Rascasse Audience Intelligence

Ina Müller Audience in Germany

A data profile of the people who buy, follow and care about Ina Müller in Germany — modelled from more than twelve digital signal sources. Ina Müller has an estimated audience of 3,531,064 people in Germany.

#8among TV personality in Germany#72among Person in Germany#123in Movies & TV

The average Ina Müller fan in Germany is 43.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Iris Berben, Laura Wontorra, Sebastian Bezzel, with strongest over-indexing on Iris Berben (23.72× the country average).

Demographically, the Ina Müller audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Community Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ina Müller fan in Germany is more female, around 43.7 years old, with strong Community Orientation tendencies and a notable affinity for Iris Berben.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ina Müller profile in Germany.

Audience size
3.5M
in Germany
Gender
65.4%♀
34.6% male
Age
43.7
average years
Country rank
#1725
Person in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ina Müller fans

65.4% are female, 34.6% are male, average age 43.7.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for Ina Müller audience in Germany
MetricValue
Female65.4%
Male34.6%
Average age43.7
Estimated audience size3,531,064
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Ina Müller audience in Germany
Age bracketShare%
16-198%
20-2916%
30-3921%
40-4931%
50+24%
Fig. 04

Worldwide distribution

97.7%

of the worldwide Ina Müller audience comes from Germany.

Worldwide audience distribution share by country for Ina Müller
CountryShare
Germany97.7%
Netherlands0.3%
Italy0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ina Müller audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ina Müller fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~90K1.30×
02Schleswig-Holstein~200K1.26×
03Niedersachsen~400K1.23×
04Sachsen-Anhalt~100K1.14×
05Brandenburg~100K1.13×
06Thüringen~100K1.12×
07Sachsen~200K1.10×
08Hamburg~80K0.99×
09Nordrhein-Westfalen~700K0.93×
10Bremen~30K0.93×
11Rheinland-Pfalz~200K0.90×
12Saarland~40K0.84×
13Bayern~500K0.83×
14Baden-Württemberg~400K0.78×
15Hessen~200K0.76×
16Berlin~100K0.76×
Fig. 06

Affinity by region

Affinity by region — Ina Müller, Germany
0.76×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ina Müller audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ina Müller audience
#·InterestCategoryAffinity×
01Daphne de LuxeMovies & TV33.79×
02Sebastian BezzelMovies & TV33.23×
03Paula BeerMovies & TV33.10×
04Ulrike FolkertsMovies & TV24.35×
05Iris BerbenMovies & TV23.72×
06Laura LarssonMusic & Radio23.21×
07Element of CrimeMusic & Radio23.19×
08Kamilla SenjoMovies & TV23.03×
09Mareile HöppnerMovies & TV23.03×
10Jessy WellmerMovies & TV22.82×
11Johannes B. KernerMovies & TV22.79×
12Bastian BielendorferLiterature22.54×
13Jens RiewaMovies & TV20.99×
14Laura WontorraMovies & TV19.59×
15Alexander BommesMovies & TV17.86×
16Anna LoosMovies & TV12.11×
17Wotan Wilke MöhringMovies & TV10.85×
18Johannes OerdingMusic & Radio10.60×
19Barbara SchönebergerMovies & TV8.62×
20Collien Ulmen-FernandesMovies & TV5.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ina Müller audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ina Müller audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.27×
Healthy LifestyleBALANCE1.22×
CreativityOPEN1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ina Müller audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.49×
IndividualismJOY0.54×
Career OrientationPOWER0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ina Müller have in Germany?

Ina Müller has an estimated audience of 3,531,064 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ina Müller fans?

65.4% of Ina Müller fans are female, 34.6% are male, with an average age of 43.7 years.

03

Which brands do Ina Müller fans like most?

Ina Müller fans show strongest brand affinity for Iris Berben (23.72×), Laura Wontorra (19.59×), and Sebastian Bezzel (33.23×) over the country average.

04

Where do Ina Müller fans live in Germany?

Ina Müller fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Niedersachsen (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Ina Müller fans also like?

Beyond Ina Müller itself, the audience over-indexes on Laura Wontorra (19.59×), Sebastian Bezzel (33.23×), Jessy Wellmer (22.82×), and Kamilla Senjo (23.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Ina Müller audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ina Müller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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