Iris Berben Audience in Germany
Iris Berben has an estimated audience of 4,744,651 people in Germany. 61.1% are female, 38.9% are male, average age 46.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Time (magazine), Jack White, Umut Bulut.
The average Iris Berben fan in Germany is 46.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Time (magazine), with strongest over-indexing on Rossmann (1.72× the country average). Demographically, the Iris Berben audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Iris Berben fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 46.6 |
| Estimated audience size | 4,744,651 |
Audience persona
The typical Iris Berben fan in Germany is more female, around 46.6 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,153,979 | 1.11× |
| Bayern | 733,034 | 0.96× |
| Baden-Württemberg | 529,374 | 0.82× |
| Niedersachsen | 510,808 | 1.11× |
| Hessen | 320,072 | 0.89× |
| Rheinland-Pfalz | 228,068 | 0.96× |
| Sachsen | 210,914 | 0.91× |
| Berlin | 205,334 | 0.97× |
| Schleswig-Holstein | 197,597 | 1.16× |
| Brandenburg | 164,802 | 1.12× |
| Thüringen | 130,815 | 1.08× |
| Sachsen-Anhalt | 123,684 | 1.01× |
| Mecklenburg-Vorpommern | 106,917 | 1.18× |
| Hamburg | 103,947 | 0.97× |
| Saarland | 48,048 | 0.82× |
| Bremen | 38,140 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.72× | Shopping |
| Home Office | 2.57× | Business & Career |
| Time (magazine) | 3.95× | News |
| Jack White | 1.85× | Movies & TV |
| Umut Bulut | 15× | Sports |
| Esra Erol | 3.64× | Movies & TV |
| Preacher (comics) | 4× | Literature |
| Granola | 5.41× | Food & Beverages |
| Home Delivery | 1.6× | Food & Beverages |
| Emperor Entertainment Group | 2.02× | Business & Career |
| Competitive dance | 2.69× | Sports |
| Figure painting (hobby) | 1.89× | Arts & Culture |
| Homesteading | 2.83× | Home & Garden |
| Samanyolu Haber | 1.96× | Movies & TV |
| Ho, Ghana | 1.96× | Travel & Leisure |
| Zagreb | 1.68× | Travel & Leisure |
| Volvo V60 | 1.9× | Cars & Mobility |
| Information sensitivity | 2.11× | Technology & Electronics |
| Carrie (novel) | 2.25× | Literature |
| New Era (Namibia) | 1.66× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.33 |
| Healthy Lifestyle | BALANCE | 1.23 |
| LGBTQ+ Identity | OPEN | 1.21 |
| Community Orientation | OPEN | 1.1 |
| Family Orientation | CONSERVATISM | 1.05 |
| DIY Mentality | THRILL | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.4% |
| Austria | 4.9% |
| Switzerland | 3.2% |
See Iris Berben audiences in other countries
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Frequently asked questions
How many fans does Iris Berben have in Germany?
Iris Berben has an estimated audience of 4,744,651 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Iris Berben fans?
61.1% of Iris Berben fans are female, 38.9% are male, with an average age of 46.6 years.
Which brands do Iris Berben fans like most?
Iris Berben fans show strongest brand affinity for Rossmann (1.72×), Home Office (2.57×), and Time (magazine) (3.95×) over the country average.
Where do Iris Berben fans live in Germany?
Iris Berben fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,153,979), Bayern (reach 733,034), and Baden-Württemberg (reach 529,374). These three regions account for the largest share of the active audience.
What other brands do Iris Berben fans also like?
Beyond Iris Berben itself, the audience over-indexes on Home Office (2.57×), Time (magazine) (3.95×), Jack White (1.85×), and Umut Bulut (15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Iris Berben. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.