Kay Jewelers Audience in United States

Kay Jewelers logo

Kay Jewelers has an estimated audience of 11,259,411 people in United States. 69.0% are female, 31.0% are male, average age 40.0. Top regions: Texas, Florida, California. Top brand affinities: Zebra, Dollar Tree, Yahoo!奇摩名人娛樂, Health And Beauty, Lauren Graham.

The average Kay Jewelers fan in United States is 40.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Zebra, Dollar Tree, Yahoo!奇摩名人娛樂, with strongest over-indexing on Zebra (7.82× the country average). Demographically, the Kay Jewelers audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Kay Jewelers fans

Demographic split for Kay Jewelers audience in United States
MetricValue
Female69.0%
Male31.0%
Average age40.0
Estimated audience size11,259,411

Audience persona

The typical Kay Jewelers fan in United States is more female, around 40.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Zebra.

Top regions in United States

Top regions ranked by reach for Kay Jewelers in United States
RegionReachAffinity
Texas855,7570.88×
Florida836,8561.1×
California700,8200.57×
Ohio609,3781.76×
New York514,2150.82×
Georgia490,1541.41×
Pennsylvania484,3081.28×
North Carolina451,8721.33×
Illinois368,7520.98×
Michigan349,7871.19×
Alabama298,9971.9×
Tennessee296,7491.31×
Indiana294,6951.43×
Virginia279,5181.02×
South Carolina257,2831.52×
Kentucky217,7671.54×
Louisiana211,2491.45×
Arizona207,4400.9×
New Jersey200,0460.7×
Massachusetts192,9560.87×
Missouri186,5931.03×
Maryland183,0050.95×
Wisconsin175,7411.04×
Mississippi153,7801.66×
Washington135,4910.6×
Colorado130,9960.74×
Minnesota120,5380.75×
Iowa109,3291.18×
Connecticut107,1000.95×
Oklahoma104,4060.84×
West Virginia103,8891.98×
Arkansas92,6821×
Oregon82,9230.64×
Nevada80,0300.73×
Kansas78,1530.88×
Utah53,4030.53×
New Mexico48,9580.87×
Nebraska46,2160.82×
New Hampshire45,8351.03×
Hawaii39,2940.81×
Maine38,8680.96×
Rhode Island36,7001.02×
Idaho30,7070.54×
Delaware30,2660.97×
South Dakota17,9120.69×
North Dakota17,8430.77×
Washington, District of Columbia17,3910.51×
Alaska15,6640.65×
Vermont15,6240.79×
Montana15,5120.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kay Jewelers audience
BrandAffinityCategory
Zebra7.82×Music & Radio
Dollar Tree2.07×Shopping
Yahoo!奇摩名人娛樂2.18×Internet & Social Media
Health And Beauty3.15×Beauty & Wellness
Lauren Graham8.13×Movies & TV
Zales6.67×Fashion & Accessoires
ThirdLove13.17×Fashion & Accessoires
Marshalls1.97×Fashion & Accessoires
Kohl's1.67×Shopping
Ross Stores10.18×Fashion & Accessoires
Whataburger2.71×Food & Beverages
Makeup Tutorials2.87×Beauty & Wellness
Yahoo!ショッピング1.9×
tuesday morning12.56×Shopping
Home decorating ideas2.69×Home & Garden
triumph14.48×Fashion & Accessoires
Bath and Bodyworks2.8×Shopping
Architecture & Design2.79×Business & Career
Fashion Nova2.11×Shopping
Healthy habits2.12×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kay Jewelers audience
TraitClusterScore
Luxury OrientationPREMIUM1.8
ExtroversionTHRILL1.33
IndulgenceJOY1.31
Quality AwarenessPREMIUM1.29
Price SensitivityPREMIUM1.23
Family OrientationCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Kay Jewelers
CountryShare
United States96.9%
Canada0.7%
India0.6%

See Kay Jewelers audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Kay Jewelers have in United States?

Kay Jewelers has an estimated audience of 11,259,411 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Kay Jewelers fans?

69.0% of Kay Jewelers fans are female, 31.0% are male, with an average age of 40.0 years.

Which brands do Kay Jewelers fans like most?

Kay Jewelers fans show strongest brand affinity for Zebra (7.82×), Dollar Tree (2.07×), and Yahoo!奇摩名人娛樂 (2.18×) over the country average.

Where do Kay Jewelers fans live in United States?

Kay Jewelers fans in United States are most concentrated in Texas (reach 855,757), Florida (reach 836,856), and California (reach 700,820). These three regions account for the largest share of the active audience.

What other brands do Kay Jewelers fans also like?

Beyond Kay Jewelers itself, the audience over-indexes on Dollar Tree (2.07×), Yahoo!奇摩名人娛樂 (2.18×), Health And Beauty (3.15×), and Lauren Graham (8.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kay Jewelers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.