Rascasse Audience Intelligence

Snap! Audience in Germany

A data profile of the people who buy, follow and care about Snap! in Germany — modelled from more than twelve digital signal sources. Snap! has an estimated audience of 542,471 people in Germany.

#119among Band in Germany#2039among Person in Germany#1234in Music & Radio

The average Snap! fan in Germany is 38.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ina Müller, Laura Wontorra, Iris Berben, with strongest over-indexing on Ina Müller (180.94× the country average).

Demographically, the Snap! audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Snap! fan in Germany is balanced, around 38.9 years old, with strong Family Orientation tendencies and a notable affinity for Ina Müller.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snap! profile in Germany.

Audience size
542K
in Germany
Gender
48.5%♀
51.5% male
Age
38.9
average years
Country rank
#10992
Person in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Snap! fans

48.5% are female, 51.5% are male, average age 38.9.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Snap! audience in Germany
MetricValue
Female48.5%
Male51.5%
Average age38.9
Estimated audience size542,471
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Snap! audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3926%
40-4924%
50+14%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Snap! audience comes from Germany.

Worldwide audience distribution share by country for Snap!
CountryShare
United States20.2%
India11.5%
France10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snap! audience in Germany is strongest.

Fig. 05

Top regions by affinity

Snap! fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.40×
02Saarland~8K1.34×
03Bayern~100K1.25×
04Bremen~5K1.20×
05Nordrhein-Westfalen~100K1.19×
06Niedersachsen~60K1.15×
07Baden-Württemberg~70K1.04×
08Rheinland-Pfalz~20K0.98×
09Schleswig-Holstein~20K0.96×
10Berlin~20K0.87×
11Hamburg~10K0.87×
12Brandenburg~10K0.81×
13Thüringen~10K0.78×
14Mecklenburg-Vorpommern~7K0.75×
15Sachsen~20K0.74×
16Sachsen-Anhalt~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Snap!, Germany
0.73×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snap! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snap! audience
#·InterestCategoryAffinity×
01Plácido DomingoMusic & Radio201.66×
02Ina MüllerMovies & TV180.94×
03HaddawayMusic & Radio141.42×
04Ace of BaseMusic & Radio123.06×
05Element of CrimeMusic & Radio91.06×
06Sebastian BezzelMovies & TV91.04×
07Paula BeerMovies & TV91.04×
08Daphne de LuxeMovies & TV90.98×
09Bastian BielendorferLiterature90.84×
10Alvin and the ChipmunksMusic & Radio80.47×
11Iris BerbenMovies & TV61.10×
12Laura LarssonMusic & Radio61.01×
13Ulrike FolkertsMovies & TV60.98×
14Jessy WellmerMovies & TV60.92×
15Kamilla SenjoMovies & TV60.89×
16Mareile HöppnerMovies & TV60.89×
17Laura WontorraMovies & TV60.78×
18Johannes B. KernerMovies & TV60.78×
19Alexander BommesMovies & TV45.99×
20DJ BoBoMusic & Radio44.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snap! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snap! audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.78×
Career OrientationPOWER3.05×
MindfulnessBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snap! audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.73×
PatriotismCONSERVATISM0.78×
Quality AwarenessPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Snap! have in Germany?

Snap! has an estimated audience of 542,471 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Snap! fans?

48.5% of Snap! fans are female, 51.5% are male, with an average age of 38.9 years.

03

Which brands do Snap! fans like most?

Snap! fans show strongest brand affinity for Ina Müller (180.94×), Laura Wontorra (60.78×), and Iris Berben (61.1×) over the country average.

04

Where do Snap! fans live in Germany?

Snap! fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Snap! fans also like?

Beyond Snap! itself, the audience over-indexes on Laura Wontorra (60.78×), Iris Berben (61.1×), Sebastian Bezzel (91.04×), and Bastian Bielendorfer (90.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Band audiences in Germany

See Snap! audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Snap!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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