country average.

Where do Tobago fans live in United States?

Tobago fans in United States are most concentrated in New York (reach 100,293), Florida (reach 97,240), and California (reach 82,416). These three regions account for the largest share of the active audience.

What other brands do Tobago fans also like?

Beyond Tobago itself, the audience over-indexes on Helen Mirren (35.54×), Capital One (9.8×), Keira Knightley (31.05×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tobago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.