Rascasse Audience Intelligence

Snap! Audience in United States

A data profile of the people who buy, follow and care about Snap! in United States — modelled from more than twelve digital signal sources. Snap! has an estimated audience of 3,432,626 people in United States.

#50among Band in United States#1282among Person in United States#895in Music & Radio

The average Snap! fan in United States is 37.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Greater Noida, NOE Sushi Bar, White Fox, with strongest over-indexing on Greater Noida (6156.66× the country average).

Demographically, the Snap! audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Snap! fan in United States is more female, around 37.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Greater Noida.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snap! profile in United States.

Audience size
3.4M
in United States
Gender
59.6%♀
40.4% male
Age
37.5
average years
Country rank
#9182
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Snap! fans

59.6% are female, 40.4% are male, average age 37.5.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Snap! audience in United States
MetricValue
Female59.6%
Male40.4%
Average age37.5
Estimated audience size3,432,626
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Snap! audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

20.2%

of the worldwide Snap! audience comes from United States.

Worldwide audience distribution share by country for Snap!
CountryShare
United States20.2%
India11.5%
France10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snap! audience in United States is strongest.

Fig. 05

Top regions by affinity

Snap! fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~60K1.43×
02Oklahoma~50K1.31×
03Connecticut~40K1.28×
04Arkansas~40K1.25×
05Massachusetts~80K1.20×
06Rhode Island~10K1.19×
07Mississippi~30K1.17×
08New York~200K1.16×
09North Dakota~8K1.14×
10New Jersey~100K1.13×
11South Carolina~60K1.11×
12Oregon~40K1.11×
13Indiana~70K1.10×
14Kentucky~50K1.09×
15Tennessee~80K1.08×
16Florida~200K1.06×
17Virginia~90K1.06×
18Maryland~60K1.06×
19Texas~300K1.05×
20Missouri~60K1.05×
21Pennsylvania~100K1.04×
22Alabama~50K1.03×
23Illinois~100K1.02×
24Washington~70K1.01×
25Ohio~100K1.00×
26Kansas~30K0.98×
27West Virginia~20K0.98×
28Georgia~100K0.94×
29North Carolina~100K0.94×
30Colorado~50K0.94×
31Iowa~30K0.93×
32South Dakota~7K0.93×
33Michigan~80K0.92×
34Minnesota~50K0.92×
35New Mexico~20K0.92×
36Vermont~6K0.92×
37New Hampshire~10K0.91×
38Alaska~7K0.91×
39Maine~10K0.90×
40Montana~9K0.89×
41California~300K0.87×
42Hawaii~10K0.87×
43Nebraska~10K0.86×
44Washington, District of Columbia~9K0.86×
45Utah~30K0.85×
46Idaho~10K0.85×
47Arizona~60K0.84×
48Nevada~30K0.82×
49Wisconsin~40K0.80×
50Delaware~7K0.74×
Fig. 06

Affinity by region

Affinity by region — Snap!, United States
0.74×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snap! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snap! audience
#·InterestCategoryAffinity×
01Greater NoidaTravel & Leisure6156.66×
02NOE Sushi BarTopic1587.05×
03Reel to RealMusic & Radio1471.93×
04Engagement 101 MagazineWebsite / Newspaper / Magazine338.83×
05White FoxPets & Animals299.95×
06Little Party DressFashion & Accessoires246.85×
07Press ClubMusic & Radio117.94×
08Texas Hill Country WineriesBrand88.78×
09Speedway MotorsCars & Mobility78.03×
10Mac DuggalFashion & Accessoires63.33×
11JoJo's Bizarre Adventure (video game)Games56.26×
12University of TampaBusiness & Career54.92×
13The Wedding ShopShopping47.14×
14True LifeMovies & TV32.39×
15Kathryn BigelowMovies & TV27.03×
16City managerPolitics & Society15.64×
17Rainbow ShopsFashion & Accessoires12.53×
18Zoom (TV channel)Technology & Electronics7.28×
19Kay JewelersFashion & Accessoires6.14×
20EntertainmentMovies & TV1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snap! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snap! audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.62×
Price SensitivityPREMIUM1.54×
IndividualismJOY1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snap! audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.92×
Early Adopter MentalityPOWER1.02×
PatriotismCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Snap! have in United States?

Snap! has an estimated audience of 3,432,626 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Snap! fans?

59.6% of Snap! fans are female, 40.4% are male, with an average age of 37.5 years.

03

Which brands do Snap! fans like most?

Snap! fans show strongest brand affinity for Greater Noida (6156.66×), NOE Sushi Bar (1587.05×), and White Fox (299.95×) over the country average.

04

Where do Snap! fans live in United States?

Snap! fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Snap! fans also like?

Beyond Snap! itself, the audience over-indexes on NOE Sushi Bar (1587.05×), White Fox (299.95×), Little Party Dress (246.85×), and Reel to Real (1471.93×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Snap! audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Snap!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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