Rascasse Audience Intelligence

Iris Berben Audience in Germany

A data profile of the people who buy, follow and care about Iris Berben in Germany — modelled from more than twelve digital signal sources. Iris Berben has an estimated audience of 4,185,895 people in Germany.

#13among Actor Actress or TV Star in Germany#53among Person in Germany#101in Movies & TV

The average Iris Berben fan in Germany is 45.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Thomas Gottschalk, Snap!, Ina Müller, with strongest over-indexing on Thomas Gottschalk (27.33× the country average).

Demographically, the Iris Berben audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Tradition, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Iris Berben fan in Germany is more female, around 45.3 years old, with strong Tradition tendencies and a notable affinity for Thomas Gottschalk.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iris Berben profile in Germany.

Audience size
4.2M
in Germany
Gender
65.0%♀
35.0% male
Age
45.3
average years
Country rank
#1384
Person in Germany
Fig. 01

Search interest · 12-month trend

-65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Iris Berben fans

65.0% are female, 35.0% are male, average age 45.3.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Iris Berben audience in Germany
MetricValue
Female65.0%
Male35.0%
Average age45.3
Estimated audience size4,185,895
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Iris Berben audience in Germany
Age bracketShare%
16-197%
20-2914%
30-3920%
40-4929%
50+31%
Fig. 04

Worldwide distribution

85.5%

of the worldwide Iris Berben audience comes from Germany.

Worldwide audience distribution share by country for Iris Berben
CountryShare
Germany85.5%
Austria5.2%
Switzerland3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iris Berben audience in Germany is strongest.

Fig. 05

Top regions by affinity

Iris Berben fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~100K1.20×
02Thüringen~100K1.17×
03Schleswig-Holstein~200K1.14×
04Brandenburg~200K1.14×
05Sachsen-Anhalt~100K1.12×
06Sachsen~300K1.08×
07Niedersachsen~500K1.06×
08Nordrhein-Westfalen~1M1.01×
09Rheinland-Pfalz~200K0.96×
10Bayern~700K0.94×
11Bremen~40K0.91×
12Berlin~200K0.90×
13Hamburg~100K0.90×
14Saarland~50K0.88×
15Hessen~300K0.85×
16Baden-Württemberg~500K0.81×
Fig. 06

Affinity by region

Affinity by region — Iris Berben, Germany
0.81×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iris Berben audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iris Berben audience
#·InterestCategoryAffinity×
01Snap!Music & Radio61.10×
02GlasperlenspielMusic & Radio37.75×
03Thomas GottschalkMovies & TV27.33×
04Ina MüllerMovies & TV23.72×
05Barbara SchönebergerMovies & TV17.88×
06Roland KaiserMusic & Radio9.16×
07Udo JürgensMusic & Radio8.73×
08Richard GereMovies & TV7.78×
09Michael Patrick KellyMusic & Radio6.85×
10Maite KellyMusic & Radio5.95×
11Matthias ReimMusic & Radio5.85×
12Wolfgang PetryMusic & Radio5.32×
13Alles was zähltMovies & TV5.31×
14Andy BorgMusic & Radio5.26×
15Peter MaffayMusic & Radio4.97×
16Udo LindenbergMusic & Radio4.66×
17Florian SilbereisenMusic & Radio4.00×
18Sarah ConnorMusic & Radio3.88×
19Helene FischerMusic & Radio2.77×
20TagesschauMovies & TV2.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iris Berben audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iris Berben audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.35×
Family OrientationCONSERVATISM1.34×
Need for SecurityCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iris Berben audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Early Adopter MentalityPOWER0.80×
Sports ActivityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Iris Berben have in Germany?

Iris Berben has an estimated audience of 4,185,895 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Iris Berben fans?

65.0% of Iris Berben fans are female, 35.0% are male, with an average age of 45.3 years.

03

Which brands do Iris Berben fans like most?

Iris Berben fans show strongest brand affinity for Thomas Gottschalk (27.33×), Snap! (61.1×), and Ina Müller (23.72×) over the country average.

04

Where do Iris Berben fans live in Germany?

Iris Berben fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Iris Berben fans also like?

Beyond Iris Berben itself, the audience over-indexes on Snap! (61.1×), Ina Müller (23.72×), Barbara Schöneberger (17.88×), and Roland Kaiser (9.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Iris Berben audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Iris Berben. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →