Snap! Audience in United States

Snap! logo

Snap! has an estimated audience of 3,460,947 people in United States. 59.6% are female, 40.4% are male, average age 37.5. Top regions: Texas, California, Florida. Top brand affinities: Greater Noida, NOE Sushi Bar, White Fox, Little Party Dress, Reel to Real.

The average Snap! fan in United States is 37.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Greater Noida, NOE Sushi Bar, White Fox, with strongest over-indexing on Greater Noida (6156.66× the country average). Demographically, the Snap! audience skews more female with an average age of 37.5, and over-indexes on personality traits such as LGBTQ+ Identity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Snap! fans

Demographic split for Snap! audience in United States
MetricValue
Female59.6%
Male40.4%
Average age37.5
Estimated audience size3,460,947

Audience persona

The typical Snap! fan in United States is more female, around 37.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Greater Noida.

Top regions in United States

Top regions ranked by reach for Snap! in United States
RegionReachAffinity
Texas352,3741.18×
California331,5500.87×
Florida283,3881.21×
New York253,8551.31×
Pennsylvania126,5341.09×
Illinois121,8821.06×
Ohio113,6391.07×
New Jersey108,7951.24×
North Carolina106,8161.03×
Georgia103,8280.97×
Virginia98,9271.17×
Michigan86,6180.96×
Tennessee81,8921.18×
Massachusetts75,8961.11×
Washington70,7871.02×
Indiana70,7371.12×
Louisiana64,6091.45×
Maryland64,1311.08×
South Carolina63,0831.21×
Arizona61,1330.87×
Missouri59,5251.07×
Colorado52,0910.95×
Connecticut48,7041.4×
Oklahoma48,6391.27×
Kentucky47,7071.1×
Minnesota46,4690.94×
Alabama42,9020.89×
Wisconsin42,4520.82×
Oregon40,4361.02×
Arkansas37,6781.32×
Mississippi34,4951.21×
Kansas27,6691.01×
Nevada27,3890.82×
Utah26,7560.86×
Iowa26,5400.93×
New Mexico15,3000.88×
Nebraska14,3760.83×
Hawaii13,5900.91×
Idaho13,5800.78×
West Virginia13,3050.83×
Rhode Island11,1431.01×
New Hampshire9,6160.71×
Maine8,7230.7×
Washington, District of Columbia8,3260.8×
North Dakota8,0991.14×
Montana7,9600.83×
Delaware6,8850.72×
South Dakota6,6810.84×
Alaska5,4270.73×
Vermont5,0420.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snap! audience
BrandAffinityCategory
Greater Noida6156.66×Travel & Leisure
NOE Sushi Bar1587.05×
White Fox299.95×Pets & Animals
Little Party Dress246.85×Fashion & Accessoires
Reel to Real1471.93×Music & Radio
Speedway Motors78.03×Cars & Mobility
Press Club117.94×Music & Radio
Mac Duggal63.33×Fashion & Accessoires
Zoom (TV channel)7.28×Technology & Electronics
The Wedding Shop47.14×Shopping
Rick Steves25.96×Travel & Leisure
City manager15.64×Politics & Society
University of Tampa54.92×Business & Career
Engagement 101 Magazine338.83×
Kathryn Bigelow27.03×Movies & TV
Rainbow Shops12.53×Fashion & Accessoires
Texas Hill Country Wineries88.78×
Entertainment1.72×Movies & TV
True Life32.39×Movies & TV
Kay Jewelers6.14×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snap! audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.5
Quality AwarenessPREMIUM1.46
Early Adopter MentalityPOWER1.4
PatriotismCONSERVATISM1.4
Urban LifestyleOPEN1.36
DIY MentalityTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Snap!
CountryShare
United States20.9%
India11.0%
France10.1%

See Snap! audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Snap! have in United States?

Snap! has an estimated audience of 3,460,947 people in United States, concentrated in Texas and California.

What is the gender split and age of Snap! fans?

59.6% of Snap! fans are female, 40.4% are male, with an average age of 37.5 years.

Which brands do Snap! fans like most?

Snap! fans show strongest brand affinity for Greater Noida (6156.66×), NOE Sushi Bar (1587.05×), and White Fox (299.95×) over the country average.

Where do Snap! fans live in United States?

Snap! fans in United States are most concentrated in Texas (reach 352,374), California (reach 331,550), and Florida (reach 283,388). These three regions account for the largest share of the active audience.

What other brands do Snap! fans also like?

Beyond Snap! itself, the audience over-indexes on NOE Sushi Bar (1587.05×), White Fox (299.95×), Little Party Dress (246.85×), and Reel to Real (1471.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snap!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.