Rascasse Audience Intelligence

Kay Jewelers Target Market in United States

Kay Jewelers has an estimated audience of 9.5M people in United States.

#413among brands in United States#196in Fashion & Accessoires

The average Kay Jewelers fan in United States is 40.7 years old, more female, and lives primarily in Florida.

Interest is seasonal: February, November and December account for 37% of the year's searches, September is the quietest month.

Most fans live in Florida, Ohio, California.

Top affinities include triumph, ThirdLove, Ross Stores, with strongest over-indexing on triumph (14.48× the country average).

Demographically, the Kay Jewelers audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

The typical Kay Jewelers fan in United States is more female, around 40.7 years old, with strong Luxury Orientation tendencies and a notable affinity for triumph.

Category: Fashion & Accessoires · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
9.5M
in United States
Gender
69.0%♀
31.0% male
Age
40.7
average years
Country rank
#3799
among all objects in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Kay Jewelers

69.0% are female, 31.0% are male, average age 40.7.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Kay Jewelers audience in United States
MetricValue
Female69.0%
Male31.0%
Average age40.7
Estimated audience size9.5M
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Kay Jewelers audience in United States
Age bracketShare%
16-2418%
25-3419%
35-4421%
45-5422%
55+21%
Fig. 04

Worldwide distribution

96.8%

of the worldwide Kay Jewelers audience comes from United States.

Worldwide audience distribution share by country for Kay Jewelers
CountryShare
United States96.8%
Canada0.5%
India0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kay Jewelers customers by region in United States
#RegionReachAffinity×
01West Virginia~100K2.15×
02Alabama~300K1.88×
03Ohio~600K1.75×
04Mississippi~100K1.70×
05Kentucky~200K1.55×
06South Carolina~200K1.51×
07Louisiana~200K1.47×
08Indiana~300K1.40×
09Georgia~400K1.37×
10Tennessee~300K1.33×
11North Carolina~400K1.29×
12Iowa~100K1.23×
13Pennsylvania~400K1.22×
14Michigan~300K1.14×
15Florida~700K1.10×
16New Hampshire~40K1.06×
17Rhode Island~30K1.06×
18Wisconsin~200K1.03×
19Arkansas~90K1.03×
20Missouri~200K1.02×
21Delaware~30K1.01×
22Maine~40K1.00×
23Virginia~200K0.99×
24Connecticut~100K0.94×
25Illinois~300K0.93×
26Arizona~200K0.91×
27Maryland~200K0.91×
28New Mexico~50K0.89×
29Kansas~70K0.88×
30Texas~500K0.85×
31Hawaii~30K0.85×
32Oklahoma~90K0.83×
33Massachusetts~200K0.82×
34Vermont~10K0.82×
35Nebraska~50K0.81×
36North Dakota~20K0.81×
37South Dakota~20K0.78×
38New York~400K0.75×
39Minnesota~100K0.75×
40Colorado~100K0.73×
41Alaska~10K0.73×
42Nevada~70K0.72×
43Wyoming~10K0.66×
44New Jersey~200K0.64×
45Oregon~80K0.63×
46Washington~100K0.58×
47Idaho~30K0.57×
48Utah~50K0.53×
49California~600K0.52×
50Montana~20K0.50×
Fig. 06

Affinity by region

Affinity by region — Kay Jewelers, United States
0.50×1.00×2.15×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kay Jewelers audience vs. the country average
#·InterestCategoryAffinity×
01triumphFashion & Accessoires14.48×
02ThirdLoveFashion & Accessoires13.17×
03Ross StoresFashion & Accessoires10.18×
04Lauren GrahamMovies & TV8.13×
05ZalesFashion & Accessoires6.67×
06City BankBusiness & Career4.90×
07Polo Ralph LaurenFashion & Accessoires3.95×
08Makeup LessonsBeauty & Wellness3.62×
09Indiana Hoosiers footballSports3.30×
10Health And BeautyBeauty & Wellness3.15×
11Makeup TutorialsBeauty & Wellness2.87×
12Architecture & DesignBusiness & Career2.79×
13WhataburgerFood & Beverages2.71×
14Home decorating ideasHome & Garden2.69×
15H.O.M.E.Home & Garden2.20×
16Healthy habitsHealth2.12×
17Fashion NovaShopping2.11×
18Dollar TreeShopping2.07×
19MarshallsFashion & Accessoires1.97×
20Kohl'sShopping1.67×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kay Jewelers audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kay Jewelers audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.63×
Design AffinityPREMIUM1.41×
Quality AwarenessPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kay Jewelers audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.50×
PatriotismCONSERVATISM0.53×
SpiritualityBALANCE0.55×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kay Jewelers over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/kay-jewelers-127480” · Methodology