Rascasse Audience Intelligence

Kay Jewelers Target Market in United States

A data profile of the people who buy, follow and care about Kay Jewelers in United States — modelled from more than twelve digital signal sources. Kay Jewelers has an estimated audience of 11,343,286 people in United States.

#319among Brand in United States#161in Fashion & Accessoires

The average Kay Jewelers fan in United States is 40.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Zebra, City Bank, Dollar Tree, with strongest over-indexing on Zebra (7.82× the country average).

Demographically, the Kay Jewelers audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kay Jewelers fan in United States is more female, around 40.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Zebra.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kay Jewelers profile in United States.

Audience size
11.3M
in United States
Gender
69.0%♀
31.0% male
Age
40.0
average years
Country rank
#3161
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kay Jewelers

69.0% are female, 31.0% are male, average age 40.0.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Kay Jewelers audience in United States
MetricValue
Female69.0%
Male31.0%
Average age40.0
Estimated audience size11,343,286
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Kay Jewelers audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3921%
40-4922%
50+21%
Fig. 04

Worldwide distribution

96.9%

of the worldwide Kay Jewelers audience comes from United States.

Worldwide audience distribution share by country for Kay Jewelers
CountryShare
United States96.9%
Canada0.7%
India0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kay Jewelers audience in United States is strongest.

Fig. 05

Top regions by affinity

Kay Jewelers customers by region in United States
#RegionReachAffinity×
01West Virginia~100K2.15×
02Alabama~300K1.88×
03Ohio~600K1.75×
04Mississippi~200K1.70×
05Kentucky~200K1.55×
06South Carolina~300K1.51×
07Louisiana~200K1.47×
08Indiana~300K1.40×
09Georgia~500K1.37×
10Tennessee~300K1.33×
11North Carolina~400K1.29×
12Iowa~100K1.23×
13Pennsylvania~500K1.22×
14Michigan~300K1.14×
15Florida~800K1.10×
16New Hampshire~50K1.06×
17Rhode Island~40K1.06×
18Wisconsin~200K1.03×
19Arkansas~100K1.03×
20Missouri~200K1.02×
21Delaware~30K1.01×
22Maine~40K1.00×
23Virginia~300K0.99×
24Connecticut~100K0.94×
25Illinois~300K0.93×
26Arizona~200K0.91×
27Maryland~200K0.91×
28New Mexico~50K0.89×
29Kansas~80K0.88×
30Texas~800K0.85×
31Hawaii~40K0.85×
32Oklahoma~100K0.83×
33Massachusetts~200K0.82×
34Vermont~20K0.82×
35Nebraska~50K0.81×
36North Dakota~20K0.81×
37South Dakota~20K0.78×
38New York~500K0.75×
39Minnesota~100K0.75×
40Colorado~100K0.73×
41Alaska~20K0.73×
42Nevada~80K0.72×
43New Jersey~200K0.64×
44Oregon~80K0.63×
45Washington~100K0.58×
46Idaho~30K0.57×
47Utah~50K0.53×
48California~600K0.52×
49Montana~20K0.50×
50Washington, District of Columbia~20K0.49×
Fig. 06

Affinity by region

Affinity by region — Kay Jewelers, United States
0.49×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kay Jewelers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kay Jewelers audience
#·InterestCategoryAffinity×
01triumphFashion & Accessoires14.48×
02ThirdLoveFashion & Accessoires13.17×
03tuesday morningShopping12.56×
04Ross StoresFashion & Accessoires10.18×
05Lauren GrahamMovies & TV8.13×
06ZebraMusic & Radio7.82×
07ZalesFashion & Accessoires6.67×
08City BankBusiness & Career4.90×
09Polo Ralph LaurenFashion & Accessoires3.95×
10Indiana Hoosiers footballSports3.30×
11Health And BeautyBeauty & Wellness3.15×
12Makeup TutorialsBeauty & Wellness2.87×
13Bath and BodyworksShopping2.80×
14Architecture & DesignBusiness & Career2.79×
15WhataburgerFood & Beverages2.71×
16Home decorating ideasHome & Garden2.69×
17Fashion NovaShopping2.11×
18Dollar TreeShopping2.07×
19MarshallsFashion & Accessoires1.97×
20Kohl'sShopping1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kay Jewelers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kay Jewelers audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.63×
Design AffinityPREMIUM1.41×
Quality AwarenessPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kay Jewelers audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.50×
PatriotismCONSERVATISM0.53×
SpiritualityBALANCE0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kay Jewelers's target market in United States?

Kay Jewelers's target market in United States covers an estimated 11,343,286 people, concentrated in Florida and Texas.

02

What is the gender split and age of Kay Jewelers customers?

69.0% of the Kay Jewelers audience are female, 31.0% are male, with an average age of 40.0 years.

03

Which brands do Kay Jewelers fans like most?

Kay Jewelers fans show strongest brand affinity for Zebra (7.82×), City Bank (4.9×), and Dollar Tree (2.07×) over the country average.

04

Where do Kay Jewelers fans live in United States?

Kay Jewelers fans in United States are most concentrated in Florida (reach ~800K), Texas (reach ~800K), and California (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Kay Jewelers fans also like?

Beyond Kay Jewelers itself, the audience over-indexes on City Bank (4.9×), Dollar Tree (2.07×), Health And Beauty (3.15×), and Zales (6.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Kay Jewelers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kay Jewelers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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