Tobago Audience in United States
Tobago has an estimated audience of 902,090 people in United States. 60.5% are female, 39.5% are male, average age 34.0. Top regions: New York, Florida, California. Top brand affinities: Goop, Janitor, Historic site, Grinch, Wok.
The average Tobago fan in United States is 34.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, California. Top brand affinities include Goop, Janitor, Historic site, with strongest over-indexing on Goop (17.55× the country average). Demographically, the Tobago audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Travelling, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Tobago fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 34.0 |
| Estimated audience size | 902,090 |
Audience persona
The typical Tobago fan in United States is more female, around 34.0 years old, with strong Travelling tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 100,293 | 1.99× |
| Florida | 97,240 | 1.59× |
| California | 82,416 | 0.83× |
| Texas | 74,023 | 0.95× |
| Georgia | 39,613 | 1.43× |
| New Jersey | 32,592 | 1.42× |
| Pennsylvania | 32,573 | 1.07× |
| North Carolina | 31,656 | 1.17× |
| Virginia | 28,253 | 1.29× |
| Illinois | 27,509 | 0.92× |
| Maryland | 25,676 | 1.66× |
| Ohio | 23,816 | 0.86× |
| Massachusetts | 23,162 | 1.3× |
| Michigan | 20,259 | 0.86× |
| Washington | 17,979 | 0.99× |
| Tennessee | 16,071 | 0.89× |
| Arizona | 15,218 | 0.83× |
| Indiana | 14,651 | 0.89× |
| Colorado | 14,643 | 1.03× |
| South Carolina | 13,793 | 1.02× |
| Louisiana | 12,962 | 1.11× |
| Missouri | 12,351 | 0.85× |
| Connecticut | 12,177 | 1.35× |
| Minnesota | 11,787 | 0.91× |
| Alabama | 11,666 | 0.93× |
| Wisconsin | 11,018 | 0.81× |
| Oregon | 9,956 | 0.96× |
| Kentucky | 8,389 | 0.74× |
| Oklahoma | 7,984 | 0.8× |
| Mississippi | 6,909 | 0.93× |
| Nevada | 6,754 | 0.77× |
| Kansas | 5,901 | 0.83× |
| Utah | 5,866 | 0.73× |
| Arkansas | 5,647 | 0.76× |
| Washington, District of Columbia | 5,223 | 1.93× |
| Iowa | 5,102 | 0.69× |
| Hawaii | 4,126 | 1.06× |
| Idaho | 3,582 | 0.79× |
| Maine | 3,492 | 1.08× |
| New Hampshire | 3,290 | 0.93× |
| New Mexico | 3,113 | 0.69× |
| Nebraska | 2,991 | 0.66× |
| West Virginia | 2,966 | 0.71× |
| Rhode Island | 2,904 | 1.01× |
| Delaware | 2,764 | 1.11× |
| Montana | 2,084 | 0.83× |
| Alaska | 1,935 | 1× |
| Vermont | 1,652 | 1.04× |
| South Dakota | 1,175 | 0.56× |
| Wyoming | 1,154 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 17.55× | Internet & Social Media |
| Janitor | 20× | Home & Garden |
| Historic site | 11.57× | Arts & Culture |
| Grinch | 6.98× | Movies & TV |
| Wok | 10.77× | Food & Beverages |
| Google Home | 10.54× | Technology & Electronics |
| No Escape (1994 film) | 16.57× | Movies & TV |
| Governor of Michigan | 9.37× | Politics & Society |
| Hibachi | 9.42× | Food & Beverages |
| Grace Slick | 10.07× | Music & Radio |
| Vocal harmony | 5.18× | Music & Radio |
| Nationality | 2.01× | Politics & Society |
| headspace | 8.16× | Health |
| TV Fanatic | 8.87× | Movies & TV |
| Elsword | 13.55× | Games |
| Caesarea | 20× | Travel & Leisure |
| Product design | 1.61× | Business & Career |
| Guitar pedalboard | 14.7× | Music & Radio |
| Google Photos | 2.02× | Technology & Electronics |
| Hipster | 7.74× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.66 |
| Family Orientation | CONSERVATISM | 1.49 |
| Career Orientation | POWER | 1.48 |
| Quality Awareness | PREMIUM | 1.44 |
| Risk Appetite | THRILL | 1.38 |
| LGBTQ+ Identity | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.4% |
| United Kingdom | 11.0% |
| Canada | 8.6% |
See Tobago audiences in other countries
More Island audiences in United States
- Hawaii (19,022,488)
- Rhode Island (9,015,961)
- Hawaiian Islands (5,621,037)
- Oahu (5,139,917)
- Sicily (4,920,933)
Frequently asked questions
How many fans does Tobago have in United States?
Tobago has an estimated audience of 902,090 people in United States, concentrated in New York and Florida.
What is the gender split and age of Tobago fans?
60.5% of Tobago fans are female, 39.5% are male, with an average age of 34.0 years.
Which brands do Tobago fans like most?
Tobago fans show strongest brand affinity for Goop (17.55×), Janitor (20×), and Historic site (11.57×) over the country average.
Where do Tobago fans live in United States?
Tobago fans in United States are most concentrated in New York (reach 100,293), Florida (reach 97,240), and California (reach 82,416). These three regions account for the largest share of the active audience.
What other brands do Tobago fans also like?
Beyond Tobago itself, the audience over-indexes on Janitor (20×), Historic site (11.57×), Grinch (6.98×), and Wok (10.77×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tobago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.