Zebra Audience in United States
Zebra has an estimated audience of 3,538,943 people in United States. 42.6% are female, 57.4% are male, average age 42.1. Top brand affinities: Dominic West, Bell & Ross, Christian Slater, Whitesnake, Brigitte (magazine).
Top brand affinities include Dominic West, Bell & Ross, Christian Slater, with strongest over-indexing on Dominic West (52.14× the country average). Demographically, the Zebra audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Zebra fans
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 42.1 |
| Estimated audience size | 3,538,943 |
Audience persona
The typical Zebra fan in United States is more male, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Dominic West.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dominic West | 52.14× | Movies & TV |
| Bell & Ross | 55.89× | Fashion & Accessoires |
| Christian Slater | 23.15× | Movies & TV |
| Whitesnake | 25.08× | Music & Radio |
| Brigitte (magazine) | 105.56× | Fashion & Accessoires |
| Jumbo (supermarket) | 38.12× | Shopping |
| Livemusic | 3.66× | Music & Radio |
| Scorpions (band) | 10.77× | Music & Radio |
| Alice Cooper (band) | 12.56× | Music & Radio |
| Axl Rose | 12.59× | Music & Radio |
| Chopper (motorcycle) | 6.33× | Cars & Mobility |
| Creed (band) | 9.59× | Music & Radio |
| Joan Baez | 11.77× | Music & Radio |
| Wingstop | 2.74× | Food & Beverages |
| Ornaments | 52.04× | Arts & Culture |
| Ozzy Osbourne | 5.36× | Music & Radio |
| Antique car | 5.48× | Cars & Mobility |
| Revenge (TV series) | 9.18× | Movies & TV |
| Eurythmics | 29.55× | Music & Radio |
| Whataburger | 3.31× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.07 |
| Luxury Orientation | PREMIUM | 1.76 |
| Risk Appetite | THRILL | 1.56 |
| Tradition | CONSERVATISM | 1.53 |
| Convenience Orientation | PREMIUM | 1.31 |
| LGBTQ+ Identity | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.2% |
| Brazil | 12.7% |
| India | 7.2% |
See Zebra audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for Zebra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.