Snap! Audience in Germany
Snap! has an estimated audience of 504,988 people in Germany. 48.5% are female, 51.5% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Iris Berben, Plácido Domingo, Laura Wontorra, Ace of Base, Sebastian Bezzel.
The average Snap! fan in Germany is 38.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Iris Berben, Plácido Domingo, Laura Wontorra, with strongest over-indexing on Iris Berben (61.1× the country average). Demographically, the Snap! audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Snap! fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 38.9 |
| Estimated audience size | 504,988 |
Audience persona
The typical Snap! fan in Germany is balanced, around 38.9 years old, with strong Community Orientation tendencies and a notable affinity for Iris Berben.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 130,254 | 1.18× |
| Bayern | 100,900 | 1.24× |
| Baden-Württemberg | 68,096 | 0.99× |
| Hessen | 60,228 | 1.57× |
| Niedersachsen | 54,639 | 1.11× |
| Rheinland-Pfalz | 25,465 | 1.01× |
| Berlin | 20,469 | 0.91× |
| Sachsen | 19,501 | 0.79× |
| Schleswig-Holstein | 17,025 | 0.94× |
| Brandenburg | 12,851 | 0.82× |
| Thüringen | 10,312 | 0.8× |
| Hamburg | 9,885 | 0.87× |
| Sachsen-Anhalt | 9,553 | 0.73× |
| Saarland | 7,611 | 1.23× |
| Mecklenburg-Vorpommern | 6,862 | 0.71× |
| Bremen | 4,812 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iris Berben | 61.1× | Movies & TV |
| Plácido Domingo | 201.66× | Music & Radio |
| Laura Wontorra | 60.78× | Movies & TV |
| Ace of Base | 123.06× | Music & Radio |
| Sebastian Bezzel | 91.04× | Movies & TV |
| Bastian Bielendorfer | 90.84× | Literature |
| Kamilla Senjo | 60.89× | Movies & TV |
| Jessy Wellmer | 60.92× | Movies & TV |
| Alvin and the Chipmunks | 80.47× | Music & Radio |
| Johannes B. Kerner | 60.78× | Movies & TV |
| Haddaway | 141.42× | Music & Radio |
| Laura Larsson | 61.01× | Music & Radio |
| Element of Crime | 91.06× | Music & Radio |
| Alexander Bommes | 45.99× | Movies & TV |
| Ulrike Folkerts | 60.98× | Movies & TV |
| Paula Beer | 91.04× | Movies & TV |
| Singer-songwriter | 15.36× | Music & Radio |
| DJ BoBo | 44.21× | Music & Radio |
| Daphne de Luxe | 90.98× | Movies & TV |
| Jens Riewa | 48.79× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.92 |
| Tradition | CONSERVATISM | 1.32 |
| Patriotism | CONSERVATISM | 1.31 |
| Family Orientation | CONSERVATISM | 1.24 |
| Price Sensitivity | PREMIUM | 1.23 |
| Individualism | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| India | 11.0% |
| France | 10.1% |
See Snap! audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
- Fun (6,044,687)
- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Snap! have in Germany?
Snap! has an estimated audience of 504,988 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Snap! fans?
48.5% of Snap! fans are female, 51.5% are male, with an average age of 38.9 years.
Which brands do Snap! fans like most?
Snap! fans show strongest brand affinity for Iris Berben (61.1×), Plácido Domingo (201.66×), and Laura Wontorra (60.78×) over the country average.
Where do Snap! fans live in Germany?
Snap! fans in Germany are most concentrated in Nordrhein-Westfalen (reach 130,254), Bayern (reach 100,900), and Baden-Württemberg (reach 68,096). These three regions account for the largest share of the active audience.
What other brands do Snap! fans also like?
Beyond Snap! itself, the audience over-indexes on Plácido Domingo (201.66×), Laura Wontorra (60.78×), Ace of Base (123.06×), and Sebastian Bezzel (91.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Snap!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.