Zebra Audience in United States
Zebra has an estimated audience of 3,538,943 people in United States. 42.6% are female, 57.4% are male, average age 42.1. Top brand affinities: Kodansha, Israel, Urban Outfitters, Winemaking, Home equity.
Top brand affinities include Kodansha, Israel, Urban Outfitters, with strongest over-indexing on Kodansha (105.56× the country average). Demographically, the Zebra audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Zebra fans
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 42.1 |
| Estimated audience size | 3,538,943 |
Audience persona
The typical Zebra fan in United States is more male, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Kodansha.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kodansha | 105.56× | Literature |
| Israel | 4.6× | Travel & Leisure |
| Urban Outfitters | 2.7× | Shopping |
| Winemaking | 5.36× | Food & Beverages |
| Home equity | 2.11× | Home & Garden |
| Urban horticulture | 3.65× | Home & Garden |
| Monmouth County, New Jersey | 9.5× | Travel & Leisure |
| Minnesota | 1.68× | Travel & Leisure |
| Electrolyte | 4.38× | Health |
| Vocal harmony | 3.55× | Music & Radio |
| Captain America (1990 film) | 3.45× | Movies & TV |
| JibJab | 4.33× | Internet & Social Media |
| JDSU | 2.13× | Business & Career |
| Unique Gifts | 1.61× | Shopping |
| Home staging | 3.38× | Home & Garden |
| Voter registration | 3.08× | Politics & Society |
| Home Delivery | 2.01× | Food & Beverages |
| Nipsey Hussle | 3.67× | Music & Radio |
| Staycation | 2.05× | Home & Garden |
| The Halal Guys | 4.01× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.07 |
| Luxury Orientation | PREMIUM | 1.76 |
| Risk Appetite | THRILL | 1.56 |
| Tradition | CONSERVATISM | 1.53 |
| Convenience Orientation | PREMIUM | 1.31 |
| LGBTQ+ Identity | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.2% |
| Brazil | 12.7% |
| India | 7.2% |
See Zebra audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for Zebra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.